The lack of 'intelligent' analysis in that article by Cameron England is annoying but unsurprising.
Yes, Pirate Life is now owned by a large international company but that acquisition provided the capital that transformed a small 'micro-brewery' into something almost 4 times larger, capable of brewing a host of different products to meet differing and evolving tastes and markets. And, just by the way, is actually delivering on being a part of a long talked about revival of the Port Adelaide area for residents, tourists and other local businesses.
Pirate Life is now everything that the Lion Nathan West End brewery wasn't - savvy, flexible, customer oriented and highly responsive. That's why small companies like Pirate Life are the way of the future, regardless of where their financial capital is coming from.
We should be celebrating the success of Pirate Life as a growing and forward-looking SA company, not using it as part of a derogatory by-line in a sob story about a company that has been in a constant state of decline since the 1970s.
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I like your wishes for the rejuvenation of the Port. Being an inner port it was always going to decline once container ships started up. I hope in my lifetime that the Port will be a “Fremantle”, but they got an immense leg up with the America’s Cup.
It’s the likes of Private Life that will help rejuvenate the Port. There are plenty of heritage type buildings still standing, that with a little bit of tarting up could become the boutiques of Port Adelaide.





