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Media Serial Stats: S31 List Assessment and Posting Stats - End of Season Report

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Numbers
Hello and welcome all to the end of season summary of the match thread activity for each of the Sweet FA teams for this season.
The usual caveat applies here, where it's stated that this data is purely a measure of quantity...not quality. These numbers are however a good indicator of the health of the league, and may give us an indication of which clubs are in greater need of new posters going forward for the good of the league.
As a reference, here are the previous articles authored by WaynesWorld19, Ant Bear and myself:
I'll start off with some comparative data between the teams, and some trends over the seasons. Then over the next few days I'll do a club-by-club analysis. Now let's dive straight into it.

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So straight away we see that the Bombers are a mile ahead of the other teams for match thread posts; with 13,395 posts they generated about 36% more posts than the next most prolific teams. In second and third there are the Warriors and Roys just shy of 10,000, and then there is another step down to the rest. The Dragons and Demons are neck and neck in 4th/5th, the Gumbies and Furies not far behind in 6th/7th, the Bears and Hawks a little way back in 8th/9th, another drop back to the Swamprats in 10th, before the Wonders and Royals bring up the rear.

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What is generally considered a better indicator of the health of the league is the number of posters who are active in match threads each week - that is, making at least one post in their team's match thread. What is interesting here is that of the five most prolific teams, four of them average the most active posters per week (Roys, Warriors, Demons and Dragons), but the team with the MOST posts (the Bombers) drops a long way back to 8th with only 14.06 posters per week. Conversely, the Royals had by far the least posts in match threads this season, but they still had a respectable 13.82 active posters per week (9th). None of these numbers are alarming to the point of clubs being at risk of folding, but the Bears would be nervous with their 12.59 posters per week being significantly lower than any of the other teams.

As for the total number of posters to make an appearance this season, all clubs had at least 20 players post in a match thread this season. The Roys (25), Warriors (24) and Demons (23) lined up nicely with their posting activity, but what was surprising was that the Wonders had an equal league high 25 posters this season despite their low overall posting numbers.


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The table on the left shows what the average percentage contribution each side has had in Season 31 match threads. This is with all neutral posts disregarded. A percentage of 50 would indicate even discussion between them and their opponents, whilst a higher number would suggest that the team likes the sound of their own voice or are prone to a bit of insular discussion. A range of 45-55% would probably be considered acceptable, so this would indicate that the Bombers and Roys love to chat amongst themselves, whilst the Wonders and Royals are struggling to keep up with the pace of the match threads.

Then we have the contentious "match thread wins" category that doesn't really mean too much and is a relic from earlier seasons. It does line up fairly well with the % of match thread table though. This season the Bombers "won" the most match threads, with the only "loss" being against the Furies in Round 11. Whilst the Wonders and Royals had a much harder time of it - curiously the Wonders had their "wins" at the start of the season before their posting dropped off the cliff, whilst the Royals had theirs at the end of the season when the prospect of finals reinvigorated their list.

The table of the right shows what percentage of a team's match thread posts come from their Top 5 posters (by quantity). The higher the number, the more reliant they are on their five best to keep their numbers up. Of course this is proportional to their output, so the Bombers being so high up their is quite staggering. The Gumbies are the most reliant on their top five posters, whilst the Demons have a much better spread of contribution across their list.

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These three green tables expand upon how well balanced a team's list is, and it is interesting to see the rankings change as the contribution criteria changes. A perfectly balanced list would see 20 posters each contributing 5% of their team's match thread posts, so I feel the middle table is the best one to work off - once you see a larger number of posters on the 10+% contributions there is an implied reliance on those posters. Case in point for this is the Demons, who have the most evenly balanced list: they have high numbers for 2+% and 5+% contribution, but the lowest for 10+. Meanwhile the Gumbies and Furies have the most posters with 10+% contribution, but the lowest with 2+% contribution.

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I feel that these tables in blue give one of the best indicators of team activity though, and the posting threshold that one would put greater importance on would vary from person to person. There have indeed been requests for 30+ and 50+ categories for this, but I think we'll stick with these three for now. Personally I feel that 10 posts per week indicates good engagement in a match thread, but I can see reasons for 20+ being the better one. The Warriors and Demons were top two in both these categories this season, whilst the Royals were by far the worst.

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Back in the day the "weeks with >300 posts" table was considered the pass mark for match thread activity for each team. In fact, there even used to be a "weeks with >100 posts" table! Thankfully the SFA has evolved into a much stronger entity (although the Royals did drop below 100 posts in Round 14 this season!), and the >600 post table is considered the benchmark - whilst the >900 post entries are frowned upon. Last season there were 19 occasions when teams posted more than 900 times in a thread, whilst this season it dropped down to 10. The Dragons, Bombers, Roys and Warriors never dipped below 300 match thread posts this season, whilst the Royals only achieved it twice. Interestingly the Dragons were in the 300-600 post range on all but one occasion this season.




