- Moderator
- #76
Adelaides is available, I just dont want to pay for it lol - waiting for the public release on their site. GWS yet to post.
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2024 Financial Reporting
- Thread starter dave10
- Start date
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That's a disaster for the swans, how could you possibly have that amount of losses when you had the perfect season except the g.f? What if they finished bottom 4, would it have been a 10 mill loss? Great work Tom Harley.
- Moderator
- #78
The headline number doesn't tell the full story. The amount of cash on hand has risen from $724,142 to $2,644,697 which tells the true story for the Swans. The headline figure is down to the ongoing cost for the Royal Hall of Industries and a $3 million rise in staff wages.
Perfectly happy with that result.
Surely staff wages and the royal hall would have been budgeted for though and they are not costs that are going to disappear this year, so will this become an annual thing is the worry.
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- Moderator
- #80
RHI is being depreciated so the cost is set but needs to be covered by rises in revenue. Staff wages are because we reinvest any income into the football department so its harder to budget year to year. A headline loss is not a worry as long as we have money in the bank to cover it. Not only did we, we increased our position by 3 times the previous amount.
Not everyone worries amount the headline figure.
RussellEbertHandball
Flick pass expert
Why?? Did u actually read the financials and compare it to a few years ago and more importantly comprehend them?
The loss is all driven by depreciation and write down of right to use ie a $68m assets they built with government grants and a JV partner monies, some from the AFL and some of their own.
Its not a cash loss. They had $3.7m cash inflow from normal operations and their pre depreciation profit was $684k.
In 2019 they had a $0 asset for the Royal Hall of Industries and $0 for the Right to use that asset under a lease and a $0 lease liability.
In 2024 they ended the year - after several years construction with a $50m building, $12m of furniture and equipment in that building and $6m of leasehold improvements ie stuff that's not considered part of the structure of the building, and under accounting rules had to book a $41.7m right to use assets and a matching lease liability on a building which they have a 29 year lease on, and have to pay a lease amount on.
So that $50m is written off over 29 years, the $12m furniture and equipment in that building over and $6m of leasehold improvements over 3 to 10 years and the Right to use asset is written off over 29 years.
The depreciation and amortisation expense of $3,721,608 is about 95% related to a new home, which the swans paid bugger all for to build and fitted out,
and the depreciation of the right to use asset is $1,621,754 an accounting book entry to reflect the decrease in how much longer the lease has to run.
So would you rather have a new $68m home, 90%+ paid for by others, get full use of it for 29 years and have to bear the burden of wearing $5.3m of depreciation and amortisation costs in the first decade then it reduces closer to $3.5m per year or say, no I don't need a new home with great facilities and opportunity to drive new cash revenue streams, because I don't want those non cash accounting expenses to be shown in my books??
I know which one I would choose.
The Swans are doing just fine.
Good news then thanks for the analysis. I was just a bit shocked to see they only earnt 600k initially off the back of the near perfect on field year, then when I saw it was actually a 4 mill loss, was even more shocked.
I thought the royal hall stuff was finished a couple of years back, but glad to hear they're in a solid financial position, as they should be, being the biggest sporting club in the biggest state in the country. Hopefully now they have a big launch pad to be a financial powerhouse in the AFL, like your Collingwood and west coast types.
RussellEbertHandball
Flick pass expert
RussellEbertHandball
Flick pass expert
They will never be that. Swans have massive latent support when people in Sydney are asked which AFL side do they support, but that will never turn into big $$$ that WCE make even when they are a poor side, and Collingwood, especially when they are flying.
- Moderator
- #85
AFL Report is out
Grumpyshades
Club Legend
- Nov 24, 2024
- 1,528
- 1,701
- AFL Club
- West Coast
- Other Teams
- Juventus WA Warriors
Eagles getting screwed as usual
- Moderator
- #87
Just GWS to go now
Ok so we have the exact revenue now, we should have articles from news.com.au, the Herald Sun, daily telegraph, the age, the smh, the guardian, channel 9 lauding the $1 billion revenue, like all the 'nrl is the number one sport, 700 mill profit' articles from these outlets right?
No surprises, nothing..., other than one negative article about the the afl should not have tax free status anymore, coz of how much they earn.
Anyhow on the report I noticed two things, they kinda threw the 6 mill government funding into the profit line, so somehow it's really 41 mill profit, although the numbers don't add up. The other thing I noticed when I originally looked at this when the soft release of some figures came out, I was pleased to see they reduced their chipping in for government projects this year in infrastructure. But then I see the report here has that it's jumped from 7 mill to 10 mill, which kinda matches up to what I've been seeing with the afl chipping in on all government projects recently. Not sure where I got the original numbers from though, I think I took this year's from the soft release then previous years off the xcel sheet.
