How Long Can We Stay with Holden?

[jackcass]

YOU think you had it tough!

We lived for three months in a rolled up newspaper in a septic tank!

We used to get up in the morning, half an hour before we went to bed....

 

[unplugged]

Is it the Australia Post Centre yet?

 

[TimothyJ23]

Is it the Australia Post Centre yet?

Watch all the old ladies queue up at the door with their bills and chequebooks in hand

 

[unplugged]

Watch all the old ladies queue up at the door with their bills and chequebooks in hand

I guess it's no different than having those stay at home mums show up to buy their Lexus'

 

[76woodenspooners]

My favourite Holden was the VL Calais. Awesome car.

This was posted on 31st December, the day the Chinese Government notified the WHO about an emerging virus causing flu-like symptoms with higher than usual transmisivity and lethality ...

... ah, they were simpler times

 

[TheGreatSwan]

Does anyone know what's happening with the replacement naming rights of the 'Holden Centre'?

Can anyone shed some light on the contractual obligations with a company that has become defunct?

 

[jmac70]

Does anyone know what's happening with the replacement naming rights of the 'Holden Centre'?

Can anyone shed some light on the contractual obligations with a company that has become defunct?

Probably can’t be bothered taking the sign down.

 

[The Royal Sampler]

Will soon be renamed the Daicos Centre.

 

[76woodenspooners]

Does anyone know what's happening with the replacement naming rights of the 'Holden Centre'?

Can anyone shed some light on the contractual obligations with a company that has become defunct?

The contract expired at the end of 2020.

I’m guessing the club elected to retain the “Holden” name until a replacement is found. IMO it makes good sense as it retains its association with a strong iconic car brand - potentially helps attract a replacement car brand who have ambitions of becoming iconic (NIO, BYD, Cupra, etc, etc)

I’m guessing that they’re still looking, IIRC the deal is worth around $3m pa.

You’re interested in buying the naming rights?

 

[76woodenspooners]

Does anyone know what's happening with the replacement naming rights of the 'Holden Centre'?

Can anyone shed some light on the contractual obligations with a company that has become defunct?

ps. There’s also the possibility that they’ve put this on hold until the redevelopment is complete / nearing completion. There’s unlikely to be great value in having naming rights to a building site.

 

[MyManLynch]

The Gatto Construction Consultants Centre

 

[Pie eyed]

We used to get up in the morning, half an hour before we went to bed....

You were lucky!

 

[Sea fog]

Why cannot we get sponsors anymore?

 

[76woodenspooners]

Why cannot we get sponsors anymore?

I’m guessing …

- The Victorian sporting sponsorship landscape has always been very competitive. All the more so these days with the A-League teams, Storm, Vixens, etc

- These days a lot of advertising dollars are going into Facebook, other social media, or Google. Brands like Tesla sell product faster than they can make it, so they don’t really need to advertise at all. It’s curious to note that Ford seem to be blasting every podcast / YouTube / social media channel they can find to promote the new F150 Lightning.

- So much of the economy has gone online and many of those companies don’t use traditional sponsorships to promote their brand (gambling being an exception)

- Tobacco used to be a huge source of sponsorships but that’s now illegal.

- Covid

- Building works happening at the facility.

What’ll be interesting will be to see if we have a replacement to CGU lined up yet. IIRC their deal finishes up now.

 

[jmac70]

I’m guessing …

- The Victorian sporting sponsorship landscape has always been very competitive. All the more so these days with the A-League teams, Storm, Vixens, etc

- These days a lot of advertising dollars are going into Facebook, other social media, or Google. Brands like Tesla sell product faster than they can make it, so they don’t really need to advertise at all. It’s curious to note that Ford seem to be blasting every podcast / YouTube / social media channel they can find to promote the new F150 Lightning.

- So much of the economy has gone online and many of those companies don’t use traditional sponsorships to promote their brand (gambling being an exception)

- Tobacco used to be a huge source of sponsorships but that’s now illegal.

- Covid

- Building works happening at the facility.

What’ll be interesting will be to see if we have a replacement to CGU lined up yet. IIRC their deal finishes up now.

Correct 76. CGU are walking away.
That’s a big sponsorship deal to fill.
Can’t say I’m confident we will see a good outcome.
Maybe time to go back to Hard Yakka or Mini Skips.

 

[Apples]

IMO it makes good sense as it retains its association with a strong iconic car brand - potentially helps attract a replacement car brand who have ambitions of becoming iconic (NIO, BYD, Cupra, etc, etc)

What are NIO, BYD and Cupra? never heard of them.

 

[Gungadin]

I’m sure the club could nudge some extra coin from Nike for the naming rights. After all the complex is nestled amongst the sporting precinct.

 

[lethalburns]

What are the chances Tesla signs on with Collingwood? Bring electric to the people baby

 

[frizzle]

Correct 76. CGU are walking away.
That’s a big sponsorship deal to fill.
Can’t say I’m confident we will see a good outcome.
Maybe time to go back to Hard Yakka or Mini Skips.

Spicers Paper perhaps?

 

[76woodenspooners]

What are NIO, BYD and Cupra? never heard of them.

Car brands.

NIO and BYD are electric car brands from China.

BYD is a bit like Toyota: a functional value brand. They are one of the biggest electric car makers in the world today. They’re not going to launch in Australia for a year or two.

NIO is more like Mazda: they invest more in good design and style. Again, they’re about a year or two away, maybe a little behind BYD.