Next up, trends:
 
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Trends
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First up: the dreaded match thread activity by round graph. Every season it crashes like this as the season progresses, and every season the admin is blamed for plummeting interest in the league. So instead - let's compare it to last season in the next graph.

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So the speed of match thread activity decline is barely different to Season 30, which was the most active the Sweet FA match threads have ever been. Whatever happens in Round 15 should be looked at though - for it spiked in both seasons. The cause of the spike this season seemed to be the Dragons vs. Roys match thread, which was a hive of activity due to Mobbs selling off some land: a quarter of the Round 15 posts came from that thread. Round 8 also saw a jump in activity, which this time appeared to be a result of the Roys vs. Warriors match thread.

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This total match thread post x season graph is usually the one thing that gets isolated in this analysis, and no doubt NaturalDisaster will cop some grief that he is the cause of the decline from the highs of Seasons 29 and 30. But in a world of pandemics and lockdowns I think we should acknowledge that we're still miles ahead of the doldrums of Season 27 and 28, and revel in how vibrant the match threads are right now.

In hindsight I probably should switch this to a posts per round graph to take into account the 16 / 17 round seasons - but that'll have to wait till next season. For the record, seasons 26, 29 and 31 were 17 rounds, whilst the other three in this graph were 16 rounds.

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Now we're looking at the number of posters who rock up each week across the last few seasons. Once again, the peak was Season 30 - but this season we're still the second best on record.

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But I think this graph here is the true representation of the evolution of league match thread health. The number of active match thread posters per week...with an active poster constituting someone who averages over five posts a week across the season. Season 31 had 161 active posters over the 17 rounds, which is only a slight drop from last season's 169, and quite comfortably the second best on record.



Next up, club by club analysis:

BAGHDAD BOMBERS
CONEY ISLAND WARRIORS
MOUNT BULLER DEMONS
DRAGONS FFC
EAST SIDE HAWKS
GOLD CITY ROYALS
GUMBIES FFC
FIGHTING FURIES
LAS VEGAS BEARS
ROYS FFC
SIN CITY SWAMPRATS
WEST COAST WONDERS

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And finally:

INDIVIDUAL MATCH THREAD POST COUNT RANKINGS
 
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I am gonna chain him to a radiator just so he really has no excuse not to post.
If you really motivate him I think he can double the Royals output just by himself!
 
If you really motivate him I think he can double the Royals output just by himself!

"Well, Bangers, you outposted all of us combined. So I'm gonna live up to my side of the agreement. Here's your turtle, alive and well."

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"Well, Bangers, you outposted all of us combined. So I'm gonna live up to my side of the agreement. Here's your turtle, alive and well."

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As long as you don't steal Puppy Goo Goo off him!
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I think we need to start a conspiracy theory for why round 15 gets so much activity. Maybe it's the lunar cycles?
I think it was more to do with Minecraft server activity this time. Mobbs was on a rampage!
 
I think it was more to do with Minecraft server activity this time. Mobbs was on a rampage!
I did the same thing the following week with the Bombers, the renowned most postalific team in the comp. Yet the Dragons land grab was by far more nuts. Don't blame the vendor, blame the customer!
(fwiw I housed 20 dragons, 13 roys, 6 bombers, 4 gumbies, 3 hawks and 0 royals went into homes and/or shops via their match threads - all 5 threads for the roys)
 

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Nice work serial_thrilla, any chance you could analyse which teams had the most engagement from other clubs?
 

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Excellent job serial_thrilla ....you've maintained & in faact improved on the analysis of previous thread authors

Would like to see greater commentary on individual clubs strengths & weakness's .....departures, rookies and trends by club ......however I know the amount of work involved already to present this, so hats off to you

Are match threads the sole determinant of the boards health, or is it the media ?
 
Are match threads the sole determinant of the boards health, or is it the media ?
Match threads happen and get activity regardless of anything, bad/ no media is always noticeable. I think we have the issue of comparing this season to last in that regard though, all the 30 season celebratory media like SM 30 for 30, was top notch
 
Match threads happen and get activity regardless of anything, bad/ no media is always noticeable.
Very noticable this season .....never seen "team" threads at the top of "untagged" threads, as was the case this season

Tony Lynn 15 can be the savior .....I'd suggest the SFA pay him to generate media threads, out of the competition Marketing Funds Pot .....to grow the competition & be the public face of SFA Media

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Media Serial Stats: S31 List Assessment and Posting Stats - End of Season Report

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