Thoughts on the AFL looking to package specific markets and marquee timeslots individually whilst producing in house? If the AFL produced all 9 games, and sold the vision, would mean that smaller players like 10 would only have to produce pre/postgame from a studio/ from the ground. Wouldn't need to contract NEP etc.
Does that undermine the general concept though of a FTA station being the football network (I know Ten and Nine did share seemingly reasonably successfully in the past) which adds an intangible amount of goodwill for want of a better term onto the cost they are willing to pay?