I did see estimates have next years revenue at around 1.25 billion, which would be pretty impressive.
Also does anybody know what the revenue from 'game development' and 'football operations' would entail? I thought they'd both be losses, as finals tickets etc would sit under commercial wouldn't they?
- Moderator
- #89
The AFL didnt put out media releases and giving press conferences trumpeting as such either. Media are as good as the information they are fed. The AFL put out a bland media release several weeks ago.
RussellEbertHandball
Flick pass expert
- Moderator
- #91
The NRL launched its annual report into the media stratosphere several weeks ago trumpeting revenue, assets, profits and tv viewership as reasons for them to be considered the number 1 sport in the country.
According to an article on NRL.com – “Rugby League has reaffirmed its standing as the No.1 sporting code in Australia and the Pacific after the ARLC announced record breaking attendances, TV audiences, participation numbers, revenue and assets.”
The truth is, while the NRL do very well and are advancing, this may not strictly be true.
Revenue: AFL
In 2024, the AFL earnt 39% more revenue than the Australian Rugby League Commission. Total NRL Revenue was up 6.2% from $701m in 2023. Total AFL revenue was down from $1.063b to $1.039b due to $114m less in stadium development grants – however operational revenue grew 8.2% from 960m in 2023.
In real terms, the 288m gap between the two codes is the largest since 2017. Percentage wise the gap may be closing.
Profit: NRL
The NRL reported a profit 51% higher than the AFL. The NRL had just over half the operational expenses of the AFL, but the AFL still held an operating profit prior to distrubitions 13% higher than the NRL.
Net Assets: AFL
The AFL has total assets of 765.708m, but with hefty liabilities bringing it down to 482.426m in net assets. The AFL maintains 186m in cash and cash equivelants and 50m in a capital reserve. This includes its ownership of Marvel Stadium and major shareholding in Champion Data.
The NRL for its part reports total Assets of 402.531m and Net assets of 322.39m This includes the ownership of 3 of its 5 hotels, with 2 purchased after the reporting data.
Television: NRL/Rugby League
The NRL enjoyed a 10% lead in the seasons aggregated average audience totals for their respective seasons. Foxtel audiences in 2024 were led by the NRL with an average of 483,000 per match.
Overall, the NRL/NRLW rated 186.8m to the AFLs 148.8m – all fixtures in Australia.
It should be noted that there are people who believe that aggregating the averages and comparing sports is wrong, and that the reach audience is more reflective of where the viewership is at.
Certainly, in terms of streaming at least the AFL matches have far more minutes watched than comparable NRL ones.
Attendance and Membership: AFL
The NRL recorded a 4.3 million fans through the gate, however the AFL attendance was a lot higher – with the AFL also attracting a record 7,756,268 fans for the home and away season alone, with another 592,000 attending finals.
AFL clubs had 1,319,687 club members in 2024. NRL club numbers havent been finalised but should be north of 400,000 for 2024. (The NRL no longer releases these and this is based on 2024 club released information)
Social Media: NRL
Across four major social media networks NRL clubs have a hefty advantage.
Participation – Australian Football (but only between these two)
Participation figures are harder to define. The AFL reported 581,000 across Club football and Auskick, including 144,000 in Auskick leaving 437,000 registered club players. The NRL reported 1.035m total participants including 202,000 registered club players.
Touch Football Australia reported 203,540 full active players in 2024, taking the potential registered League population to over 405,000.
Some prefer to stay clear of official figures, and refer to Ausplay survey data.
Ausplay gives Auistralian football
References
According to an article on NRL.com – “Rugby League has reaffirmed its standing as the No.1 sporting code in Australia and the Pacific after the ARLC announced record breaking attendances, TV audiences, participation numbers, revenue and assets.”
The truth is, while the NRL do very well and are advancing, this may not strictly be true.
Revenue: AFL
In 2024, the AFL earnt 39% more revenue than the Australian Rugby League Commission. Total NRL Revenue was up 6.2% from $701m in 2023. Total AFL revenue was down from $1.063b to $1.039b due to $114m less in stadium development grants – however operational revenue grew 8.2% from 960m in 2023.
In real terms, the 288m gap between the two codes is the largest since 2017. Percentage wise the gap may be closing.
Profit: NRL
The NRL reported a profit 51% higher than the AFL. The NRL had just over half the operational expenses of the AFL, but the AFL still held an operating profit prior to distrubitions 13% higher than the NRL.
