2024 Financial Reporting

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living my values, getting in first for the financial reporting thread The_Wookie !!

Balance day for financial nerds is on Thursday, October 31st.. Thereafter, all the clubs will air their dirty linen in an off field nerds feast.

DAMN IT ITS NOT EVEN THE 31st yet lol
 

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For the first time since the expansion of the competition to 18 teams, Carlton will receive no additional funding from the AFL next year, on the back of a massive profit.

Like power clubs Collingwood, West Coast, Hawthorn and Richmond, the Blues will receive only the minimum base funding – it was about $12 million in 2024 – in what is a reflection of their growing financial clout and restoration to off-field powerhouse.

The Blues will soon announce an anticipated cash profit of about $8 million – earnings before depreciation and amortisation – which will be reduced to $3 million once the depreciation and amortisation of nearly $5 million (such as capital works) are deducted, according to a club source speaking off record before the figures are official.

Carlton and competition sources have confirmed the massive turnaround in Carlton’s financial position will make it one of five AFL clubs that receive zero in what is called “variable funding.”

 
The Collingwood Football Club has announced an operating profit before government revenue, depreciation and amortisation of $8,957,135 for the financial year ending October 31, 2024, an increase from $6,008,327 in 2023.

President Jeff Browne said it was another outstanding result for the Club.

“It is incredibly important for our football club to remain strong and profitable each year to allow us to reinvest in every aspect of Collingwood,” Mr Browne said.

“Our financial position empowers us to continue driving excellence across our elite men’s and women’s football programs while supporting vital community initiatives such as the Magpie Nest Program and Barrawarn Indigenous programs.

“This year saw our Club complete a $15 million redevelopment of our state-of-the-art facility, fostering an environment where all our athletes have the resources to thrive both on and off the field.

“The Magpie Army reached new heights in 2024, breaking the all-time VFL/AFL membership record with 110,628 passionate Members and we’re deeply grateful to every one of our Members whose loyalty drives our success. Being a Member is both an emotional and financial investment and we deeply value the commitment of every single person who signs up as a Member.

“We led the league in attendance and set a new record for home-game crowds with 778,865 fans filling the stands at our games, demonstrating the unrivalled passion of Collingwood supporters.

“On behalf of everyone at Collingwood, I thank our premier partners Emirates, KFC, La Trobe Financial, Nike, and our platinum partners AIA Vitality and Carlton United Breweries and Asahi Beverages and our AFLW Premier Partner Kangan Institute and all of our corporate partners for their continued support of our Club.

“Our success is a testament to the hard work of the Board, our AFL and AFLW players, staff, and the incredible support of our Members and supporters. Together, we’re poised to reach even greater heights in 2025.

“As we look to the future, the Club is guided by a clear strategy, ensuring we continue to deliver excellence across all areas of our operations, on and off the field.”

The Collingwood Annual General Meeting will be held at 6:00pm AEDT on Monday December 16, 2024.

The 2024 Annual Report can be viewed here.

Summary:

  • Total Club revenue excluding government revenue and other abnormal items of $85 million (2023: $81 million)
  • Operating profit before government revenue, depreciation and amortisation of $8,957,135 (2023: $6,008,327)
  • Government revenue of $0 (2023: $4,478,558)
  • Statutory Profit of $4,430,769 (2023: $7,565,982)
  • Membership figure of 110,628 (2023: 106,470)
  • Cash or cash equivalents on hand of $23,381,521 (2023: $16,286,459)



 
The Melbourne Football Club is proud to announce an operating profit of $1.7 million for the year ended 31 October 2024, marking the Club’s fourth consecutive operating profit.

Melbourne CEO Gary Pert acknowledged the club’s solid financial position and expressed his gratitude to members, supporters, and commercial partners for their continued commitment and loyalty.

“The unwavering support of the Demon faithful has been extraordinary and continues to drive our growth both on and off the field,” Pert said.

“On behalf of our players, coaches, and staff, I want to sincerely thank every member who signed up this year for your passion and support. We hope that you feel proud of the role you have played in helping the club deliver the fourth consecutive operating profit.”

Pert also acknowledged the significant contributions of the club’s commercial partners.

