Society/Culture "Sensitive Events" - Google tells advertisers they will mess with stuff...

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On 9 February 2024, Google will introduce a new Sensitive events policy into the AdSense programme policies and AdMob programme policies. As per the Google Ad Manager Partner Guidelines, these policies are applicable to Google Ad Manager Partners when displaying Google Ads on your sites or apps in the open auction.

A 'sensitive event' is an unforeseen event or development that creates significant risk to Google's ability to provide high-quality, relevant information and ground truth, and reduce insensitive or exploitative content in prominent and monetised features. During a sensitive event, we may take a variety of actions to address these risks.

This message is a notification to inform you about an update to our policies. No action is needed from you at this time.

Get ready for the conspiracy theories!
 
Get ready for the conspiracy theories!
That's just what THEY want you to think!

Miss Piggy Frown GIF by Muppet Wiki
 

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Examples
of what we prohibit (non-exhaustive):

• Products or services that exploit, dismiss, or condone the Sensitive Event, including price gouging or artificially inflating prices that prohibits/restricts access to vital supplies; sale of products or services which may be insufficient for the demand during a sensitive event

• Using keywords related to a sensitive event to attempt to drive additional traffic

• Claims that victims of a sensitive event were responsible for their own tragedy or similar instances of victim blaming; claims that victims of a sensitive event are not deserving of remedy or support; claims that victims from certain countries were responsible or deserving of a global public health crisis
 

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