Net Assets: AFL
The AFL has total assets of 765.708m, but with hefty liabilities bringing it down to 482.426m in net assets. The AFL maintains 186m in cash and cash equivelants and 50m in a capital reserve. This includes its ownership of Marvel Stadium and major shareholding in Champion Data.
The NRL for its part reports total Assets of 402.531m and Net assets of 322.39m This includes the ownership of 3 of its 5 hotels, with 2 purchased after the reporting data.
Television: NRL/Rugby League
The NRL enjoyed a 10% lead in the seasons aggregated average audience totals for their respective seasons. Foxtel audiences in 2024 were led by the NRL with an average of 483,000 per match.
Overall, the NRL/NRLW rated 186.8m to the AFLs 148.8m – all fixtures in Australia.
It should be noted that there are people who believe that aggregating the averages and comparing sports is wrong, and that the reach audience is more reflective of where the viewership is at.
Certainly, in terms of streaming at least the AFL matches have far more minutes watched than comparable NRL ones.
Attendance and Membership: AFL
The NRL recorded a 4.3 million fans through the gate, however the AFL attendance was a lot higher – with the AFL also attracting a record 7,756,268 fans for the home and away season alone, with another 592,000 attending finals.
AFL clubs had 1,319,687 club members in 2024. NRL club numbers havent been finalised but should be north of 400,000 for 2024. (The NRL no longer releases these and this is based on 2024 club released information)
Social Media: NRL
Across four major social media networks NRL clubs have a hefty advantage.
Participation – Australian Football (but only between these two)
Participation figures are harder to define. The AFL reported 581,000 across Club football and Auskick, including 144,000 in Auskick leaving 437,000 registered club players. The NRL reported 1.035m total participants including 202,000 registered club players.
Touch Football Australia reported 203,540 full active players in 2024, taking the potential registered League population to over 405,000.
Some prefer to stay clear of official figures, and refer to Ausplay survey data.
Ausplay gives Auistralian football
- 259,230 kids in organised activity outside of school hours
- 382,160 adults in organiused actities
- a total of 641,390 across kids and adults.
- 93,287 kids in organised activities outside of school hours, and a further 50,552 in Touch Football, plus 22,555 in Oztag
- 174,343 adults in organised activities and a further 142,842 in Touch Football plus 47,747 in Oztag
- a total of 531,323 across kids and adults in league, oztag and touch.
References
- “No.1 sport in Australia & the Pacific: ‘A lot to be proud of’ – NRL.com
- 2024 AFL Annual Report
- 2024 NRL Annual Report
- 2024 Ausplay Report – Sport data tables
- 2024 Touch Football Australia Report
- Football Australia 2024 National Participation Report
- Footyindustry.com – AFL and NRL social media tables.
The Educator
Club Legend
- Jan 23, 2023
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- AFL Club
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Lol! Not remotely true!
Re participation, a quick scan of the previous Ausplay by sports dashboards shows that 66K (over 20%) of the Rugby League participants also played touch football or tag
So you can't just add them together.....to the extent that calling someone a rugby league participant who plays mid week touch football in Melbourne completely ignorant of its relationship to rugby league
Looking at adults, of the touch football participants, only 50% more of them play rugby league (19K) than Aus football (12K)
Last edited:
- Moderator
- #93
meh its a way of calling it out without being a clown about it to half my audience.
Touch Football literally carries NRL branding and board members. And Oztag is about to undertake a similar alignment.
Well you can. Ive done it above, while also identifying the separate figures.
Its unlikely they are unaware given the current relationship and brandin
The Educator
Club Legend
- Jan 23, 2023
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Sorry, of course "you can" ....I obviously meant in any credible way.
The Ausplay survey gas previously provided dashboards for individual sports which include top ten "related activities" that people who said they played rugby league also played
so 46K also played touch and another 22K played oz tag. therefore adding the numbers together is double counting those 66K
It is a different argument again as to what "rugby league plus touch footy" participation represents. Certainly the fact that the NRL has taken it over and branded it isn't relevant unless you are measuring "total participants playing sport under ARL jurisdiction"
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- Moderator
- #95
From the ASIC version of the AFL Report
The Company announced in April 2018 it had reached an agreement with the Victorian Government to invest $225 million into redeveloping Marvel Stadium and the surrounding precinct. The Victorian Government has paid $225 million to the Company to date and all expenditure has been incurred and the marvel redevelopment asset capitalised in 2024
The Consolidated Entity engaged Champion Data Pty Ltd to provide statistical services totalling $4,543,875 (2023: $4,305,392), an organisation that Mr A J Dillon and Mr W J Lee have an interest as Directors. The Consolidated Entity also received dividends of $3,000,000 from Champion Data Pty Ltd in the financial year ended 31 October 2024.
