2019 AFL Crowds & Ratings Thread

[AstuteTiger]

72,7774
Good crowd

 

[manicmagpie]

72,774 according to MCG Twitter

They were obviously right to downgrade from their original estimate. Still a decent crowd.

 

[TigerTime_89]

It looked more than that.
Oh well,

 

[Our Game]

72,7774
Good crowd

Right on the average of 72,224 a good crowd considering.Hopefully the ratings will be good also.

 

[NoobPie]

Interesting conversation under you twitter on this

I think there is a bit of confusion how much the FTA v foxtel balance is driven by the AFL's different TV rights structure. It is certainly a factor but the different game length is the more important factor in why foxtel averages are lower.

Obviously there is the fact that, if you watch an hour of the AFL or the NRL you count more in the latter than the former. More generally though:

-overlapping games mean split AFL viewing audience
-the AFL has more games in the early arvo time slot particularly on saturdays, that also drags down numbers

The AFL got its highest average foxtel ratings for the year over easter (206K) but it wasn't from particularly good ratings which were largely flat on face value. It was primarily because there were no overlapping games

Ultimately though it is the numbers in the far right column that are most telling. They are a bit inflated by the FTA component and home state markets (but that will probably skew back as 5 of the AFL's 8 thursday nights are done) but ultimately that is what drives FTA value and also STV value to the extent that the average AFL and NRL subscribers watch a similar number of hours of their preferred code each week

 

[NoobPie]

So 836K on FTA. It was a semi-blowout in the end but I still would have thought that is a touch disappointing given it was on the main channel in NSW and QLD and there was no NRL on

 

[The_Wookie]

So 836K on FTA. It was a semi-blowout in the end but I still would have thought that is a touch disappointing given it was on the main channel in NSW and QLD and there was no NRL on

892k in 2018 - Fox included. (Metro 464k, Reg 130k, Fox 298k)
958k in 2017 - Fox included (Metro 480k, Reg 165k Fox 313k)

 

[NoobPie]

892k in 2018 - Fox included. (Metro 464k, Reg 130k, Fox 298k)
958k in 2017 - Fox included (Metro 480k, Reg 165k Fox 313k)

Yeah it's a big jump on last year but, last year was also on 7-mate everywhere...maybe I'm being a bit harsh

 

[abcde12345]

Interesting conversation under you twitter on this

I think there is a bit of confusion how much the FTA v foxtel balance is driven by the AFL's different TV rights structure. It is certainly a factor but the different game length is the more important factor in why foxtel averages are lower.

Obviously there is the fact that, if you watch an hour of the AFL or the NRL you count more in the latter than the former. More generally though:

-overlapping games mean split AFL viewing audience
-the AFL has more games in the early arvo time slot particularly on saturdays, that also drags down numbers

The AFL got its highest average foxtel ratings for the year over easter (206K) but it wasn't from particularly good ratings which were largely flat on face value. It was primarily because there were no overlapping games

I've noticed the NRL folk do seem to struggle with how splitting markets impacts averages and comparing like for like.

The real relevant factors are how well certain programs perform in specific timeslots.

The NRL broadcasts two prime time games nationwide (Thu and Fri night), and on Sunday afternoon game nationwide. 3 broadcasts, two of which would be the two highest rating timeslots they have to offer.

These two slots average just under 950,000 viewers each for the NRL, over a two hour program. The AFL averages 1,075,000 over nationally broadcast Thursday and Friday nights (exclusive of Good Friday night which was only broadcast in WA and SA), for a 3 hour program.

The AFL then broadcasts two separate games on Saturday nights into local markets, which obviously impacts the "broadcast average" (2 separate broadcasts), but improves the timeslot average. The timeslot average for saturday night on FTA for channel 7 is a bit under 750k (excluding easter weekend which did not broadcast Saturday night into the AFL's two biggest markets). This is higher than the average for NRL FTA broadcasts in its two prime time Thu and Fri night slots (which sit at just over 700k excluding easter weekend, or a bit over 680k including it).

Obviously, the AFL ensures broadcasts of local teams are broadcast into each state. These are obviously not all in prime time slots, especially for northern teams (excluding Sydney), and are therefore going to dramatically affect "broadcast average" stats. For example. Round 1 technically had 6 broadcasts, but two of which were Saturday afternoon and twilight broadcasts only into Adelaide. You would expect an audience of 80k for Port, and 100k for the Crows at these times. While that is likely to be a win for Channel 7, due to the strong ratings in that market for the timeslot, it is a massive loss for AFL broadcast averages.

