Considering both years victorians were stuck at home and not congregating together at homes or pubs watching might have had something to do with it.They are the 2nd and 3rd highest rating grand finals of the past 15 years.
2020 had 35% more viewers than 2019, 2021 was even bigger, and then it dropped by 30% again in 2022.
Not sure how a significant bump in viewers means it didn't work.
Sometimes what’s right for the fans needs to come before the corporate dollar.