tomcruise
the cruisemeister
- Feb 23, 2012
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Demon spirit, love, make some noise, go fk yourself
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AFLW 2025 - AFLW Trade and Draft - All the player moves
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Mega Thread General MFC Discussion IV
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Topkent
Confirmed ITK Drafting King
I literally just watched this. Absolute cringe to the max. It's like we think everything on the field is perfect and it's just some connection bullshit off the field that's letting us down.
LIke don't spend the off season working on skills, or attack, or new ball movement or anything footy related. Tell each other you love each other and you'll be a better team
I ****ing want this whole club to literally burn to the ground
- Oct 15, 2015
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Damian Barrett summed it up perfectly on AFL Daily today: 'It's just all fake stuff with Melbourne.'
It's weird how it took so long for the journos to figure that out.
It's weird how it took so long for the journos to figure that out.
Bluelegs
Content Enthusiast
I've got an idea for a theme. How about "shut the **** up"
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Topkent
Confirmed ITK Drafting King
Can you imagine the look on the faces of Green, Goody and co if they actually took calls on radio one day to hear what Melbourne fans actually think and not just the red and blue one eyed flogs?
Priceless radio
Priceless radio
Last edited:
tomcruise
the cruisemeister
- Feb 23, 2012
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Luke Hodge on the love thing
Toump Ass
The Big Deal
- Jun 14, 2015
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Lotta guff on socials from footy clubs with "April Fool" jokes, sad our elite marketing department came up with donuts.
Bluelegs
Content Enthusiast
Our club is an April Fools joke.
- Jul 7, 2015
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Should have pretended Goodwin was fired.
tomcruise
the cruisemeister
- Feb 23, 2012
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We're going back to the Fuschias. Easy win.
Toump Ass
The Big Deal
- Jun 14, 2015
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That's really good actually, damn.
PerfectFooty
Perfect Cell
Yeah we've mentioned it in Joel Smith's play thread.
Not a whole lot, Gibo didn't really grill him. Joel did take some accountability though. Pretty boring soft interview which it mostly seems to be, Gibo interviewing players he got on with during his time in footy
(That said please come fix our media department gibo)
- Oct 18, 2013
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Yeah just saw that and deleted it before your post.
- Oct 18, 2013
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Appreciate the heads up about how crap the interview was though PF, wont waste my time. Thanks!
Bluelegs
Content Enthusiast
Didn't want to get Sandra Sully'd eh?
- Oct 18, 2013
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I actually posted the entire interview, you posted a tweet with a clip from it. Sully ineligible I think you'll find Leggsy.
Bluelegs
Content Enthusiast
I think you'll find my post included a link to the interview on Spotify
- Oct 18, 2013
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Ok you can sully me but dont say I never give you anything.I think you'll find my post included a link to the interview on Spotify
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Bluelegs
Content Enthusiast
I don't need your pity.
Johnny Karate
Intolerant Left #DemonSniffit Clique 👀
- Apr 13, 2015
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On the Real Footy podcast, Caroline Wilson was saying how much pressure Goodwin felt to win a flag on the MCG. 1. It’s our ****ing home groundI literally just watched this. Absolute cringe to the max. It's like we think everything on the field is perfect and it's just some connection bullshit off the field that's letting us down.
LIke don't spend the off season working on skills, or attack, or new ball movement or anything footy related. Tell each other you love each other and you'll be a better team
I ****ing want this whole club to literally burn to the ground
2. It was Goodwin and the players who talked up doing it on the G for the fans as much as anyone.
3. How about win a final or any other big game on the G first
4. Shut the **** up you bunch of mentally fragile big mouths.
Bluelegs
Content Enthusiast
Lol this year is making more and more sense now.
Goodwin said in some channel 7 interview that we used to have expectations to play finals but these are now 'ambitions'. We couldn't handle the pressure of expectation so we made our whole preseason about removing expectations and letting everyone off the hook. Now we just love each other and love the game and results don't matter.
