News Crows guernseys/apparel discussion and news

[pjcrows]

Prefer the yellow trim but won't go to war over it.

 

[Samcro24]

Can't think of many clubs that have had it in the past either

I had to look it up, not paying attention, but it’s half the league like Peter said.

We’re late to the party.

 

[Tex Danger]

Because it's the first time that another sponsor has offered more for the spot. You're seeing it as a manufacturers logo, rather than a sponsor paying for advertising space. When you engage a manufacturer to produce an item of clothing, it's you that chooses what's on there. O'Neils put their branding on stuff they produce for themselves to advertise their own brand. When we're paying for the manufacture, we choose what goes on there and if Hungry Jacks pays more for the neck, then O'Neils are out of that spot. They obviously negotiated a lesser valued spot, but we have no obligation outside of agreed contract terms to allow them to place their branding on our clothing.

It seems like in the past that spot was basically reserved as part of the manufacturer sponsorship not an added fee up for sale

Only recently has someone looked at it as a way to sell prime real estate for the highest $, and it makes sense that $ would come from a different company to a guernsey manufacturer. Hungry jacks marketing budget would dwarf O’Niels for example.

Whoever did it 1st everyone is now following on (maybe even a change from AFL policy)

Did O’Niels deal Expire last year and get renewed? I’d say it’s likely this
transition across all clubs is happening when the last “old format” contract ends

 

[CrowToon]

Did like the lighter trim but I think its only a minor issue.

Otherwise congrats to the club on its latest fundraiser.

 

[WaynesWorld19]

It's footy. We don't need to splash our team names on everything. The guernsey design is the reference.

Clubs that feel the need to put their logo on their guernsey are like people that get custom number plates that have their car model in it. Yeah mate, I know it's an XR8. I can see that on the XR8 badge about 40cm to the right.

Oh, so you mean having the Crow on our away Guernsey this year was totally unnecessary ....



Where's all the logos dominating the Chicago Bulls kit ......seems the NBA is still proud of using their team identifiers



It appears to me, it's only the AFL prostituting Clubs branding with monstrous logos to sacrifice their Club identities .....it's just my POV

Look at the image size variance between the NFL logo dimensions and the AFL's .....please tell me what benefit does a whopping AFL logo on Guernsey's provide ??

 

[Tex Danger]

Oh, so you mean having the Crow on our away Guernsey this year was totally unnecessary ....

View attachment 2493260

Where's all the logos dominating the Chicago Bulls kit ......seems the NBA is still proud of using their team identifiers

View attachment 2493253

It appears to me, it's only the AFL prostituting Clubs branding with monstrous logos to sacrifice their Club identities .....it's just my POV

Look at the image size variance between the NFL logo dimensions and the AFL's .....please tell me what benefit does a whopping AFL logo on Guernsey's provide ??

View attachment 2493255

It’s not a bad point about why the afl
Logo needs to be so big but there’s no need to have a club logo there instead

The only change you’ll ever likely see there is the afl logo will go like the nfl one there, where our HJs logo now is allowing another bigger sponsor logo space there!

 

[StonesThrow]

I feel like the crows have a lame 30 year old (thinks they're much younger) running their marketing. Just the lamest content.

Slight changes to a guernsey to make money off dumb people. Woo hoo

 

[Peter Doherty]

I feel like the crows have a lame 30 year old (thinks they're much younger) running their marketing. Just the lamest content.

Slight changes to a guernsey to make money off dumb people. Woo hoo

What's your issue with it?

No one knew about this until less than 24 hours before it was released, doesn't seem an outlandish build up/announcement.

The announcement on the website and a couple of social media posts doesn't sound over the top.

 

[FR0GGY]

Less yellow is always good

 

[Samcro24]

Oh, so you mean having the Crow on our away Guernsey this year was totally unnecessary ....

View attachment 2493260

Where's all the logos dominating the Chicago Bulls kit ......seems the NBA is still proud of using their team identifiers

View attachment 2493253

It appears to me, it's only the AFL prostituting Clubs branding with monstrous logos to sacrifice their Club identities .....it's just my POV

Look at the image size variance between the NFL logo dimensions and the AFL's .....please tell me what benefit does a whopping AFL logo on Guernsey's provide ??

View attachment 2493255

Our clubs’ identities are tied directly to their colours and jumper patterns. Teams around the world usually keep the same colours, but their uniforms change all the time.

In the AFL, it’s different. We have hoops, stripes, sashes and chevrons, and those patterns define each club.

That’s why Collingwood make such a fuss over the prison bars. It’s not just another team in black and white, it’s also about the vertical stripes.

