- Joined
- Jan 12, 2008
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- 8,998
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- Brisbane
- AFL Club
- Brisbane Lions

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- Chelsea, Fiorentina, Aus. Cricket
Do you guys remember Ansett?
When Ansett was first formed, they placed customer service first. Reg Ansett knew that this was the way to conduct an airline.
Over time though, the airline got into the hands of business-school types who were more interested in making a profit than silly trivialities like ensuring that customers were happy. What happened? Funnily enough, they're now defunct.
The same thing has happened to Cricket Australia. Whatever the flaws of past administrations, they were at least reasonably successful at keeping the Australian cricket team on top of the world. Now however, we have a CEO who is one of those 'business-school' types. Unsurprisingly, the people under him are more interested in maximising profits (like the rise in domestic T20's) than ensuring that our team performs with a modicum of competitiveness, at the very least. This will probably have a deleterious effect on longer-term profits, as people stop attending Test matches and focus on other sports, amongst other things. As such, unless comprehensive changes are made (like dismissing the obvious culprits first before going through the organisation), cricket in Australia, whilst not becoming defunct, will fade in significance. Do we really want that?
As fans, what can we do? Set up an online petition to expel Sutherland, Hilditch, Nielsen and co and replace them with favoured personnel, like Liverpool supporters are doing to Roy Hodgson? Does anyone have any ideas?
When Ansett was first formed, they placed customer service first. Reg Ansett knew that this was the way to conduct an airline.
Over time though, the airline got into the hands of business-school types who were more interested in making a profit than silly trivialities like ensuring that customers were happy. What happened? Funnily enough, they're now defunct.
The same thing has happened to Cricket Australia. Whatever the flaws of past administrations, they were at least reasonably successful at keeping the Australian cricket team on top of the world. Now however, we have a CEO who is one of those 'business-school' types. Unsurprisingly, the people under him are more interested in maximising profits (like the rise in domestic T20's) than ensuring that our team performs with a modicum of competitiveness, at the very least. This will probably have a deleterious effect on longer-term profits, as people stop attending Test matches and focus on other sports, amongst other things. As such, unless comprehensive changes are made (like dismissing the obvious culprits first before going through the organisation), cricket in Australia, whilst not becoming defunct, will fade in significance. Do we really want that?
As fans, what can we do? Set up an online petition to expel Sutherland, Hilditch, Nielsen and co and replace them with favoured personnel, like Liverpool supporters are doing to Roy Hodgson? Does anyone have any ideas?


