kangaspurs
Cancelled
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- Jul 14, 2014
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Surely this is a joke. Adidas seriously couldn't be this stupid could they?
http://www.foxsports.com.au/footbal...fans-arent-happy/story-e6frf423-1227574755725
http://www.foxsports.com.au/footbal...fans-arent-happy/story-e6frf423-1227574755725
SPORTING teams are often the best advertising a brand can get. They play in front of thousands of people every weekend and are watched by millions more on TV, so it’s no surprise when a company creates a product inspired by a particular player or team.
That’s exactly what sportswear company Adidas did, except they made one huge mistake.
They released a limited edition shoe inspired by English Premier League (EPL) club Manchester United, called the “Stretford”, trying to build on the company’s successful release of a retro Manchester United clothing range earlier this year.
However, judging by the reaction of United fans, they won’t be wearing the new footwear anytime soon, and it’s easy to see why.
Adidas’ iconic three stripes are a main feature of the Stretford. But, instead of reflecting the true Manchester United identity, those stripes are blue. That’s right, blue. As in, the colour worn by their fiercest cross-town rivals Manchester City. The colour no Manchester United fan would ever be seen dead in.
It’s incredible to see how such a decision could have been made, especially considering United are known as the Red Devils, while City’s nickname is the Sky Blues.
The sportswear giants justified their decision by saying the blue was a reference to the club’s jersey in their 4-1 victory over Portuguese side Benfica in the 1968 European Cup final at Wembley Stadium. But supporters pointed out the colour worn in that match was a darker, royal blue as opposed to the light blue evident on the shoe.
Angry fans took to social media to express their dismay at Adidas’ decision.
The Stretford name comes from the Stretford End supporters’ section at United’s home ground — Old Trafford.
As well as the name being printed on the tongue and side of the shoe, the Red Devils’ logo is on the back of the heel.
The famous football club agreed last year to a 10-year sponsorship deal with Adidas worth more than $AUD1.5 billion.








