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Umpires Go Orange

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carn_the_nmfc

Norm Smith Medallist
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Umpires' Go Orange


“Umpires’ Go Orange”

AFLUA Chief Executive Officer Rob Anderson today announced a major re-branding of the AFL Umpires’ Association.

The re-branding process, that will take effect immediately, is outlined below.

The Logo

The logo is a silhouette of an umpire’s hand raising the football prior to the start of the Game.

“The image is both unique and symbolic,” said Anderson.

“The underlying message is that “the Game does not start without the umpire” and goes to highlighting the intrinsic and essential nature of the role of the umpire.”

The Colour Scheme

The new logo colour is Orange, reflecting a distinct message.

“The colour is primarily derived from our genuine commitment to cultural change and linked with a global program which focuses on living in harmony, through tolerance and acceptance,” said Anderson.

“Orange is a colour that is not present in any AFL Club’s official colour schemes and therefore further enables us to demonstrate our independence.

“Additionally orange is a distinctive and modern colour which reflects the contemporary approach of our organisation,” said Anderson.
The Brand

The brand is “AFLUA, the Mark of Integrity”.

A sub-theme of the re-branding process is the reaffirmation of the organisation’s value-system, which is a commitment to fostering the core value of Integrity.

“We consider the value of integrity to be the embodiment of our philosophical understanding of the nature and conduct of the function of the umpire,” said Anderson.

“Our understanding has us appreciate the on-field application of this notion as well as the off-field implication of the umpire as ambassador of the AFLUA, Umpiring and the Game.”

The Umpires’ Association also believes the “integrity” branding also offers value in the commercial sector.

“Whist it is not yet fully understood by the industry and commercial world, there is inherent value in umpires from a commercial perspective.

“As outlined, an association with the AFLUA as a mark of integrity would be of immense value to a global commercial world that is struggling to come to terms with issues of corporate governance and value systems,” concluded Anderson.

The AFLUA wishes to acknowledge the design service of Vanzella Graphic Design.


I think that this is a great move by the umpires.
 

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What a load of w@nk, umpires trying to promote themselves again. The biggest contribution they can make to the game is by being as non-controversial and ivisible as possible.

Moomba
 
Originally posted by moomba
What a load of w@nk, umpires trying to promote themselves again. The biggest contribution they can make to the game is by being as non-controversial and ivisible as possible.

Moomba
It's all about promoting umpiring as a sport, moomba.

I reckon that the umpiring HQ should have a really good ad campaign running.

The regional umpiring associations do.
 
Originally posted by goaldrush
It's all about promoting umpiring as a sport, moomba.

Umpiring is not a sport.

I will concede that if the prospect of wearing a pretty little orange uniform and looking at a pretty little umpires logo will attract someone to try out umpiring then they are probably ideally suited to the job.

Moomba
 
Originally posted by moomba
Umpiring is not a sport.

I will concede that if the prospect of wearing a pretty little orange uniform and looking at a pretty little umpires logo will attract someone to try out umpiring then they are probably ideally suited to the job.

Moomba
You want to have a bet? I am an umpire and many people umpire footy because it is a sport. You would be crazy if you thought it was nothing.
 
Originally posted by goaldrush
You want to have a bet? I am an umpire and many people umpire footy because it is a sport. You would be crazy if you thought it was nothing.

Consider me well and truly crazy. Tell me how do you win this sport that you are playing?

Moomba
 
Originally posted by moomba
Consider me well and truly crazy. Tell me how do you win this sport that you are playing?

Moomba
Quite easily. We all work together as a team and if we perform well we win.

http://www.aflua.com.au If you would like to find out more about this.
 
Originally posted by goaldrush
Quite easily. We all work together as a team and if we perform well we win.

Ha ha, the Washington Generals of Australian sport.

http://www.aflua.com.au If you would like to find out more about this.

No thanks, orange isn't my colour. Maybe if you still had white, but you've lost me for life now.

Moomba
 
Originally posted by moomba
Ha ha, the Washington Generals of Australian sport.



