2020 celebrations

Workingclass

Rookie
Aug 8, 2019
36
40
AFL Club
Port Adelaide
It is Twitter, so take this with a pinch of salt. Personally, I am hoping it isn't real:

I heard this too. Personally i love the fact they stuck to the same brief of the original power logo

Prison bar stripes? Check.
New teal colour? Check.
Replace marketable heritage lightning fist with something a cap company put on the caps they made for us? Check.

Not surprised we signed off on this.
 

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Workingclass

Rookie
Aug 8, 2019
36
40
AFL Club
Port Adelaide
Meh, it just looks like your average FigBooty effort tbh. Is the “A” in the monogram meant to be the lighthouse standing on the wharf?

At least it isn’t a humanoid magpie driving the fist float I guess.
Personally I'd have gone for a CCP propaganda poster with Kochie pointing to the future with rivers of gold and teal prisonbars because it's what port adelaide traditionally does.

Unfortunately a designer like that wouldn't have let us roll their payment into next fin year.
 

No21sTightManPerm

Premium Platinum
Feb 12, 2013
237
839
AFL Club
Port Adelaide
So it's a grab from a lawyer's notepad. Perhaps from the initial instructions on the trademark application or the submission to the AFL on the logo/prison bars? If it's real, someone's getting their arse kicked.

If that does end up being the logo, it'll be fairly underwhelming, but I'll wait for the final version before getting too triggered.

If the note is legit, it'll also be interesting to see whether the note about "Power" means we'll drop the nickname altogether and just be referred to as Port Adelaide or if it's just a note about the fact that Power is absent from the logo. "Power will not exist" makes it sound like the former.
 
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simba_

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i feel like that'll default be one of the best emblems in the league if it's pulled off correctly
 

El_Scorcho

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Aug 21, 2007
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Who drew that? It wasn't someone with design experience, surely. Surely we're going to outsource this to a professional, we're a major Professional sports club FFS.

I'm fine with the lean to the PBs and less "power" branding, but for the love of all that is holy, get a professional to design it.
 

No21sTightManPerm

Premium Platinum
Feb 12, 2013
237
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Who drew that? It wasn't someone with design experience, surely. Surely we're going to outsource this to a professional, we're a major Professional sports club FFS.

I'm fine with the lean to the PBs and less "power" branding, but for the love of all that is holy, get a professional to design it.
It's a legal notepad, so if it's legit, it's probably just a lawyer (who's assisting with a trademark application or submission to the AFL etc.) drawing it up from having it described to them.
 

No21sTightManPerm

Premium Platinum
Feb 12, 2013
237
839
AFL Club
Port Adelaide
I like it. If you try and incorporate more it gets cluttered. If you incorporate less then what do you run with? It's clearly Port Adelaide. It's clearly the logo of an older club. It's got the wharf. It's even got the chevron subtly.
I like the monogram, but if this is how they plan on integrating it into a logo, I think it would be best that they just didn’t, kept it as a secondary logo and replace it here with “Port Adelaide”.
 

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