The AFL records slightly higher Sunday afternoon FTA ratings on average than the NRL, however this would definitely favour the NRL after Foxtel is included.

Ultimately though it is the numbers in the far right column that are most telling. They are a bit inflated by the FTA component and home state markets (but that will probably skew back as 5 of the AFL's 8 thursday nights are done) but ultimately that is what drives FTA value and also STV value to the extent that the average AFL and NRL subscribers watch a similar number of hours of their preferred code each week

I doubt the broadcasters are particularly interested in this figure. A more revealing statistic would be the average amount of advertising time per hour in each broadcast, and particularly, the "sticky" advertising (that is, quick adverts between goals/tries, rather than quarter/half time breaks, where the viewer is more likely to stop watching the broadcast - this is a big reason why half time analysis shows exist - to try and keep the viewer actively engaged during this break where they can advertise more per minute).

Viewer minutes aren't what drive the $$$. It is a lot more complex than that. Viewer advertising minutes would be a step further, but there are a lot of other factors, like demographics, lead in figures, brand reputation etc.

 

[abcde12345]

So 836K on FTA. It was a semi-blowout in the end but I still would have thought that is a touch disappointing given it was on the main channel in NSW and QLD and there was no NRL on

The breakdown will be interesting. Game was still in the balance at half time, and until half way through 3/4 time which helps. Thought it was actually a pretty good game until then.

 

[Rabman]

Richmond V Melbourne TV Viewership:

FTA:

Melbourne: 376,000
Adelaide: 95,000
Perth: 64,000
Sydney: 40,000
Brisbane: 37,000

Regional: 225,000

Fox Footy: 292,000

Total: 1,129,000

 

[Rob]

So 836K on FTA. It was a semi-blowout in the end but I still would have thought that is a touch disappointing given it was on the main channel in NSW and QLD and there was no NRL on

They're sensational numbers for what is hardly a marquee matchup.

 

[Our Game]

"Viewer minutes aren't what drive the $$$. It is a lot more complex than that. Viewer advertising minutes would be a step further, but there are a lot of other factors, like demographics, lead in figures, brand reputation etc."

Thats the guts of it!The AFL gets the big bucks because it ticks most of those boxes.
7 and Foxtel would be very happy with those figures d from last night

 

[BoxMatrix]

92,241 at the mcg

 

[Cleavy]

92,241 at the mcg

how come they're not getting closer to a capacity crowd? AFL/MCG members?

 

[manicmagpie]

how come they're not getting closer to a capacity crowd? AFL/MCG members?

As someone who sat only a few rows from the back of the top deck the AFL Members looked chock a block.

I’d say it was a combo of reserved seat holders not being there and the MCC slightly under capacity.

I’m not convinced you can get more than about 96k to a H & A game.

 

[manicmagpie]

Just the odd seat here and there. There were no empty rows anywhere.

 

[NoobPie]

They probably sell a lower number of standing room than the GF as well

 

[NoobPie]

I've noticed the NRL folk do seem to struggle with how splitting markets impacts averages and comparing like for like.

The real relevant factors are how well certain programs perform in specific timeslots.

The NRL broadcasts two prime time games nationwide (Thu and Fri night), and on Sunday afternoon game nationwide. 3 broadcasts, two of which would be the two highest rating timeslots they have to offer.

These two slots average just under 950,000 viewers each for the NRL, over a two hour program. The AFL averages 1,075,000 over nationally broadcast Thursday and Friday nights (exclusive of Good Friday night which was only broadcast in WA and SA), for a 3 hour program.

The AFL then broadcasts two separate games on Saturday nights into local markets, which obviously impacts the "broadcast average" (2 separate broadcasts), but improves the timeslot average. The timeslot average for saturday night on FTA for channel 7 is a bit under 750k (excluding easter weekend which did not broadcast Saturday night into the AFL's two biggest markets). This is higher than the average for NRL FTA broadcasts in its two prime time Thu and Fri night slots (which sit at just over 700k excluding easter weekend, or a bit over 680k including it).

Obviously, the AFL ensures broadcasts of local teams are broadcast into each state. These are obviously not all in prime time slots, especially for northern teams (excluding Sydney), and are therefore going to dramatically affect "broadcast average" stats. For example. Round 1 technically had 6 broadcasts, but two of which were Saturday afternoon and twilight broadcasts only into Adelaide. You would expect an audience of 80k for Port, and 100k for the Crows at these times. While that is likely to be a win for Channel 7, due to the strong ratings in that market for the timeslot, it is a massive loss for AFL broadcast averages.

The AFL records slightly higher Sunday afternoon FTA ratings on average than the NRL, however this would definitely favour the NRL after Foxtel is included.



