News New Melbourne Logo

[The Cheesecake]

Confirmed!

http://www.afl.com.au/news/2015-11-...s-and-a-new-logo-demons-launch-unique-rebrand

_________________

If not the right place yada yada feel free to move blah blah.

Anyway, saw a bloke over on Reddit who reckons Melbourne might have filed a new trademark on June 16.
Here's the screengrab before it got lost in the internet wasteland


And here's a shot of the actual new (?) logo. Notice that it's a bit more 'modern' than the current monogram.

IMO this would be much nicer than the current shield. Much classier.

 

[exe ex machina]

Trying hard to be Carlton

 

[NM_Mitchell]

Who would want to be Carlton?

This seems a little more like a secondary logo than a main.

 

[Dylan8]

Trying hard to be Carlton

Terrible comment

Good. Much better than their current mess which is a total Homer, and the monogram perpetuates their image as an old, storied traditional club, which I think is what they've been going for.

Personally I prefer the current untouched monogram, this is sort of like when Carlton changed their monogram in the early 2000s and made it smoother - it took out character.

 

[Klim]

Updating their current monogram it looks like. Although I like the older one better.

 

[Mr Eagle]

Link: http://pericles.ipaustralia.gov.au/atmoss/falcon_details.show_tm_details?p_tm_number=1700515

The bottom of the F annoys me.

Now that I've pointed it out, I hope it bugs you all too

 

[Jack Stevens]

They've been running with just the monogram pretty much all year, and last year too IIRC.

Monogram on square is a bit boring, though. Would have liked them to put it a simplified shield.

 

[Noctorniquet]

This seems to be in in line with their strategy from earlier this year/last year? of having a "New York Yankee" type presence in their marketing and uniforms. Going the Monogram route would be a start. I like it, but also prefer the current monogram they use. Interesting to see if any Jumper changes are in teh works

 

[The Cheesecake]

The way the middle, er, bar of the F merges into the C is a bit annoying. Plus they got rid of the flourishes! Booo.

 

[Dylan8]

This seems to be in in line with their strategy from earlier this year/last year? of having a "New York Yankee" type presence in their marketing and uniforms. Going the Monogram route would be a start. I like it, but also prefer the current monogram they use. Interesting to see if any Jumper changes are in teh works

I think removing the logo from the jumper and simplifying it to just the plain red yoke on navy was their only move. Classic and uncluttered.

 

[Noctorniquet]

Agree, apart from going to a very dark blue jumper with the monogram similar to their indigenous and training jumpers, this year has been as good as they have gotten for a few years.

 

[Matele]

Link: http://pericles.ipaustralia.gov.au/atmoss/falcon_details.show_tm_details?p_tm_number=1700515

The bottom of the F annoys me.

Now that I've pointed it out, I hope it bugs you all too

I hate you

 

[Dylan8]

Link: http://pericles.ipaustralia.gov.au/atmoss/falcon_details.show_tm_details?p_tm_number=1700515

The bottom of the F annoys me.

Now that I've pointed it out, I hope it bugs you all too

I like it. Intentionally or not it mirrors the guernsey yoke.

 

[NM_Mitchell]

Link: http://pericles.ipaustralia.gov.au/atmoss/falcon_details.show_tm_details?p_tm_number=1700515

The bottom of the F annoys me.

Now that I've pointed it out, I hope it bugs you all too

Looks a bit like a cartoon demons tail with the arrow on the end.
I'm just going to pretend that's what they were going for.

 

[fumbler]

Most logos are heading into this uncluttered era.

Looks good, could of been better.

 

[Norm Landrover]

A new logo again?! They need to get it right. On the bright side, it will bring in revenue.

 

[Mr Eagle]

Looks good, could of been better.

Could have.

 

[Fizzler]

The bottom of the F annoys me.

People like you are the reason why we can't have nice things.

 

[fumbler]

Could have.

Exactly.

 

[Mr Eagle]

People like you are the reason why we can't have nice things.

 

[SgtSchulz]

I yearn for the day we ditch the fist and adopt a monogram.

 

[Timewaster]

I yearn for the day we ditch the fist and adopt a monogram.

Fisting sums Port up so well though...
#ditchthefist

 

[Hank93]

I like it. Intentionally or not it mirrors the guernsey yoke.

That has to be it.

Big advocate of the monogram for Melbourne, all of their apparel has been uber classy this year.

Not sure this is an improvemenT on the old monogram.

 

[RoyalBlue]

Getting rid of one of the last vestiges of the Cameron Schwab era - the designed by committee logo.

 

[Mr Eagle]

It's very likely this is only a secondary logo.