“Our co-principal partners, Zurich and Hertz, alongside all our corporate partners, play a vital role in the club’s journey. Their belief in our vision and ongoing investment have been instrumental in delivering this strong financial result.”

Key Financial Highlights:

  • Operating Profit: $1.7 million.
  • Revenue from football activities: $56.6 million
  • Future Fund Performance: The Future Fund generated $3.0 million in net income this year, underscoring its importance in safeguarding the club’s financial stability and future investments.
  • Balance Sheet: A strong Balance Sheet, underpinned by the Club’s Future Fund of $23.7m and $9.5m of funds available for investment in the Club’s Training & Administration project.
Pert also addressed the impact of one-off items on the statutory result for 2024, including:

  • A $3.1 million expense (including on-costs) associated with finalising Angus Brayshaw’s contract following his medical retirement.
  • $0.9 million in net legal costs.
“Despite these abnormal items, the club’s underlying financial performance remains strong. Our focus is firmly on ensuring we have the resources to invest in our football programs, facilities, and community initiatives while maintaining financial resilience.”

“Our balance sheet strength and the exceptional performance of the Future Fund ensure that we are well-prepared to deliver on our strategic priorities and drive success for our members and supporters,” Pert said.

The Melbourne Football Club’s Annual General Meeting will be held on Tuesday, 17 December 2024, providing an opportunity for members to hear more about the Club’s financial results and future plans.


 
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Following a successful year on and off the field, Hawthorn Football Club has announced a football operations surplus of $1,115,773 for the 2024 financial year.

The club has also announced a consolidated surplus, including the club’s controlled entities, of $1,708,041.

The club’s consolidated cash position of $35.8 million (compared to $70.3 million in 2023), reflects the significant progress and associated spending towards construction of the Kennedy Community Centre, which is due for completion in the second half of 2025.

Hawthorn President Andy Gowers said:

“On behalf of everyone at Hawthorn, I’d like to firstly acknowledge the loyalty and support from every single one of our 83,823 members in 2024 – their unwavering commitment has contributed immensely to the success of our club.

“As a club, we are incredibly proud to retain our financial independence, which allows us to continue to capitalise on valuable growth and investment opportunities to safeguard Hawthorn’s financial future.

“Notably, given we are nearing the completion of the construction of our new home at the Kennedy Community Centre and will be making the move to Dingley next year, it is more important than ever that we remain financially sound as we embark upon this transformational chapter in our club’s storied history.”

Hawthorn Chief Executive Officer Ash Klein said:

“Along with our committed and loyal members and supporters, I’d like to thank our corporate partners, coterie groups, community and philanthropic donors – their support plays a critical role in the strength of our club.

“I’d like to also acknowledge the efforts of our players, coaches, high-performance personal, football staff and the wider off-field administration, our success is largely thanks to the connection and cohesion of our club.

“We remain committed to ensuring our club remains financially strong into the future through our innovative and forward-thinking mindset we chase our 14th AFL premiership and inaugural AFLW flag.”

Key points of the 2024 financial report include:

  • Football club operations net surplus of $1,115,773 for the 2024 financial year, compared to $984,603 in 2023.
  • Consolidated net surplus of $1,708,041 for the 2024 financial year.
  • A record-breaking 83,823 members committing to the brown and gold in 2024, including more than 6000 AFLW members for the first time in club history.
  • An average MCG home attendance of 52,920, included the Club’s highest crowd in almost a decade of 74,171 people turned out for the Round 19 match against Collingwood.
  • An average home attendance of 12,305 at UTAS Stadium (up from last season’s average of 10,685 per game).
  • The club’s consolidated cash position decreased to $35.8m (2023: $70.3m) due to the ongoing construction of the Kennedy Community Centre, which is due for completion in the second half of 2025.
A copy of the 2024 financial report can be viewed by clicking here.
 
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Following a successful year on and off the field, Hawthorn Football Club has announced a football operations surplus of $1,115,773 for the 2024 financial year.

The club has also announced a consolidated surplus, including the club’s controlled entities, of $1,708,041.

The club’s consolidated cash position of $35.8 million (compared to $70.3 million in 2023), reflects the significant progress and associated spending towards construction of the Kennedy Community Centre, which is due for completion in the second half of 2025.

