Liverpools cash woes revealed - Losing 1 mill a week

[Godzke]

Now I just want to find the D/E ratios of each of those five clubs. United would be around 50% I think, whereas Barca would be more like 10% and Madrid 20% (last time I checked).

 

[r dub 19]

Brand appeal? Liverpool? LOL?

 

[Big Cox]

Now I just want to find the D/E ratios of each of those five clubs. United would be around 50% I think, whereas Barca would be more like 10% and Madrid 20% (last time I checked).

Wonder what Bayerns would be. I know they are the most heavily sponsored club in the world and by a fair bit in regards to shirt name rights/billboards etc. Alot bigger club than people realise

 

[Big Cox]

Brand appeal? Liverpool? LOL?

Got to admit. EUROPA Champions is quite a sexy title to be potential owners of

 

[Dagger5]

Brand appeal? Liverpool? LOL?

Funny that we still get much much more than you do for shirt sponsorship.

Liverpool will be in the Blue Square Premier within 5 years.

 

[Big Cox]

Carlsberg arnt stupid. They know Liverpool are full of bogans and the only people stupid enough to buy that cat pee they call a beer

Remember reading Carlsberg are set to trade in Liverpool for Tottenham anyway when the Mansion deal expires.

 

[Dagger5]

Carlsberg have only been paying us around 7m a season and when we started negotiating on extending that sponsorship, they were only willing to pay about 13-15m a season. So we went to Standard Chartered instead who will now pay us 20m. One of the few good things our club has managed do to as of late.

 

[GOEAGLES 08]

Carlsberg arnt stupid. They know Liverpool are full of bogans and the only people stupid enough to buy that cat pee they call a beer

Remember reading Carlsberg are set to trade in Liverpool for Tottenham anyway when the Mansion deal expires.

theres alot of signage around WHL thats carlsberg so your could be on to something

 

[BuddyHawk]

Arsenal have you covered by a mile. Its a tight run race with Chelsea. For the lack of marketability they have in Asia they have it in spades in Europe, Africa and elsewhere. Chelsea are a Champs League club you are not. Chelsea as of today have you covered but only just. Itd put you 4th as far as EPL clubs go with Tottenham and Man City set to pounce. A matter of when and not if they take your mantle.

Bayern Real Barca have you covered. In time the Russian Premier League will gain more limelight and clubs like CSKA Moscow will come knocking too. You were a big fish in a small pond. Now your just a big fish in the ocean. A ocean your getting lost in

As I explained in a later post (apologies for not initally making myself clearer), I'm talking purely in terms of the EPL, not Europe as a whole. I'm well aware that Barcelona and Real Madrid have larger global followings than Liverpool.

Generally, though, you seem to be placing too much emphasis on contemporary success - and not giving enough credence to history and global standing - in formulating your assessment of club popularity. By your reasoning, Wigan would be a bigger club than Leeds, which is patently not the case.

Godzke, in reference to your second Forbes link, I quote from the article: ``Forbes determined the value using previous sales, broadcast agreements and debt from stadium construction''.

Thanks for the link, as it makes for interesting reading, but I'm not talking about brand value, as such, but more brand appeal, where global fan-bases and brand recognition are the most important determinants. Obviously such an assessment is very difficult to make with a league like the EPL, where supporter enclaves exist in virtually every country.

Here's a press release on club website hits, though - http://www.comscore.com/Press_Events/Press_Releases/2007/05/European_Football_Clubs.
It is from 2007, so a bit out of date, and is only a limited sample, but it does give an insight into Liverpool's enduring global popularity, despite years of middling on-field results. Which brings me back to my original point: Liverpool is a unique case compared to previous English clubs that have gone into administration. I'm not suggesting they're in a good situation by any stretch of the imagination, but they're popularity, especially in Asia, may yet prove to be their saviour.

 

[r dub 19]

Funny that we still get much much more than you do for shirt sponsorship.

Liverpool will be in the Blue Square Premier within 5 years.

How much do you get for the naming rights of your new stadium?

Yeah thought so.

32mil profit>>>>> 50mil loss

 

[DBAH0]

Forbes are so Anti Basketball. As if the New York Knicks wouldnt figure in the top 10.

Maybe that's because they suck.

 

[Big Cox]

Maybe that's because they suck.

