Rather read Paul Kennedy's new bookI guess people who didn't follow it at the time, more recent fans, book fans who don't follow footy. (The latter I think being the really interesting demographic in this case because the book is showing the potential to break out of the sporting books niche. Lots of chat on bookclub sites along the lines of "I don't follow sport, so I wouldn't normally read a sporting memoir but I really enjoyed this book" etc.)