Listen to the audio attached to the written story and they don't match up. Andreas Clarke said
"we've seen some growth in the higher price segment,
for example from $7.50 to $9.99 price segment we've seen an increase
of 8%, and above $10 we've seen an increase of 6%....."
Also the story is silent if that is the price for the consumer living O's or its the amount received by the exporter. Most Oz wine is sold in bulk and bottled offshore. The story said "Overall, exports of Australian wine were up just slightly in the year to the end of September, increasing 0.7 per cent to 688 million litres, worth a total value of $1.78 billion" that means the exporter on average is getting around $2.50/litre.