Take the Man U logo off their shirt and it’s just a red top. Can’t say the same for most afl clubs.

 

[adelaidecrows]

View attachment 2493093

This has a throwback look about it to the 2005 jumper. I personally prefer the gold neck trim but I always thought the gold cuff sleeves can go.

However, we need jumper sales so I understand that designers will make changes where they can. Obviously the hoops and basic design is sacrosanct. Its the one thing I think we can be proud of. We have never bastardized our design and rejigged it because of a self made identity crises. Even 2005 had the basis of our identity.

To me its utter criminal to throw out a premiership jumper.

 

[adelaidecrows]

Our clubs’ identities are tied directly to their colours and jumper patterns. Teams around the world usually keep the same colours, but their uniforms change all the time.

In the AFL, it’s different. We have hoops, stripes, sashes and chevrons, and those patterns define each club.

That’s why Collingwood make such a fuss over the prison bars. It’s not just another team in black and white, it’s also about the vertical stripes.

Take the Man U logo off their shirt and it’s just a red top. Can’t say the same for most afl clubs.

Being one of the oldest sports in the world, the one thing we have held onto well is traditions. But Soccer is its own worst enemy. They created a stupid salaries so they have to bastardise their image every year and change designs, merely keeping the same colour scheme to contribute to their massive wage bills.

 

[1970crow]

It seems like in the past that spot was basically reserved as part of the manufacturer sponsorship not an added fee up for sale

Only recently has someone looked at it as a way to sell prime real estate for the highest $, and it makes sense that $ would come from a different company to a guernsey manufacturer. Hungry jacks marketing budget would dwarf O’Niels for example.

Whoever did it 1st everyone is now following on (maybe even a change from AFL policy)

Did O’Niels deal Expire last year and get renewed? I’d say it’s likely this
transition across all clubs is happening when the last “old format” contract ends

Clubs valuing finite spots on clothing isn’t new. It’s likely that until recently the manufacturers were the highest bidder for the space. Whether the value is embedded in the Manufacturer’s price or paid separately is irrelevant. There’s no way that any club agrees to have the advertising placed on a product they design and pay to get manufactured without assigning a value to it.

Oh, so you mean having the Crow on our away Guernsey this year was totally unnecessary ....

View attachment 2493260

Where's all the logos dominating the Chicago Bulls kit ......seems the NBA is still proud of using their team identifiers

View attachment 2493253

It appears to me, it's only the AFL prostituting Clubs branding with monstrous logos to sacrifice their Club identities .....it's just my POV

Look at the image size variance between the NFL logo dimensions and the AFL's .....please tell me what benefit does a whopping AFL logo on Guernsey's provide ??

View attachment 2493255

That Bulls strip is just a white singlet, it’s not even their official colour, without The Bulls being there, you’d have NFI who’s uniform that is. Same with the Patriots. Our main guernsey is iconic and clearly ours. Once you start pissing around with away and themed round strips, you need more prominent club logo/identifier that you don’t need with your bedrock design.

It’s really not difficult to understand.

 

[Samcro24]

Clubs valuing finite spots on clothing isn’t new. It’s likely that until recently the manufacturers were the highest bidder for the space.

Started popping up in 2023 by the looks. Almost certainly some sort of policy change to by the AFL to allow it imo.

Otherwise we’d have had it years ago when BLK was our manufacturer.

 

[Crom1995]

Oh, so you mean having the Crow on our away Guernsey this year was totally unnecessary ....

View attachment 2493260

Where's all the logos dominating the Chicago Bulls kit ......seems the NBA is still proud of using their team identifiers

View attachment 2493253

It appears to me, it's only the AFL prostituting Clubs branding with monstrous logos to sacrifice their Club identities .....it's just my POV

Look at the image size variance between the NFL logo dimensions and the AFL's .....please tell me what benefit does a whopping AFL logo on Guernsey's provide ??

View attachment 2493255

Bro clearly hasn't seen soccer jerseys if he thinks we're prostituting ourselves. Unfortunaetly we'll never have the market of US sports so sponsors on guernseys will pay the bills. Fortunately we've been supported by Toyota for so long that feels like part of our identity.

 

[Peter Doherty]

Clubs valuing finite spots on clothing isn’t new. It’s likely that until recently the manufacturers were the highest bidder for the space. Whether the value is embedded in the Manufacturer’s price or paid separately is irrelevant. There’s no way that any club agrees to have the advertising placed on a product they design and pay to get manufactured without assigning a value to it.


That Bulls strip is just a white singlet, it’s not even their official colour, without The Bulls being there, you’d have NFI who’s uniform that is. Same with the Patriots. Our main guernsey is iconic and clearly ours. Once you start pissing around with away and themed round strips, you need more prominent club logo/identifier that you don’t need with your bedrock design.

