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Play Nice 2024 AFL and State League Attendance
- Thread starter The_Wookie
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Thsts my understanding too.. The AFL will and needs to look beyond AFL to grow its commercial pie. Concerts being a big one but also growing the $$ generated inside the building but not necessarily on the field.
They've got a heap of big concerts at marvel post 24 and pre 25 season.
I often wonder what their cut is from a concert. Does anybody know how much it would be? I assume something like 30 percent?
Concerts at marvel would have revenue anywhere from $10 to 20 million each you'd think.
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Hard pass on that for Hawthorn.
There is. Food and alcohol contracts in place.
Not an issue given we have 24 rounds now. Less than two games per round on everage.
Still a thing, as Marvel/AFL has contracts with security and catering that will guarantee a minimum number of games/events and minimum attendance (for catering/bev revenue)
Marvel fixed costs are paid for by 45 AFL games a year, so that thery can offer the stadium for cheap for other events. Their cut, whatever it is, is nearly all profit.
Yes, Marvel is underwritten by a set number of AFL games with everything else a potential bonus.
In a competitive market they probably can undercut the opposition.
Melbourne's contract with the MCG is for 10 home games plus the 1 in Alice Springs. We won't be going anywhere.
- Thread starter
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- #3,439
- Thread starter
- Moderator
- #3,440
Over the course of the Home and away season, the AFLW was attended by 263,308 at an average of 2,660, using 21.63% of available capacity. this includes the 23,085 that attended the Mens finals double header at the MCG in Round 2.This figure is up 1.63% on average, and 11.8% on aggregate with 9 extra matches.
Top 20 matches
Thanks mostly to the MCG double header, the Dogs lead the home averages in this seasons AFLW.
The MCGs lone match leads all comers for average attendance in the 2024 AFLW season. For venues that hosted more than one match, it was the Lions at Brighton Homes Arena that lead the way in 2024.
Friday night remains the most popular timeslot with fans averaging 4,070 through the turnstiles (boosted by the Friday night doubleheadere). Tuesday and Thursday had the lowest average attendance.If you take away the midweek games, as the AFLPA requested for benchmarking, you get an average of 2,796, if you take out the Friday night MCG Finals doubleheader, you get 2,549.
And for the hell of it, heres AFLW clubs home averages by venue.
Top 20 matches
| Round | Date | Day | Time | Home | Away | Venue | Attendance | Capacity | Cap% |
| 2 | 6/9 | Friday | 1630 | Western Bulldogs | Port Adelaide | MCG | 23,085 | 100,024 | 23.08% |
| 5 | 29/9 | Sunday | 1505 | Brisbane | Adelaide | Brighton Homes Arena | 6,104 | 10,000 | 61.04% |
| 8 | 19/10 | Saturday | 1605 | West Coast | Fremantle | Sullivan Logistics Stadium | 6,047 | 10,000 | 60.47% |
| 4 | 22/9 | Sunday | 1505 | Sydney | GWS | Henson Park | 5,530 | 20,000 | 27.65% |
| 1 | 30/8 | Friday | 1845 | Sydney | Collingwood | North Sydney Oval | 5,489 | 10,000 | 54.89% |
| 1 | 31/8 | Saturday | 1915 | Port Adelaide | Adelaide | Alberton Oval | 5,194 | 8,000 | 64.93% |
| 9 | 26/10 | Saturday | 1845 | Essendon | Richmond | TIO Stadium | 4,407 | 12,215 | 36.08% |
| 8 | 20/10 | Sunday | 1505 | Essendon | North Melbourne | Windy Hill | 4,336 | 5,000 | 86.72% |
| 10 | 3/11 | Sunday | 1635 | Port Adelaide | GWS | Alberton Oval | 4,148 | 8,000 | 51.85% |
| 7 | 11/10 | Friday | 1915 | Western Bulldogs | Essendon | Whitten Oval | 4,011 | 5,000 | 80.22% |
| 1 | 31/8 | Saturday | 1845 | Geelong | Melbourne | GMBHA Stadium | 3,838 | 40,000 | 9.60% |
| 1 | 1/9 | Sunday | 1435 | Brisbane | North Melbourne | Brighton Homes Arena | 3,395 | 10,000 | 33.95% |
| 5 | 27/9 | Friday | 1405 | Essendon | Melbourne | Windy Hill | 3,325 | 5,000 | 66.50% |
| 9 | 25/9 | Friday | 1915 | Adelaide | North Melbourne | Norwood Oval | 3,275 | 9,700 | 33.76% |
| 2 | 7/9 | Saturday | 1305 | Collingwood | Hawthorn | Victoria Park | 3,258 | 8,000 | 40.73% |
| 7 | 12/10 | Saturday | 1605 | Brisbane | Gold Coast | Brighton Homes Arena | 3,142 | 10,000 | 31.42% |
| 3 | 15/9 | Sunday | 1235 | Adelaide | Hawthorn | Thomas Farms Oval | 3,142 | 7,000 | 44.89% |
| 6 | 6/10 | Sunday | 1505 | Sydney | Geelong | Henson Park | 3,127 | 20,000 | 15.64% |
| 9 | 27/10 | Sunday | 1605 | Brisbane | Sydney | Brighton Homes Arena | 3,117 | 10,000 | 31.17% |
| 7 | 13/10 | Sunday | 1505 | St Kilda | Melbourne | RSEA Park | 3,073 | 8,000 | 38.41% |
Thanks mostly to the MCG double header, the Dogs lead the home averages in this seasons AFLW.
