Kynge of Begrem
Norm Smith Medallist
A report for Imperial Tobacco is about as credible as a report commissioned by the Collingwood Football Club on which is the greatest club in the AFL.https://www.imperial-tobacco.com/files/illicit_trade_h1_2014_report.pdf
The KPMG 2014 report. They have illegal tobacco running at 14.5% of the total market. This figure is deemed a conservative figure by the tobacco industry with BAT having been quoted as say so.
It is also worth noting that according to the KPMG figures total tobacco consumption has not actually reduced that much in the 3 years they have been commissioned to do this report.