It’s really not difficult to understand.

Traditionally the home teams wear white at home. So that white Bulls singlet is equivalent to our home jumper.

 

[Adecagodelphalaide]

Traditionally the home teams wear white at home. So that white Bulls singlet is equivalent to our home jumper.

Not really the case anymore since Nike took over the deal for the NBA jerseys from Adidas almost 10 years ago now. It's a real shame what they did, no longer much rhyme or reason as to which jerseys they wear when compared to the traditional home and away setup. On top of that, they release multiple new 'editions' every year so teams can end up looking vastly different from one year to the next and even from game-to-game.

 

[adelaidecrows]

Not really the case anymore since Nike took over the deal for the NBA jerseys from Adidas almost 10 years ago now. It's a real shame what they did, no longer much rhyme or reason as to which jerseys they wear when compared to the traditional home and away setup. On top of that, they release multiple new 'editions' every year so teams can end up looking vastly different from one year to the next and even from game-to-game.

They have to raise money to pay the stupid level salaries. Its why jumpers change so much.

 

[NTRabbit]

Unification.

Interestingly, while both kits match locations with their respective league/sponsors - AFL vs W, Hungry Jacks vs Telstra, Toyota vs Worksill, Thomas Farms on both shorts right leg, and AFL+O'Neill's vs W + Cotton On on the left leg, and the official merch badge on the left hip, the women's guernsey has an O'Neill's badge on the right collar bone, where the men (at least currently) have nothing

 

[1970crow]

View attachment 2496998View attachment 2497000

Unification.

Interestingly, while both kits match locations with their respective league/sponsors - AFL vs W, Hungry Jacks vs Telstra, Toyota vs Worksill, Thomas Farms on both shorts right leg, and AFL+O'Neill's vs W + Cotton On on the left leg, and the official merch badge on the left hip, the women's guernsey has an O'Neill's badge on the right collar bone, where the men (at least currently) have nothing

Isn’t it on the left hip on the men’s?

 

[SugarShane]

View attachment 2496998View attachment 2497000

Unification.

Interestingly, while both kits match locations with their respective league/sponsors - AFL vs W, Hungry Jacks vs Telstra, Toyota vs Worksill, Thomas Farms on both shorts right leg, and AFL+O'Neill's vs W + Cotton On on the left leg, and the official merch badge on the left hip, the women's guernsey has an O'Neill's badge on the right collar bone, where the men (at least currently) have nothing

Not sure why they bothered with different kits at the start tbh.

 

[brucetiki]

Not sure why they bothered with different kits at the start tbh.

Most clubs went for different kits in the beginning, I think to make their kits more distinguished from the men's kits.

The unified deal with Cotton On probably played a role too.

Collingwood's in the first couple of seasons looked similar to the prison bars

 

[Tex Danger]

View attachment 2496998View attachment 2497000

Unification.

Interestingly, while both kits match locations with their respective league/sponsors - AFL vs W, Hungry Jacks vs Telstra, Toyota vs Worksill, Thomas Farms on both shorts right leg, and AFL+O'Neill's vs W + Cotton On on the left leg, and the official merch badge on the left hip, the women's guernsey has an O'Neill's badge on the right collar bone, where the men (at least currently) have nothing

It’d be about exposure

Speaking to a Oneils rep he confirmed the deal was rejigged to allow us to sell the HJ space because we approached them and told them how much we could get (not something oneils could pay)

SANFL clubs ask the same but are told no way because without that prime position there’s not enough exposure to make the sponsorship worthwhile. But AFL the logo on the bottom is enough.

Logo on the shoulder for women’s probably same logic but an In Between outcome - club still sell prime real estate and supplier still gets a prime visible spot too

Id hope AFL don’t start allowing that to be another sponsor logo position too. This shows they could but it’s just be greedy. Women need all the revenue they can get to be viable so makes sense to create more sponsor opportunities even if they end up becoming a billboard (Like SANFL/local teams with massive logo across their stomach)

 

[Dirty Bird]

Most clubs went for different kits in the beginning, I think to make their kits more distinguished from the men's kits.

The unified deal with Cotton On probably played a role too.

Collingwood's in the first couple of seasons looked similar to the prison bars

Has freo reverted to the mens strip?
Last I checked 1 of the chevrons was pink

 

[brucetiki]

Has freo reverted to the mens strip?
Last I checked 1 of the chevrons was pink

They still have a pink chevron. Probably the only club to still have a distinct different between the AFL and AFLW guernseys now