http://www.theaustralian.com.au/med...-who-fostered-it/story-e6frg9tf-1226475158423
This News Ltd winge piece had some interesting facts peppered throughout:
This News Ltd winge piece had some interesting facts peppered throughout:
....soon launched the Dream Team game on the AFL site -- a similar concept but with free access. This may be one of the reasons the Hun's paywall experiment has delivered less than thrilling results and is ripe for "recalibration".
AFL Media invested $5.5 million setting up its operations in AFL House. There are 22 journalists and another 30-odd staff producing news, video and content for AFL and club websites, as well as providing Telstra with content. This is a sweet deal: Telstra pays the AFL $30m a year for streaming rights to games and then pays AFL Media to produce the content. Supported by the AFL's major sponsors, the media operations are profitable in year one and full payback of the investment is expected next year. Clearly, it's good business
Telstra adds $150m for online rights. It provides live coverage via a smartphone or tablet app at $50 a season. It expected about 250,000 downloads, but already has notched up 1.2 million.