Hawthorn President Andy Gowers said:

“On behalf of everyone at Hawthorn, I’d like to firstly acknowledge the loyalty and support from every single one of our 83,823 members in 2024 – their unwavering commitment has contributed immensely to the success of our club.

“As a club, we are incredibly proud to retain our financial independence, which allows us to continue to capitalise on valuable growth and investment opportunities to safeguard Hawthorn’s financial future.

“Notably, given we are nearing the completion of the construction of our new home at the Kennedy Community Centre and will be making the move to Dingley next year, it is more important than ever that we remain financially sound as we embark upon this transformational chapter in our club’s storied history.”

Hawthorn Chief Executive Officer Ash Klein said:

“Along with our committed and loyal members and supporters, I’d like to thank our corporate partners, coterie groups, community and philanthropic donors – their support plays a critical role in the strength of our club.

“I’d like to also acknowledge the efforts of our players, coaches, high-performance personal, football staff and the wider off-field administration, our success is largely thanks to the connection and cohesion of our club.

“We remain committed to ensuring our club remains financially strong into the future through our innovative and forward-thinking mindset we chase our 14th AFL premiership and inaugural AFLW flag.”

Key points of the 2024 financial report include:

  • Football club operations net surplus of $1,115,773 for the 2024 financial year, compared to $984,603 in 2023.
  • Consolidated net surplus of $1,708,041 for the 2024 financial year.
  • A record-breaking 83,823 members committing to the brown and gold in 2024, including more than 6000 AFLW members for the first time in club history.
  • An average MCG home attendance of 52,920, included the Club’s highest crowd in almost a decade of 74,171 people turned out for the Round 19 match against Collingwood.
  • An average home attendance of 12,305 at UTAS Stadium (up from last season’s average of 10,685 per game).
  • The club’s consolidated cash position decreased to $35.8m (2023: $70.3m) due to the ongoing construction of the Kennedy Community Centre, which is due for completion in the second half of 2025.
A copy of the 2024 financial report can be viewed by clicking here.

I was trying to ascertain the Hawks expenses for their legal situation just completed. They have provisions of $1.5M in their accounts but the rest is vague.

The club has reported what I’d call a satisfactory trading result but the club is very strong with an excellent balance sheet.
 
I was trying to ascertain the Hawks expenses for their legal situation just completed. They have provisions of $1.5M in their accounts but the rest is vague.

The club has reported what I’d call a satisfactory trading result but the club is very strong with an excellent balance sheet.

That's the only thing it could be but it was also what they had against that item 12 months ago.

I suspect the payout might be larger than that
 


Richmond has reported a comprehensive income of 3.397m on revenue of 124.986m for 2024.

  • AFL distro 15.036m
  • Gaming/Hospo 5.644m
  • Stadium contribs/cons products 27.315m
  • Health and fitness groups 58.699m
  • Sponsorship, fundraising 17.765m
Total Equity 46.857m

Cost of running Health and fitness groups 58.636m - net profit of $333,000
 


Richmond has reported a comprehensive income of 3.397m on revenue of 124.986m for 2024.

  • AFL distro 15.036m
  • Gaming/Hospo 5.644m
  • Stadium contribs/cons products 27.315m
  • Health and fitness groups 58.699m
  • Sponsorship, fundraising 17.765m
Total Equity 46.857m

Cost of running Health and fitness groups 58.636m - net profit of $333,000

Let this be a lesson to anyone that uses revenue as a measure of anything.

Nearly 60m in revenue - difference to bottom line is **** all.
 
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The Essendon Football Club is pleased to announce an operating profit of $0.41 million for the year ending October 31 2024.

The club has consolidated on the significant changes made in the past two years and have returned to a position of profitability compared to an operating loss of ($0.58) million in the prior year. The healthy profit was driven by an 8.2% increase in revenue, which grew to $78.9 million.

This growth was largely attributed to strong attendance during the AFL season, resulting in record match receipts, as well as continued growth in membership contributions. At the same time, the club has invested further in its core football operations and made additional investments in the Hangar and Windy Hill facilities, leading to a 6.8% increase in expenses. Pleasingly, the club also reported a cash profit before depreciation and amortisation of $4.82 million.