****ing Auskick shit.
Topkent
Confirmed ITK Drafting King
Mixes in with the whole can't show player weights anymore etc.
Clear why players are regressing, clear why there's no progress, clear why Oliver's way overweight for a modern midfielder.
It's all about feeling good, not about discipline and goals.
- Oct 18, 2013
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****ing hilarious reading this back after the first 4 rounds... Darren Shand that used car salesman, who would have guessed? Maybe we can ask him for a refund to make up for some of the membership losses?
AFL Football Review
The purpose of the review was to identify opportunities for the AFL Football program to return to finals in 2025. Over the past four years, the AFL program has achieved significant milestones, including a drought-breaking premiership in 2021, three consecutive top four finishes, and the inaugural McClelland Trophy (in conjunction with the success of our AFLW team). We entered 2024 with the expectation of playing finals, and not doing so was incredibly disappointing for our members, players, staff, and everyone associated with the Club. We understand that this competition demands continual improvement, and we are committed to doing the work in every aspect of our football program.
This review involved over 40 interviews with players, coaches, football department staff, and external industry experts. Ex-All Blacks Manager Darren Shand, Gary Pert, and I conducted these interviews and meetings to gather comprehensive feedback.
Darren Shand then used the interview findings to lead a series of workshops and collaborative meetings with on-field and off-field leaders, including Max Gawn and Jack Viney, to establish key priorities for improving our program in 2025.
While much of the review’s details must remain confidential to maintain a competitive edge, we felt it was important to share the high-level findings and priorities with our members.
Key Findings:
- Our Playing List:
The review identified strong confidence within the playing group and football staff that we can play finals next season. We have a very strong core group of players, but fast-tracking the development of our talented young players will be essential.
Throughout the pre-season and into the season, we will prioritise and dedicate additional time in our schedule for coaches to focus on developing our first to third year players, ensuring their growth and progression remain a top priority.
Members may have noted our commitment during the trade period to secure an additional top 10 selection ensuring we have two early picks in this year’s draft. This aligns with our decision to continue bringing in high-end young talent to complement our core group and return to AFL finals next year.
- Staff and Structure:
The review confirmed the strength of our football program’s leadership and staff, while identifying an opportunity to refresh energy and leadership within the Assistant Coaching group supporting Senior Coach Simon Goodwin. The review also reinforced the importance of our midfield as a critical driver of success, prompting us to create two dedicated midfield coaching roles as detailed below:
Troy Chaplin will transition from managing defence to overseeing our forward line and team offence. Troy has successfully built one of the league’s highest-performing defensive units while nurturing emerging talent. The review recognised our highly talented young emerging key forwards, as well as our dangerous mid and small forwards. Troy's focus will be on developing cohesive structures and disciplines within our forward line.
Nathan Jones joins us as a midfield coach focusing on stoppages. Known for his football intelligence and drive for success, Nathan is highly respected by the playing group. His recent playing experience brings fresh perspectives to the role which the review identified as an opportunity for improvement.
Sam Radford will work alongside Nathan as midfield coach. Together, they aim to maximise our current midfield group’s strengths while integrating new talent in the midfield mix.
Nathan Bassett joins the club and will lead our backline and team defence. With a wealth of experience, including a decade in coaching roles with Essendon and Port Adelaide and most recently at Norwood in the SANFL, Nathan’s fresh outlook will greatly benefit our program.
- High-Performance Environment:
The review highlighted the importance of empowering the player leadership group to play a greater role in shaping and sustaining our High-Performance environment, setting clear expectations and driving performance outcomes. This includes preparing our next generation of leaders through education and development.
To support this, we have engaged an external leadership expert to implement a club-wide program with a dedicated focus on our player leadership group, set to commence when players return for pre-season training.
In addition, Darren Shand will mentor both our on-field and off-field leaders, as we implement the various initiatives that resulted from the review.
- Game Style:
The review emphasised the need to refine our method of play, focusing on all facets of the game— with the ball, without the ball and in the contest. During the pre-season, our coaches will work on evolving our game style to maximise the strengths of our playing group, aiming for a style that not only propels us back into the finals but withstands the pressures of finals football. As a competitive measure, specific details of our game style remain confidential.