The Consolidated Entity received a grant of $1,550,000 from Australian Sports Commission (2023: $550,000), an organisation that Mr A Ireland, a Director of the Company, has an interest as a Director.
During the year the Company received rent and commercial revenue totalling $43.6 million from the Marvel Stadium group of companies, being AFL Stadia Pty Ltd, AFL Stadia (Docklands) Pty Ltd, AFL Developments Pty Ltd, Stadium Operations Limited, Melbourne Stadiums Limited and Medallion Club (Melbourne) Pty Ltd (2023: $29.6 million). The Company also spent $10.6 million on capital expenditure for the Marvel Stadium group of companies (2023: $6.7 million).
During the year the Company provided grants totalling $35.2 million to controlled AFL state entities (2023: $31.5 million).
The Company announced in April 2018 it had reached an agreement with the Victorian Government to invest $225 million into redeveloping Marvel Stadium and the surrounding precinct. The Victorian Government has paid $225 million to the Company to date and all expenditure has been incurred and the marvel redevelopment asset capitalised in 2024
The Consolidated Entity engaged Champion Data Pty Ltd to provide statistical services totalling $4,543,875 (2023: $4,305,392), an organisation that Mr A J Dillon and Mr W J Lee have an interest as Directors. The Consolidated Entity also received dividends of $3,000,000 from Champion Data Pty Ltd in the financial year ended 31 October 2024.
The Consolidated Entity received a grant of $1,550,000 from Australian Sports Commission (2023: $550,000), an organisation that Mr A Ireland, a Director of the Company, has an interest as a Director.
During the year the Company received rent and commercial revenue totalling $43.6 million from the Marvel Stadium group of companies, being AFL Stadia Pty Ltd, AFL Stadia (Docklands) Pty Ltd, AFL Developments Pty Ltd, Stadium Operations Limited, Melbourne Stadiums Limited and Medallion Club (Melbourne) Pty Ltd (2023: $29.6 million). The Company also spent $10.6 million on capital expenditure for the Marvel Stadium group of companies (2023: $6.7 million).
During the year the Company provided grants totalling $35.2 million to controlled AFL state entities (2023: $31.5 million).
They are growing nicely.
www.gwsgiants.com.au
Membership revenue was up 67 per cent on 2023 as the club achieved a record 36,629 members, and merchandise revenue and home attendance increased 52 per cent and 2 per cent respectively.
Also I noticed their Instagram has added another 10k this year. At the start of 2023 it was 110k or thereabouts, it's now just about to hit 160k. Impressive growth.
GIANTS Announce Strong 2024 Financial Results
The GIANTS have released their 2024 financial results.
Membership revenue was up 67 per cent on 2023 as the club achieved a record 36,629 members, and merchandise revenue and home attendance increased 52 per cent and 2 per cent respectively.
Also I noticed their Instagram has added another 10k this year. At the start of 2023 it was 110k or thereabouts, it's now just about to hit 160k. Impressive growth.
- Moderator
- #97
Giant Steps - Thirteen Years of GWS - SportsIndustryAU
interesting fact - since 2012, GWS have spent 24.093m on Membership expense and merchandise costs...for a return of 24.201m - a profit of $107,628. However
footyindustry.com
- Moderator
- #98
All clubs 2024 reports
- AFL 2024 Annual Report
- AFL 2024 Concise Annual Report
- Adelaide 2024 Annual Report
- Brisbane Lions 2024 Annual Report
- Carlton 2024 Annual Report
- Collingwood 2024 Annual Report
- Essendon 2024 Annual Report
- Fremantle 2024 Annual Report
- Geelong 2024 Annual Report
- Gold Coast 2024 Annual Report
- GWS 2024 Annual Report
- Hawthorn 2024 Annual Report
- Melbourne 2024 Annual Report
- North Melbourne 2024 Annual Report
- Port Adelaide 2024 Annual Report
- Richmond 2024 Annual Report
- St Kilda 2024 Annual Report
- West Coast 2024 Annual Report
- Western Bulldogs 2024 Annual Report
- WAFC 2024 Annual Report
- SANFL 2024 Annual Report
GenericUsername202
Club Legend
That's the furthest thing from the truth. Crowd numbers, merch numbers and membership numbers pale in comparison to the money the broadcasters put into the game. Without ratings and the money that the broadcasters put into the game, there would be plenty of clubs who would struggle to survive. A few even from Victoria.
Shouldn't that make the block worth more than the AFL and NRL?