The club has no bank borrowings and continues to hold a strong balance sheet, with net assets of $51.12 million. The club is in a solid financial position and is budgeting for further growth across key areas of the business in 2025. Our strength as a club is underpinned by the incredible support of Essendon’s members and supporters, who have once again demonstrated their unwavering loyalty with record levels of engagement in 2024. This result is a testament to their commitment, and the club sincerely thanks them for their continued support.



 
The Geelong Football Club has announced a statutory net profit of $6.6 million for the 2024 financial year (FY23: $0.8 million). The operating result before interest, amortisation, depreciation expense ($3.9 million) and net asset gain income ($4.4 million) was $6.1 million (FY23: $3.5 million).

The 2024 financial year saw an increase in gross revenues of $16.2 million, underpinned by the completion of the Joel Selwood Stand which was instrumental in increasing the Club’s membership base to a record breaking 90,798 (FY23: 82,155) and crowd attendances at GMHBA Stadium, which now holds a capacity of 40,000.

The following items were key contributors to the Club’s financial performance in FY24:
  • Membership and Ticketing revenues increased $3.5 million to $25.1 million with the completion of the Stage Five development at GMHBA Stadium and strong MCG home game attendances.

  • Sponsorship and advertising income was relatively consistent with the prior year and the Club would like to acknowledge and thank our major commercial partner, Ford Australia plus elite partners, Cotton On, Deakin University, GMHBA, Morris, Simonds and Marathon Foods. Marathon Foods was welcomed to the Geelong Cats partner family in 2024 and committed to both the AFL and AFLW programs. Simonds increased their commitment to the Club as AFL shorts partner.

  • Hospitality revenue saw a significant increase from FY23, with the introduction of Club Chin Chin, along with increased activity of function offerings at GMHBA Stadium delivered by Higher Mark. With the success of Club Chin Chin, the restaurant will continue at the stadium in 2025 expanding past its initial 12 month pop up.

  • The Club’s health and fitness business 10 South, solidified its revenues with an increase of $0.7 million from FY23, due to the continued growth of the sports medicine clinic and increasing membership base within the gym operations.

  • On completion of the Joel Selwood Stand by the Kardinia Park Stadium Trust, the Club was gifted $4.7million of assets that are solely attributed to the exclusive areas within the stadium that the Club derives its commercial revenues.

 

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For the year ended 31 October 2024, the Western Bulldogs have reported a total net profit of $14,901,280 (2023: $26,275,951).

Included in the total profit is a surplus from redevelopment activities of $17,149,750 (2023: $32,327,283).

The Club’s redevelopment activities, now completed have been separately identified in the financial report.

The Club’s underlying profit was $491,752 (2023: $2,374,573). This figure excludes the surplus from redevelopment activities, as well as depreciation, amortisation, and interest.

The decrease in profit compared to 2023 is primarily due to increased investment in football operations and expenditures on new facilities.

Summary:

  1. Total revenue excluding redevelopment grant income of $59,450,653 (2023: $52,422,913).
  2. Underlying profit before redevelopment activities, as well as depreciation, amortisation, interest, legal damages and costs of $491,752 (2023: $2,374,573).
  3. Statutory Profit of $14,901,280 (2023: $26,275,951).
  4. Membership record of 62,328 (2023: 56,317).
  5. Cash or cash equivalents on hand of $5,110,929 (2023: $8,306,348), including grants received in relation to redevelopment activities and unexpended grant income from community support programs conducted by the Western Bulldogs Community Foundation.
  6. Net assets of $103,408,370 (2023: $88,507,090).

 

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The Essendon Football Club is pleased to announce an operating profit of $0.41 million for the year ending October 31 2024.

The club has consolidated on the significant changes made in the past two years and have returned to a position of profitability compared to an operating loss of ($0.58) million in the prior year. The healthy profit was driven by an 8.2% increase in revenue, which grew to $78.9 million.

This growth was largely attributed to strong attendance during the AFL season, resulting in record match receipts, as well as continued growth in membership contributions. At the same time, the club has invested further in its core football operations and made additional investments in the Hangar and Windy Hill facilities, leading to a 6.8% increase in expenses. Pleasingly, the club also reported a cash profit before depreciation and amortisation of $4.82 million.

