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50-60k a week?
3 million a year
25 years
How is he still getting away with it? All these companies are pouring in money for ads and none have noticed the ads don't exist or check to whether these magazines exist?
Can anyone in the industry confirm these numbers are real and if something like this is plausible
And also that's not really a scam, it's more outright theft on a million dollar level
Basically it is..and never ceases to amaze me how it keeps on going year after year.
I actually work for him years ago selling ads. Good money if you can handle hours of phone selling and know how to convince people.
Take out commissions to the sales people 'blowers' and other costs and he probably nets 500K himself every year. He has a massive mansion on the water in Sydney and spends half the year traveling around the world spending it.
It's a emergency services magazine that actually gets printed up but only the actual business owners get a copy. They are told that the mag will be distributed to thousands of members which is a lie. There's articles and stories that are written up relating to that service but the ad section stapled in the middle of the mag is 5 times bigger than the other content!
I remember years ago back in the early 90s they got 'busted' by TV A Current Affair...a few times actually. But the story quickly fades and business returns to normal.
This type of scam has been around since the 60s in the U.S.A and still today in Australia there are dozens of such 'magazines' going around. As a business owner myself I get 2 or 3 a week calling me. I'm lucky I've been in the industry and I can spot a 'blower' as soon as he starts talking.
Another scam that works along the same lines is sending out thousands of invoices to business owners for ads in 'magazines'. The scammers work on the fact that something like 5% of those people who receive the invoice will just pay it without checking if they really did agree to something. Most just assume they got a call ages ago and can't remember if the placed an ad or not. Busy or distracted business owners just pay the bill (it's always small amounts $50 to $150) and the scammer says "thanks very much!".
Moral of the story is...if you're a business owner, NEVER agree to anything anyone tries to sell over the phone. If they come from a local paper or something you are 100% familar with thats different.
But if it's some obscure 'magazine', 'journal' or 'directory'..hang up and save your money.
http://www.fairtrading.nsw.gov.au/ftw/Businesses/Scams/Business_scams.page

