The whole "it's just poor governance" approach is frustrating.
Talking about governance as a separate issue to drug cheating is a little underhanded.
The Essendon version seems to be that they didn't cheat and that any drug taking was accidental. It was just a case of hiring some dude and letting him run riot with some inadvertent results.
To me, the consent forms show a level of awareness and care (dare I say governance) about rules and legalities. The problem was that nobody, well aside from doc Reid, questioned the risks of having a drug program in the first place. The doctor shopping that B&m reported shows that Essendon are willing to take great measures to exploit a loophole in rules that a poorly governed group wouldn't even be aware of.
Governance and injecting of banned substances are two sides of the same coin here. To treat them as isolated, unrelated issues is ridiculous. However, this is the afl and ridiculous is the new normal.
The response I anticipate from Essendon fans here is "well why is it a charge of disrepute instead of medical negligence and/or doping code violations?" And to this I don't really have an answer. My guess is that the disrepute rule means they can hand down any punishment they like without having to involve any additional groups (eg police, work safe, medical board for medical negligence; and they can't charge for doping violations on an interim report.)
If the record keeping is so poor or has been deliberately tampered with that total proof cannot be established, this would cover it.