Portfolio AFL Colour Rush - A Folio By Zoops

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Western Bulldogs
The Bulldogs' Colour Rush guernsey celebrates their early history and formative years on their way to VFL inception in 1925. Between 1898 and 1924, Footscray collected nine premierships, three of which came in a truly unique red guernsey featuring a red, white and blue sash. The 1898 guernsey profoundly influences the Bulldogs' Colour Rush design with the intent of proving that red guernseys can be successful in the Western Suburbs, even if recent history suggests otherwise. It wouldn't be a Bulldogs' design without the iconic hoops and they return, albeit in a slightly different structure, serving as diagonal stripes, mimicking the sash design of 1898. As a celebration of Footscray's history, the traditional FFC emblem takes its prime position across the heart. A testament to their history, the Bulldogs' Colour Rush guernsey is emblematic of their early successes and the reason why they find themselves as the team for the Western Suburbs today.​
 
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75 ~ 25
Celebrating Colourful Footy

With each of the 18 clubs' Colour Rush guernseys released I can say this folio was as enjoyable and if not, even more so than the Reverse Retro folio from 2022. Many of the designs released here are the culmination of years of concept development and a general progression of confidence in my own design ability. The Colour Rush concept is born out of the alteration to the footy aesthetic in 1975 which burst into a life of its own, a colourful life at that. Perhaps my favourite photo of this era of football is that of Phil Bakers' mark in the 1978 VFL Grand Final which is featured above.

In short, this was a lot of fun. Thanks all.​
 

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West Coast
There was only one Eagles' colourway that would receive the Colour Rush treatment. West Coast's Colour Rush design is a blend of their formative years, flirtation with innovation and a nod to a history that never existed. The original eagle and Dynamo text is reimagined in the ochre-to-gold gradient seen on the infamous 2000 away guernsey. The repeated text forms a sash design inspired by that of the WA state side and Eagles 2007 Heritage Round design. Added to this is the retro eagle in place of the WA map and in true Western Australian football fashion, the player's number is featured on the front of the guernsey too. To round out this ode to the Eagles unique gallery features a map of Western Australia with the original ochre eagle emblem placed along the coast, mirroring the iconography of the original ochre guernsey. West Coast fans' love affair with a once maligned design is unique in its own right and in celebration of that comes the Eagles Colour Rush design, a tribute to the unique.​
"No babe, the jumper stays on in the bedroom"
 

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