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Obama is still one of the best orators we’ve had in our lifetime, that ‘yes we can’ and ‘believe’ campaigns were amazing.It's obviously complex and there's some good books that go into it that I could recommend. But the abridged version is that after the 2nd Bush term, everyone on the Democratic side of the aisle assumed that Hillary would be the nominee. She was the only quote-unquote "serious" candidate.
You have to remember that at this point in time, Obama was a JUNIOR Senator still in his first term, with a weird sounding name, and not a lot of recognition anywhere.
But, David Plouffe and David Axelrod ran what I personally still consider to be the greatest political campaign in Western political history, and they edged out Clinton in the Democratic primaries. And importantly, they caught the Republicans asleep at the wheel.
The Republicans also assumed that Hillary Clinton would be the nominee, so on their side of the aisle they gravatated towards someone in John McCain who was seen as the best counter to Clinton; not a legacy/family/wealth guy, a genuine war hero, and someone who (importantly in the context at the time) was critical of the Iraq War and didn't get on great with the deeply unpopular Republican President George W Bush.
So the Democrats weren't prepared for an insurgency from within to defeat Hillary Clinton, and the Republicans weren't prepared for a campaign against a youthful reformist candidate. And the rest is history.
Regardless of how you feel about Obama's terms in office and his policies etc, his actual campaigns to get into the White House were incredible.
he basically came out of no where, campaigned on not trying to belittle opponents or join the regular political shitfight. His message transcended politics, as we can be better humans.
Was amazing to follow.