The MCGs lone match leads all comers for average attendance in the 2024 AFLW season. For venues that hosted more than one match, it was the Lions at Brighton Homes Arena that lead the way in 2024.
Friday night remains the most popular timeslot with fans averaging 4,070 through the turnstiles (boosted by the Friday night doubleheadere). Tuesday and Thursday had the lowest average attendance.If you take away the midweek games, as the AFLPA requested for benchmarking, you get an average of 2,796, if you take out the Friday night MCG Finals doubleheader, you get 2,549.
And for the hell of it, heres AFLW clubs home averages by venue.
Interesting stuff. Noteworthy to me are the lowly home attendances of big establishment clubs, Collingwood, Carlton and Richmond. Their average home crowds are quite poor and perhaps reflect a bit of a lack of intent to promote their home games and drive crowds?
Essendon are pretty hopeless off field these days but they get credit for doing a terrific job promoting their home games by ‘filling the bill’. Their crowds might only be a bit higher but they do reflect a bit of an incremental lift from good promotion and making Windy Hill a destination for fans and AFLW.
Broadly, the women’s game off field is at crossroads. Invest in growing crowds, membership etc against grow participation and commitment by investing in professionalism and longer seasons and higher salaries and more assistant coaches to improve product.. Both buckets need focus and investment but the conundrum of what comes first and the right balance.
I sense the competition had a bit of a sideways type years.
mblack42
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- Feb 27, 2015
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Richmond to be fair are held back by Punt Road's capacity being 2000 odd. So they've actually done fairly well on that front. Expect to see an uptick in their crowds once the redevelopment is completed, assuming their form holds up.
Similar case with Hawthron once Dingley is finished.
But yes, Carlton and my Collingwood have been disappointing, both on field and in terms of crowds.
I'm interested to know if you take out that 1 mcg game, if attendances have gone backwards on average this year. It seems that way to the naked eye. They are obviously affected by the mid week matches drawing lower crowds this year too though.
The big mcg crowd is a trick they do with the nrl w too, it pumps up the crowd figure, but the majority wouldn't be there if there wasn't a men's match on later. I do think the standard of play is slightly better when they play in a stadium. The surface and wind being blocked helps a little bit. Maybe starting in men's round 20 or so and putting games before the men's might give the competition some momentum.
The big mcg crowd is a trick they do with the nrl w too, it pumps up the crowd figure, but the majority wouldn't be there if there wasn't a men's match on later. I do think the standard of play is slightly better when they play in a stadium. The surface and wind being blocked helps a little bit. Maybe starting in men's round 20 or so and putting games before the men's might give the competition some momentum.
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without the MCG game, its 240,223 at 2,451 per game
That said we havent removed doubled headers before either
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- Feb 13, 2011
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Trick implies that they put the games on at the MCG in order to inflate crowd numbers, which the AFL has never done.
Yeah so going by that it's the lowest attended season on average. The mid week games likely didn't help in this regard either.
I didn't intend that, I was saying the nrl w numbers are higher due to this. Really to get true measure of average attendances across sports, you'd probably need to extrapolate like for like across the same days of the week, in games at venues where there's only one event on. That would give you an idea on where all the women's leagues sit in attendance popularity.
Even if the afl were equal to the nrl and soccer W leagues, they'd still technically be behind as a comparison to their male alternative, percentage wise.
Teen Wolf
Brownlow Medallist
- Jul 5, 2011
- 10,643
- 11,339
- AFL Club
- North Melbourne
- Other Teams
- Afghanistan women's cricket team
Confirms best average for a completed H&A season since expanding beyond 10 teams, despite this year's ticket price increase. Obviously also the highest total H&A attendance in the competition's history.
To hit 2 million all-time attendees, this year's finals series would need to draw 55,371 people (got 51,455 last year).
Btw I just saw a trained journalist on Twitter quoting incorrect AFLW crowd figures from Wikipedia. So here are the actual H&A averages for each season...
2017: 6405
2018: 6293
2019: 5331
2020: 4537
2021: 1872
22S6: 1576
22S7: 2570
2023: 2605
2024: 2651
If you take out the AFLM MCG crowd from that Doggies game in September (~23K), was the average crowd still up on last season? Just trying to be honest and transparent around the crowd review.
The AFL app match report twice says there was a record Fremantle Oval AFLW crowd of 4,934.
Technically it’s the largest finals crowd there, but it’s not the largest crowd ever. It’s only 8th when including home and away crowds.
australianfootball.com
Technically it’s the largest finals crowd there, but it’s not the largest crowd ever. It’s only 8th when including home and away crowds.
Australian Football - Fremantle WFC Football Club - Biggest Crowd
First week of AFLW Finals crowds
www.austadiums.com
AFLW Crowds | Austadiums
List of AFLW crowd attendance figures, including stadium crowds, highest and lowest attendances accross current and previous AFLW seasons.
www.austadiums.com
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