While the review has highlighted areas for improvement, it also reaffirms that we are well-positioned to turn challenges into opportunities. With strong foundations in place and a clear path forward, we are committed to driving the Melbourne Football Club back to success in 2025.
Board Review
In tandem with the football review, the Board initiated an external governance review in September, conducted by governance and culture expert Megan Dwyer. This review assessed our structure, practices and composition to identify areas for alignment with best practice and our strategic goals.
Key Outcomes:
- Commitment to Improvement
While the review acknowledged our commitment to improvement, it also identified areas where further changes would support our objectives. The Board is committed to embracing these recommendations and will continue evolving our practices as we implement them.
- New Committees
As part of our strategy to meet member expectations and bolster on-field success, we will establish two new committees: a High-Performance Committee and a Member Engagement Committee. These committees will bring in additional expertise to strengthen our approach in these areas.
- Governance Working Group
To maintain focus on continuous improvement, a Governance Working Group, chaired by Director Sally Freeman, has been established. This group will guide the implementation of review recommendations.
- Strengthening Board Skills and Experience
The review’s skills matrix analysis supports and expands on the Board’s objective to recruit highly skilled and experienced individuals who can support our strategic objectives and foster a culture of TRUE (Trust, Respect, Unity, Excellence).
In closing, I want to extend my gratitude to all who contributed to these reviews. We acknowledge the honest feedback from our players, coaches and staff, which will be invaluable as we strive to improve. Most importantly, we thank you—our members and supporters—for your unwavering trust and passion.
As we enter the Call for Nominations period, members can nominate for a Board position. As mentioned yesterday, Chris Barlow will be nominating alongside Steven Smith, while incumbents Sally Freeman and Dr. Angela Williams will stand for re-election.
Our path forward relies on collective effort. With the reviews complete, our players and coaches are ready to put in the work needed to return to the finals in 2025 and we ask that they feel the support and energy from you, the Demon faithful, as we prepare for the 2025 season.
Thank you once again, and as always—Go Demons!
AFL Football Review
The purpose of the review was to identify opportunities for the AFL Football program to return to finals in 2025. Over the past four years, the AFL program has achieved significant milestones, including a drought-breaking premiership in 2021, three consecutive top four finishes, and the inaugural McClelland Trophy (in conjunction with the success of our AFLW team). We entered 2024 with the expectation of playing finals, and not doing so was incredibly disappointing for our members, players, staff, and everyone associated with the Club. We understand that this competition demands continual improvement, and we are committed to doing the work in every aspect of our football program.
This review involved over 40 interviews with players, coaches, football department staff, and external industry experts. Ex-All Blacks Manager Darren Shand, Gary Pert, and I conducted these interviews and meetings to gather comprehensive feedback.
Darren Shand then used the interview findings to lead a series of workshops and collaborative meetings with on-field and off-field leaders, including Max Gawn and Jack Viney, to establish key priorities for improving our program in 2025.
While much of the review’s details must remain confidential to maintain a competitive edge, we felt it was important to share the high-level findings and priorities with our members.
Key Findings:
- Our Playing List:
The review identified strong confidence within the playing group and football staff that we can play finals next season. We have a very strong core group of players, but fast-tracking the development of our talented young players will be essential.
Throughout the pre-season and into the season, we will prioritise and dedicate additional time in our schedule for coaches to focus on developing our first to third year players, ensuring their growth and progression remain a top priority.
Members may have noted our commitment during the trade period to secure an additional top 10 selection ensuring we have two early picks in this year’s draft. This aligns with our decision to continue bringing in high-end young talent to complement our core group and return to AFL finals next year.
