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Just read this article by Rebecca Wilson in the Telegraph thought it was pointless and had no substance, and gave the AFL a kick in the guts. thoughts.
http://www.dailytelegraph.com.au/sp...ty-pecking-order/story-e6frexnr-1226133524388
David Gallop and the NRL are of historic deal which will cement the NRL's place at the top of the footy pecking order
RUGBY League has finished the home-and-away season so far ahead of the country's other three football codes that no amount of bluff and bluster from any of the losers can atone for it. Even the overly cautious NRL boss David Gallop allowed himself the luxury of arrogance this week when he delivered the state of the game report to the new NRL commissioners. League may have suffered a 0.6 per cent drop in live crowds, but the figure was still the third highest in the code's history.
The really dramatic difference between league and the rest comes when you look at the television ratings.
Of the 100 top rating pay television programs, a massive 74 are league games.
While the AFL rested on its laurels and bleated about its $1.2 billion television rights deal, the death is in the detail for a code clearly on the brink of a recession. The AFL accounted for a measly 14 of the top rating programs on subscriber television and not just because Foxtel did not have the best games of each round.
The AFL's crowds are down by a massive 5.5 per cent, and its free to air television ratings outside Melbourne often verge on woeful. Combine that with the ridiculous injection of money into two teams that will not win a competition for two decades (the Gold Coast and the GWS) and you can see why Gallop is crowing.
The fabled Battle of the West in Sydney is being won so handsomely by league that it is embarrassing the AFL has even tried to pump up their alleged success there.
The fact is that league is clobbering AFL in the west and shows no sign of waning in the face of the GWS.
Gallop has been accused of neglecting western Sydney but the NRL has 20 development officers in the west compared with the AFL's six. Participation figures in the juniors are so far ahead in the region that Demetriou cannot possibly skew them.
Attempts to sign school kids up with a back pack and a football, and then claim them as "participants", cannot hide the fact that junior league in the west is thriving.
Gallop has finally started to show some signs of self confidence in his game after being bashed for nearly a decade by his critics. As he enters the tricky world of television negotiations, his growing self-belief cannot be knocked by media executives keen to snare a bargain after paying way too much for the AFL. He said quite rightly this week that the major investment in the Gold Coast and the GWS - at the expense of haemorrhaging established clubs - is a massive risk for AFL boss Andrew Demetriou.
Already the drums are beating - signing young stars to stratospheric contracts at these two fledgling franchises has left other clubs wondering how they can ever balance the ledger. The one-sided scorelines have become endemic and show no signs of being fixed by a draft system that has been tinkered with to accommodate two new teams.
The fact is that 2012 can only deliver more hugely one-sided results and at least two games a week that will see new teams barely able to compete. Rugby and soccer, too, are staring down the barrel of oblivion if they fail to capitalise on opportunities.
The Rugby World Cup will make or break the code in Australia, at least over the next four years. If the Wallabies perform to expectations, rugby can expect a resurgence in popularity that should sustain the ailing Super XV competition. TV ratings were down 8 per cent on last season.
As for soccer, the A-League bled 15 per cent of its viewers last season and can only be saved in the short term by Harry Kewell and Brett Emerton. Whether these two can provide a long-term fix is debatable. My view is that soccer in Australia at domestic level is doomed, regardless of what these two do.
David Gallop stands on the brink of an historic deal that will cement his place at the top of the football pecking order in Australia. He cannot allow himself to be conned by the view from some that league's off-field troubles mar its sponsorship and television potential. The facts are that league has a growing young demographic, increasing family involvement and a television product that is by far and away the lifeblood of subscriber television.
We are only years away from movies and other television content being readily available at the click of a switch. Live sport holds the key for pay television growth and Gallop can safely boast league is the best option on offer. He just needs to hold his nerve and stare them down ... and he could have himself the deal of the century.
http://www.dailytelegraph.com.au/sp...ty-pecking-order/story-e6frexnr-1226133524388




