With about 30-40,000 readership in Melbourne the OZ has to be losing heaps of money its only Murdoch.s stubbon pride that keeps it going.Once it was a great read now just a right wing rag. not worth wiping your arse on!
What a relief it is that it does not subscribe to your Joan Kirner like views.
Murdoch can subsidise the Oz because he knows how to sell papers and thus can produce quality broadsheets with the cash.
Fairfax can do neither (ex AFR)
http://www.mediaspy.org/report/2010/08/13/circulation-newspapers-take-another-hit/
The Australian Financial Review again stood out for its declining performance, mirroring the poor readership figures released yesterday and its precipitous decline in the first quarter. June quarter circulation for the publication’s weekday edition fell by 5.8 per cent to 77,046, although its Saturday edition had a smaller 1.1 per cent drop.
Elsewhere in the national press, The Australian recorded a small decline on weekdays, dropping 0.5 per cent to 135,115, but The Weekend Australian fell 2.3 per cent to 300,389.
Fairfax‘s Melbourne newspaper The Age also experienced a notable drop, decreasing by 4.5 per cent on weekdays to register circulation of 197,500, while its Saturday edition fell 4 per cent to 279,900. The Sunday Age fell by 0.3 per cent. Melbourne’s Herald Sun also fell, registering falls of 2.1 per cent across weekdays (515,500 overall) and Saturday, and falling 3.2 per cent on Sunday.
In Sydney, the market-leading The Daily Telegraph declined 3.8 per cent to 374,395 on weekdays, although its Saturday edition was one of the few publications to record an increase (0.8 per cent). The Sydney Morning Herald experienced a 1.4 per cent decline on weekdays and was steady on Saturday.
Elsewhere around the country, Brisbane’s The Courier-Mail dipped by 1.4 per cent on weekdays to 216,638, while The Advertiser in Adelaide dropped 4.1 per cent to 180,091.