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Carlton in the Media (articles, podcasts etc)

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Carlton's new strategic plan:
CARLTON’S 10-POINT PLAN

1. Committing to a strong and united culture

2. Setting the benchmark in talent and development of our people

3. Putting our supporters at the centre of everything we do

4. Elite list management and football programs

5. Building attendance and the game day experience

6. Immersing the club in meaningful and authentic community programs

7. Further developing quality facilities for playing personnel, administration and our supporters

8. Engaging in open and honest communication with our supporters and stakeholders

9. Ensuring excellent customer service and delivery of strong revenue streams

10. Protecting and projecting Carlton — respecting the past, but being focused on the future
Click to expand...


http://www.news.com.au/sport/afl/ca...-expires-in-2015/story-fndv8f7j-1227134775170
 
HARKER said:
2. Setting the benchmark in talent and development of our people

Give us this and we'll all be happy.
Question is: What does this mean to MLG? Seriously!!! What does it mean and how are we going to fulfil it?
Click to expand...
I'm hoping there's a longer version and these dot points are simply that dot points and a summary.
 
HARKER said:
2. Setting the benchmark in talent and development of our people

Give us this and we'll all be happy.
Question is: What does this mean to MLG? Seriously!!! What does it mean and how are we going to fulfil it?
Click to expand...
Not having a stale club. Breed an environment and team that makes us a desirable destination for good talent and one that leads the pack with innovation and best practise.
 
etsal1 said:
I'm hoping there's a longer version and these dot points are simply that dot points and a summary.
Click to expand...

Heard it all before and I hope it changes with zest......and fire........and brimstone :)
Recruiters identify suitable talent.............the coach has to deal with 44+ players.......but it's all the stuff in between that could make the real difference.

I don't know what the answer is but the coach alone can't develop the character, the confidence, the urgency in the player alone.
More resources are required yet I'm not sure in which shape those resources should come in.
It's not always about football alone that gets the best out of players.
 

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MEB_ said:
Sounds like what a lot of sales and marketing teams do on "strategy day"...and then file it away the day after and never look at it again...

Prove me wrong pls Carlton!!
Click to expand...
We did exactly that with the last "blueprint" I really do hope we actually try to implement it this time. And it'll take more than appointing SOS to convince me we are.

Time to stop talking the talk - need to walk the walk :P
 
They talk about 'genuine engagement' and in the next breath tell us they're going to come up with all kinds of contrivances that are 'uniquely Carlton' to build atmosphere such as the 'game day ritual'. It's like manufactured sincerity/authenticity - a load of crap.

But, my theory is these bullshit marketing tactics must work because businesses/organisations keep doing them. I think they're gimmicky crap, but someone must like them.
 
Bluella said:
They talk about 'genuine engagement' and in the next breath tell us they're going to come up with all kinds of contrivances that are 'uniquely Carlton' to build atmosphere such as the 'game day ritual'. It's like manufactured sincerity/authenticity - a load of crap.

But, my theory is these bullshit marketing tactics must work because businesses/organisations keep doing them. I think they're gimmicky crap, but someone must like them.
Click to expand...
If we can follow ours as successfully as Hawthorn have followed theirs then we'll be stoked.....but I've been burnt too many times before.
 
zeeCFC said:
I JUST WANT TO WIN AND HAVE ME PIE AND SAUCE FOR LESS THAN TREE-FIDDY!
Click to expand...

I ain't given you tree fiddy you god damned loch ness monster. Get your own god damned money.
 

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Bluella said:
They talk about 'genuine engagement' and in the next breath tell us they're going to come up with all kinds of contrivances that are 'uniquely Carlton' to build atmosphere such as the 'game day ritual'. It's like manufactured sincerity/authenticity - a load of crap.

But, my theory is these bullshit marketing tactics must work because businesses/organisations keep doing them. I think they're gimmicky crap, but someone must like them.
Click to expand...

I don't know who buys this crap the marketing tossers keep churning out ...
The era of spin died with Shane Warne !!
 
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