- Staff and Structure:
The review confirmed the strength of our football program’s leadership and staff, while identifying an opportunity to refresh energy and leadership within the Assistant Coaching group supporting Senior Coach Simon Goodwin. The review also reinforced the importance of our midfield as a critical driver of success, prompting us to create two dedicated midfield coaching roles as detailed below:
Troy Chaplin will transition from managing defence to overseeing our forward line and team offence. Troy has successfully built one of the league’s highest-performing defensive units while nurturing emerging talent. The review recognised our highly talented young emerging key forwards, as well as our dangerous mid and small forwards. Troy's focus will be on developing cohesive structures and disciplines within our forward line.
Nathan Jones joins us as a midfield coach focusing on stoppages. Known for his football intelligence and drive for success, Nathan is highly respected by the playing group. His recent playing experience brings fresh perspectives to the role which the review identified as an opportunity for improvement.
Sam Radford will work alongside Nathan as midfield coach. Together, they aim to maximise our current midfield group’s strengths while integrating new talent in the midfield mix.
Nathan Bassett joins the club and will lead our backline and team defence. With a wealth of experience, including a decade in coaching roles with Essendon and Port Adelaide and most recently at Norwood in the SANFL, Nathan’s fresh outlook will greatly benefit our program.
- High-Performance Environment:
The review highlighted the importance of empowering the player leadership group to play a greater role in shaping and sustaining our High-Performance environment, setting clear expectations and driving performance outcomes. This includes preparing our next generation of leaders through education and development.
To support this, we have engaged an external leadership expert to implement a club-wide program with a dedicated focus on our player leadership group, set to commence when players return for pre-season training.
In addition, Darren Shand will mentor both our on-field and off-field leaders, as we implement the various initiatives that resulted from the review.
- Game Style:
The review emphasised the need to refine our method of play, focusing on all facets of the game— with the ball, without the ball and in the contest. During the pre-season, our coaches will work on evolving our game style to maximise the strengths of our playing group, aiming for a style that not only propels us back into the finals but withstands the pressures of finals football. As a competitive measure, specific details of our game style remain confidential.
While the review has highlighted areas for improvement, it also reaffirms that we are well-positioned to turn challenges into opportunities. With strong foundations in place and a clear path forward, we are committed to driving the Melbourne Football Club back to success in 2025.
Board Review
In tandem with the football review, the Board initiated an external governance review in September, conducted by governance and culture expert Megan Dwyer. This review assessed our structure, practices and composition to identify areas for alignment with best practice and our strategic goals.
Key Outcomes:
- Commitment to Improvement
While the review acknowledged our commitment to improvement, it also identified areas where further changes would support our objectives. The Board is committed to embracing these recommendations and will continue evolving our practices as we implement them.
- New Committees
As part of our strategy to meet member expectations and bolster on-field success, we will establish two new committees: a High-Performance Committee and a Member Engagement Committee. These committees will bring in additional expertise to strengthen our approach in these areas.
- Governance Working Group
To maintain focus on continuous improvement, a Governance Working Group, chaired by Director Sally Freeman, has been established. This group will guide the implementation of review recommendations.
- Strengthening Board Skills and Experience
The review’s skills matrix analysis supports and expands on the Board’s objective to recruit highly skilled and experienced individuals who can support our strategic objectives and foster a culture of TRUE (Trust, Respect, Unity, Excellence).
In closing, I want to extend my gratitude to all who contributed to these reviews. We acknowledge the honest feedback from our players, coaches and staff, which will be invaluable as we strive to improve. Most importantly, we thank you—our members and supporters—for your unwavering trust and passion.
As we enter the Call for Nominations period, members can nominate for a Board position. As mentioned yesterday, Chris Barlow will be nominating alongside Steven Smith, while incumbents Sally Freeman and Dr. Angela Williams will stand for re-election.
Our path forward relies on collective effort. With the reviews complete, our players and coaches are ready to put in the work needed to return to the finals in 2025 and we ask that they feel the support and energy from you, the Demon faithful, as we prepare for the 2025 season.
Thank you once again, and as always—Go Demons!
- Oct 18, 2013
- 101,487
- 155,002
- AFL Club
- Melbourne
- Other Teams
- Carolina Panthers
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