I doubt the broadcasters are particularly interested in this figure. A more revealing statistic would be the average amount of advertising time per hour in each broadcast, and particularly, the "sticky" advertising (that is, quick adverts between goals/tries, rather than quarter/half time breaks, where the viewer is more likely to stop watching the broadcast - this is a big reason why half time analysis shows exist - to try and keep the viewer actively engaged during this break where they can advertise more per minute).

Viewer minutes aren't what drive the $$$. It is a lot more complex than that. Viewer advertising minutes would be a step further, but there are a lot of other factors, like demographics, lead in figures, brand reputation etc.

Fair enough, it is a bit of an over simplification to purely go off viewer minutes though at an "all else being equal" level an hour extra of adds being watched is obviously an hour more of add revenue

I think the Sunday telecast is where the NRL comparisons breakdown. On a typical round the televised (on channel 7 in Melbourne) 3.20 game will overlap with the last quarter or so of the earlier game and the entire first half of the "twilight" game.

In terms of Foxtel, I was more making a crude assumption about subscriptions (which primarily drive foxtel revenues). If the average AFL and NRL motivated foxtel subscribers have 10 viewer hours of foxtel per week, that that would imply 410K AFL subscribers and 315K NRL subscribers based on numbers to date

I suspect the implied ratio is roughly in line with foxtel component of each's TV rights monies

 

[dave10]

Great crowd. Only the smattering of each clubs reserved seatholders being vacant held it back from being totally full. The MCC reserve was full with no seats remaining an hour before match time.

That final quarter was why this is such a grand occasion. The passion in the stands and atmosphere electric.

That was something to behold

 

[Kwality]

49,290 at Perth Stadium. Only the second time West Coast has failed to get 50k there.

Next years FIXture will tell how those that count,view an under 50k crowd - IF Port fans travelled, GF, as in Good Friday , could be a goer.

 

[Kwality]

Interesting conversation under you twitter on this

I think there is a bit of confusion how much the FTA v foxtel balance is driven by the AFL's different TV rights structure. It is certainly a factor but the different game length is the more important factor in why foxtel averages are lower.

Obviously there is the fact that, if you watch an hour of the AFL or the NRL you count more in the latter than the former. More generally though:

-overlapping games mean split AFL viewing audience
-the AFL has more games in the early arvo time slot particularly on saturdays, that also drags down numbers

The AFL got its highest average foxtel ratings for the year over easter (206K) but it wasn't from particularly good ratings which were largely flat on face value. It was primarily because there were no overlapping games

Ultimately though it is the numbers in the far right column that are most telling. They are a bit inflated by the FTA component and home state markets (but that will probably skew back as 5 of the AFL's 8 thursday nights are done) but ultimately that is what drives FTA value and also STV value to the extent that the average AFL and NRL subscribers watch a similar number of hours of their preferred code each week

My experience is Fox Footy is subscription based not the pay for view model as is say a boxing match. Not sure how hours viewed counts as a measure, e.g our subscription includes the Game of Thrones package as required by ' she who IS obeyed' ' but she doesnt watch the motor racing.

 

[Underarm]

Next years FIXture will tell how those that count,view an under 50k crowd - IF Port fans travelled, GF, as in Good Friday , could be a goer.

Tickets are generally so hard to come by for Eagles games, I doubt it occurred to many Port fans that it was worth trying to go.

Great crowd. Only the smattering of each clubs reserved seatholders being vacant held it back from being totally full. The MCC reserve was full with no seats remaining an hour before match time.

That final quarter was why this is such a grand occasion. The passion in the stands and atmosphere electric.

That was something to behold

MCC's new way of selling seats worked great. Presold all of level 4, meaning walk up was all good seats on level 1.
I doubt they hit their capacity for Standing room in the MCC but I think the fear of opening ticket sales up to Provisional members scared a few of them into turning up early.

 

[NoobPie]

So 1.044M FTA (including 779K metro) plus 315K on foxtel.....for a total of 1.359K.....would think that will comfortably be the highest rating game per year short of the same to meeting up in round 23 with a top 4 spot to play for or something



https://forums.mediaspy.org/t/thursday-25-april-2019/8897

49K watched the game on 7 mate in Brisbane compared to just 100K watching the roosters dragons match on 9HD....hmmmm

 

[Rabman]

Collingwood V Essendon ANZAC Day TV viewership:

FTA:

Melbourne: 483,000
Perth: 102,000
Adelaide: 99,000
Brisbane: 49,000
Sydney: 46,000

Regional: 266,000

Fox Footy: 315,000

Total: 1,359,000