Both are little known now, but will probably will be as big as Toyota and Mazda in 10 years. I was in Shenzhen in 2018 and nearly every car there was electric, every bike was electric, and most buses were electric. It was friggen’ awesome because even at the height of peak hour there was zero traffic noise. A future to look forward to! (Although that’s a long time away in this country).

Cupra is the premium, sporting brand of Seat, the Spanish car company and part of the Volkswagen Auto Group. Those cars have an internal combustion engine. They’re in the process of launching in Australia around now. Probably too niche to justify sponsoring a footy team base, but I just cite it as an example of a brand that would be interested in raising their profile.

never heard of them.

Exactly the reason a brand would want to sponsor our footy home base!

Port Adelaide is sponsored by MG, one of the first Chinese car companies to come to Australia (a Chinese company bought the defunct English marque. Apart from the brand the car has nothing to do with the English company). There’ll be more to come.

 

[76woodenspooners]

I’m sure the club could nudge some extra coin from Nike for the naming rights. After all the complex is nestled amongst the sporting precinct.

Good callout

Maybe that’s what’s already happened, but is yet to be announced?

The Daicos family were a walking billboard for Nike a few weeks ago. Even dad was pictured in a new pair of Nike’s.

 

[76woodenspooners]

What are the chances Tesla signs on with Collingwood? Bring electric to the people baby

Zero I would have thought. What’s in it for them?

Tesla can’t make the factories fast enough to make the cars fast enough to meet current global demand. Cybertruck has just ticked over 1,000,000 orders and they haven’t even started deliveries yet.

They already get more free exposure than the traditional brands pay big money for. They essentially spend no money on advertising or sponsorship anywhere around the world.

 

[Seedsfan]

Car brands.

NIO and BYD are electric car brands from China.

BYD is a bit like Toyota: a functional value brand. They are one of the biggest electric car makers in the world today. They’re not going to launch in Australia for a year or two.

NIO is more like Mazda: they invest more in good design and style. Again, they’re about a year or two away, maybe a little behind BYD.

Both are little known now, but will probably will be as big as Toyota and Mazda in 10 years. I was in Shenzhen in 2018 and nearly every car there was electric, every bike was electric, and most buses were electric. It was friggen’ awesome because even at the height of peak hour there was zero traffic noise. A future to look forward to! (Although that’s a long time away in this country).

Cupra is the premium, sporting brand of Seat, the Spanish car company and part of the Volkswagen Auto Group. Those cars have an internal combustion engine. They’re in the process of launching in Australia around now. Probably too niche to justify sponsoring a footy team base, but I just cite it as an example of a brand that would be interested in raising their profile.



Exactly the reason a brand would want to sponsor our footy home base!

Port Adelaide is sponsored by MG, one of the first Chinese car companies to come to Australia (a Chinese company bought the defunct English marque. Apart from the brand the car has nothing to do with the English company). There’ll be more to come.

Would give the Chinese brands or anything associated with their government a miss

 

[76woodenspooners]

Would give the Chinese brands or anything associated with their government a miss

I don’t think that’ll stop them from becoming enormously successful.

Back in the 70’s, “Japcrap” was the overwhelming perception of Japanese cars. Post war animosity was still huge “My farther didn’t fight in a war so I could drive around in a Japanese car …”. And yet here we are today, Japan have been a hugely successful global manufacturer of cars.

I don’t think the “Made in China” brand is the hurdle that Japan faced in the 70’s. Yeah, there are the government and human rights issues, but what premium are people prepared to pay to buy goods not made in China?

One area where China today is different to Japan in the 70’s: Japanese cars were reliable, they were high quality for the price. Chinese quality tends to be all over the place. The best quality comes out of China and the worst quality comes out of China.

Funny story about Japan in the 70’s: An American company started buying transistors from a Japanese company. The contract specified an acceptable failure rate of 2 parts per thousand (which was considered very high quality at the time). When the Americans started receiving transistors they were delivered in beautiful partitioned boxes with 1000 transistors in each box. And when the Americans tested them, they found a failure rate of exactly 2 in every box. And they also found that the two failures were in the same partitioned area of the box every time. When the Americans asked the Japanese what they were doing, the Japanese answered “you wanted a failure rate of 2 per thousand, we’re giving you your 2 failures for every thousand?”

 

[Seedsfan]

I don’t think that’ll stop them from becoming enormously successful.

Back in the 70’s, “Japcrap” was the overwhelming perception of Japanese cars. Post war animosity was still huge “My farther didn’t fight in a war so I could drive around in a Japanese car …”. And yet here we are today, Japan have been a hugely successful global manufacturer of cars.

I don’t think the “Made in China” brand is the hurdle that Japan faced in the 70’s. Yeah, there are the government and human rights issues, but what premium are people prepared to pay to buy goods not made in China?

One area where China today is different to Japan in the 70’s: Japanese cars were reliable, they were high quality for the price. Chinese quality tends to be all over the place. The best quality comes out of China and the worst quality comes out of China.

Funny story about Japan in the 70’s: An American company started buying transistors from a Japanese company. The contract specified an acceptable failure rate of 2 parts per thousand (which was considered very high quality at the time). When the Americans started receiving transistors they were delivered in beautiful partitioned boxes with 1000 transistor in each box. And when the Americans tested them, they found a failure rate of exactly 2 in every box. And they also found that the two failures were in the same partitioned area of the box every time. When the Americans asked the Japanese what they were doing, the Japanese answered “you wanted a failure rate of 2 per thousand, we’re giving you your 2 failures for every thousand?”

I have nothing against China outside of their government. I don’t for one second think if a product is Chinese made that it is inferior.