I think it's worth mentioning (because it continually gets forgotten for some reason), that awarding premiership medals to only players who participated in the Grand Final was a marketing invention created by channel 7.
Before 1977, clubs and sponsors often minted their own premiership medals for the entire playing list (sometimes even staff). There was no consistent, league-issued medal system until the VFL partnered with Channel 7 in 1977. That’s when the league formalised the idea of awarding medals only to the players who took the field on Grand Final day.. because it looked better for TV, simple as that. The spectacle was more important than the nuance of contributions.
Prior to that, it was up to the clubs, and guess what? A lot of them did spread the medals more widely. They recognised that footy’s a squad game, and it’s not always the 22 on the day that get you there. That’s why this isn’t some radical new concept; it’s actually going back to a time when footy was more local, more club-driven, and dare I say, more loyal to the whole playing group.
People love to talk about the “elusive” premiership medal, but let’s not kid ourselves that this system is sacred or even all that old. It was a marketing decision to boost a TV product. And while I get the idea of rewarding the players on the day (the best on the big stage), the modern game has 45-man lists, rotations, and injuries that force guys who’ve given their all to sit out. Think about guys like Bob Murphy, and Prestgiacomo, massive contributors who had just as much right to call themselves premiership players as the bloke who barely touched it in the Grand Final.
As for “where do you draw the line?” Well, other sports manage it just fine. The World Cup, for example, gives medals to all squad members, and it doesn’t diminish the prestige of the tournament one bit. A compromise might be to stamp or engrave “Grand Final player” vs. “squad member” on the medals. That way, you preserve the distinction without forgetting the contributions that got you there.
At the end of the day, no system is perfect. But let’s at least acknowledge that the current AFL approach is a TV-era holdover and not some deep cultural 150 year tradition that can’t be questioned.
It is now a deep cultural tradition though. Being the players to go up on the Dias to accept it is their moment now regardless of how it started.
As for the whole post, it is hilarious that you started with a premise (everyone gets a medal at the World Cup) only to end up with the same distinction as we have now (well, the grand final winning players could get something different!).