Lakers then?

History and Global standing dont matter anymore. This is the new age we live on. What we achieved 5 minutes ago matters little to the average joe.

 

[r dub 19]

Here's a press release on club website hits, though - http://www.comscore.com/Press_Events/Press_Releases/2007/05/European_Football_Clubs.
It is from 2007, so a bit out of date, and is only a limited sample, but it does give an insight into Liverpool's enduring global popularity, despite years of middling on-field results. Which brings me back to my original point: Liverpool is a unique case compared to previous English clubs that have gone into administration. I'm not suggesting they're in a good situation by any stretch of the imagination, but they're popularity, especially in Asia, may yet prove to be their saviour.

Umm did you notice liverpool was the only non french team that had more viewers from their home country in that table?

 

[Dagger5]

How much do you get for the naming rights of your new stadium?

Yeah thought so.

32mil profit>>>>> 50mil loss

TBH I would like Anfield to retain its name, but when/if we move to Stanley Park then sponsorship wouldn't be bad.

 

[DBAH0]

Lakers then?

History and Global standing dont matter anymore. This is the new age we live on. What we achieved 5 minutes ago matters little to the average joe.

Lakers easily have the most brand appeal out of any team in the NBA and worldwide, Celtics have caught up a bit in recent years with the big 3.

Of course if New York somehow end up with Lebron James in a few months (doubtful), their brand appeal will go through the roof.

Imagine the impact say losing Torres and even possibly Gerrard would have on Liverpool's brand appeal for instance.

 

[Big Cox]

Lakers easily have the most brand appeal out of any team in the NBA and worldwide, Celtics have caught up a bit in recent years with the big 3.

Of course if New York somehow end up with Lebron James in a few months (doubtful), their brand appeal will go through the roof.

Imagine the impact say losing Torres and even possibly Gerrard would have on Liverpool's brand appeal for instance.

Liverpool have seemingly planned for life without Fernando and Gerrard in recent times by slapping Donkey Kuyts face on everything Liverpool are trying to move. They are trying desperately to make Kuyt the marketing face of Liverpool but the reality is its akin to Richmond having Troy Simmonds shoot the 2011 Richmond membership drive commercial

 

[cesc fabregas]

TBH I would like Anfield to retain its name, but when/if we move to Stanley Park then sponsorship wouldn't be bad.

Remember that if you do accept stadium sponsorship it won't be forever. I think there is only two years (maybe even one) left for Emirates, then i hope it becomes Ashburton Grove Stadium.

 

[Big Cox]

Remember that if you do accept stadium sponsorship it won't be forever. I think there is only two years (maybe even one) left for Emirates, then i hope it becomes Ashburton Grove Stadium.

Sounds like a cemetery with the word Stadium put infront of it to glam it up

 

[BuddyHawk]

Umm did you notice liverpool was the only non french team that had more viewers from their home country in that table?

Still 47 per cent of users from overseas, which is fairly sizeable.

 

[DBAH0]

Liverpool have seemingly planned for life without Fernando and Gerrard in recent times by slapping Donkey Kuyts face on everything Liverpool are trying to move. They are trying desperately to make Kuyt the marketing face of Liverpool but the reality is its akin to Richmond having Troy Simmonds shoot the 2011 Richmond membership drive commercial

The Carlsberg ad we saw on our TV screens about 6 months back with Kuyt were certainly top shelf weren't they.

 

[r dub 19]

You are saying Liverpool is so global yet they didn't have a majority of overseas viewers.

Just sayin...

 

[Big Cox]

Kuyts commercials was not too dismiliar to the air freshner I sprayed in my toilet just a while ago. Smelt good for 2 seconds then the smell of shit grabbed hold again

 

[BuddyHawk]

You are saying Liverpool is so global yet they didn't have a majority of overseas viewers.

Just sayin...

Point taken; I really should have searched a bit harder for a link that better suited my argument, shouldn't I?

 

[Dagger5]

Kuyts commercials was not too dismiliar to the air freshner I sprayed in my toilet just a while ago. Smelt good for 2 seconds then the smell of shit grabbed hold again

 

[belfast_bomber]

Sure Liverpool have global appeal.

You'd have to be not in your right mind to support them, of course, but there are a significant number of people out there who are not in their right minds.