sr36
Hall of Famer
I can’t see any grounds for that sort of optimism. Traditional media are broke, understaffed and demoralised; content is getting less researched, validated and truthful every day; readers are deserting them in droves; they’re going out of business thanks to the dedicated pursuit of bad strategies; and media owners are too stupid to change course.
I'm looking at it from the consumer end. We're gradually becoming more cynical and savvy. It'll take a while for the majority of us to become experts at recognising shite because many are ingrained with the notion we grew up with of a trustworthy media (it never was that trustworthy though). It's like when snake oil salesman descended on small towns in the middle of nowhere. They were successful at first because no one was used to the bullshit, but after a while everybody could recognised them from a mile off. Once this occurs, the whole media battlefield will change.