- May 13, 2012
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This article gives food for thought for future TV deals. Browsing around different websites it appears the general opinion is that the next TV deal maybe halved - We repeat maybe, and this view is offset by the demand for live TV sport globally.
What has this got to do with International Footy - Well I thought perhaps with the current Rivers of Gold TV Deal AFL House may increase funding considerably.
Then again it maybe CH7 preparing the financial world (Incl the AFL) for future profit downgrades etc etc, with tough times ahead.
Anybody else care to make some comments.
http://www.smh.com.au/business/medi...-media-reports-745m-loss-20170815-gxx2uo.html
I think most of us accept that the current six year deal represents the final payday from FTA (in fact, the STV and digital component combined is greater than the FTA component already).
So what FTA offers in the future will halve, but that doesn't necessarily mean the total broadcast deal halves.
Expect new digital players in six years time wanting a cut of the action, vying with some form of STV, and add to that the AFL's capacity to hold onto some form of digital rights to market to consumers directly.