No thanks, orange isn't my colour. Maybe if you still had white, but you've lost me for life now.

Moomba
have a read of this.



Want to become an Umpire?

Umpiring Australian Rules Football is a fantastic way of keeping fit, meeting new friends and is a major element of our great Australian game.

Depending upon your motivation and ambition, you can umpire for purely social and general fitness reasons, or treat it as a sport where you aim to excel to the highest levels. Like other sports, Umpire's have a dedicated coaching panel, training staff and observers. All are committed to making your umpiring experience and enjoyable one and ensure that you achieve your goals.

Benefits of being an umpire:

improve/maintain fitness
earn money
meet new friends
and be a major part of our great game
If you are interested in discussing in more detail about becoming an umpire, simply send your contact details via the following link and our coaching staff will contact you shortly. Alternatively contact the BFUA Inc. on 03 5333 5268.

recruitment@bfua.com.au

Q&A - Some common questions about becoming an umpire

Q: Can anyone become an umpire?

A: Generally the answer to this is a conditional yes. The BFUA Inc. welcomes male and female umpires of any age. Our recruitment and coaching staff are more than happy to assist any new applicants and make an assessment on their suitability to umpire. If you are interested then make contact with our recruitment staff who along with our coaching panel will help you complete an application and assessment program.

Q: How fit do I need to be?

A: That really depends upon your existing fitness, physical condition and also what your motivation and ambitions are for your umpiring. Like most sports, the BFUA Inc. has now engaged an experienced fitness coach to ensure that our training regimes are 'best practice' and ensure that the level of training is suited to the individual levels and requirements. Check out our Summer Training Program here.

Q: Do I have to attend training?

A: Generally yes, however in this day & age, we appreciate that with shift work, study commitments and other external influences this is not always possible. We train (2) nights per week (2002 was Tues & Thurs) at the City Oval from 5.00pm. The Thurs night includes formal coaching sessions and also where appointments are handed out.

Q: How will I travel to each game?

A: This is really dependent upon where you are appointed. However if you are appointed to a game outside of the Ballarat township, there will be specific travel arrangements made with a designated vehicle and co-ordinated drivers. If you are the nominated driver, you will also receive a travel payment based upon the kilometres that are travelled.

Q: How am I paid and how much?

A: All BFUA appointed umpires are paid a match fee that will depend upon the level of game they are appointed to. As a rule the higher the grade of football and league, the higher the match payment. All payments are made via direct deposit into members nominated bank accounts.

Q: How will I learn the rules and what I am meant to do?

A: Our dedicated coaching staff will provide intense and direct one-one coaching with all new umpires combined with a mentoring program with a more experienced umpire. Accredited AFL Level 1 & 2 coaching programs are also conducted. All umpires are also observed on a regular basis to provide constructive feedback on all aspects of umpiring, including rule interpretation and decisional accuracy.

However believe it or not all umpires are human and mistakes are made (don't tell anyone I said that); the focus is to continually learn from our match experience and improve.

Q: What do I do when I am abused by players/spectators?

A: Unfortunately player/spectator abuse is a reality of umpiring. However whilst its quite often the major area of concern for newer inexperienced umpires, it is quickly overcome.

Surprisingly abuse from players is generally limited and more born out of frustration with their individual/team's performance. Whilst abuse from spectators is something that when you are concentrating starts to simply become more background noise.

Ultimately, you should always keep it in perspective and remember that you will have your other umpires also officiating on the day. Remember it's not just umpires that face abuse, opposition players also experience it!

In the unlikely event that the abuse is deemed outside the rules, there are reporting and investigation procedures that can be applied. The BFUA Inc. and respective Leagues are committed to providing a safe and enjoyable umpiring experience and enhanced sporting spectacle and if required (very rarely) will apply relevant penalties when warranted.

Career Pathing

Umpiring can also be looked upon as a career for some. Top line AFL umpires can earn up to $1500 per game. The BFUA Inc. has had a steady stream of our best umpires go on to the VFL and AFL panels.

If you are interested in pursuing umpiring as a career, then click on the following link to find out more.

Click here for career path information.
 

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