The club has no bank borrowings and continues to hold a strong balance sheet, with net assets of $51.12 million. The club is in a solid financial position and is budgeting for further growth across key areas of the business in 2025. Our strength as a club is underpinned by the incredible support of Essendon’s members and supporters, who have once again demonstrated their unwavering loyalty with record levels of engagement in 2024. This result is a testament to their commitment, and the club sincerely thanks them for their continued support.




A pretty ‘so so’ year financially for the Bombers. Surplus result decent, profit after non cash modest.

Result underpinned by membership price increase embedded in the membership revenue growth. It encountered about $600k in capital expenses at The Hangar it decided to do in 2024 that was unplanned.

More inside knowledge… Two things to keep eye on. Firstly, non football business initiatives a major focus and occupying lots of time in boardroom. Secondly, expect an announcement t quite soon around its new home game arrangements which I believe will include the extra MCG home game.

Ultimately it needs footy performance to go to the next level for their footy operations to expand again. I think it feels like it’s two years away from ‘go’ time. It’s cognisant of Tassie arriving in the draft and is focussed on this most recent draft and next years draft / trading to balance out its list. That’s its plan anyway!
 
One of the disappointing results of this reporting season. The club was unable to grow its revenue sufficiently to cover its growing expenditure.

Poor start to the year defo didn’t help ticket sales, memberships or merchandise, hopefully we can get off to a flyer in 2025.

Good to see us finally spending extra on the footy department, we can’t save our way to success.

I fully expect a “new logo” led recovery for 2025 finances !.
 


Richmond has reported a comprehensive income of 3.397m on revenue of 124.986m for 2024.

  • AFL distro 15.036m
  • Gaming/Hospo 5.644m
  • Stadium contribs/cons products 27.315m
  • Health and fitness groups 58.699m
  • Sponsorship, fundraising 17.765m
Total Equity 46.857m

Cost of running Health and fitness groups 58.636m - net profit of $333,000

That health and fitness group has grown into a huge business since its 2nd full year in 2017 when revenues were $8.64mil and expenses were $9.62mil. The previous year was a similar result, revenue $2.47mil expenses $2.92mil.

Would be interesting to know what expenses that they run through that, that may be included in other clubs' footy ops expenditure re fitness, medical and rehab type items.
 
Appreciate the work you guys do on this page, financials are not at all of interest to most supporters but important all the same despite the equalisation policies in place.

I’ll be interested to see how the QLD teams fare this year, crowds were strong up here this year wonder if that drives significant improvement in the financial situation of both clubs
 
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THE Carlton Football Club is pleased to announce a statutory profit of $3,017,058 (2023: $3,302,904) for the financial year ending on 31 October 2024.

This year’s strong financial performance can be largely attributed to the Club’s record-breaking membership, surpassing 100,000 members for the first time in its 160-year history, ending the 2024 season on 106,345 members.

Further to this, the Navy Blue family have been central to the Club’s continual growth year-on-year, and certainly made their presence known in 2024 with an average home crowd attendance of 58,311 at MCG and at Marvel (number one in the AFL) and a total attendance of 641,417, for the 2024 home and away season. Merchandise sales grew four per cent year-on-year, also ranking number one in the AFL for online sales.
 
Appreciate the work you guys do on this page, financials are not at all of interest to most supporters but important all the same despite the equalisation policies in place.

I’ll be interested to see how the QLD teams fare this year, crowds were strong up here this year wonder if that drives significant improvement in the financial situation of both clubs

the only real work is stressing out over whether dave10 beats me to thread start every year
 
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THE Carlton Football Club is pleased to announce a statutory profit of $3,017,058 (2023: $3,302,904) for the financial year ending on 31 October 2024.

This year’s strong financial performance can be largely attributed to the Club’s record-breaking membership, surpassing 100,000 members for the first time in its 160-year history, ending the 2024 season on 106,345 members.

Further to this, the Navy Blue family have been central to the Club’s continual growth year-on-year, and certainly made their presence known in 2024 with an average home crowd attendance of 58,311 at MCG and at Marvel (number one in the AFL) and a total attendance of 641,417, for the 2024 home and away season. Merchandise sales grew four per cent year-on-year, also ranking number one in the AFL for online sales.

A very sound operating performance. A club that has well and truly been revived the last decade.
 

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2024 Financial Reporting

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