Where did you get this stats from? I shop at Broadmeadows Shopping centre once a month and I can tell you that I would be lucky to see a fraction of 42%.
I see more in Coburg the suburb next to where live.
http://www.heraldsun.com.au/news/vi...r/news-story/fdc697eec70a6815721c6d338121bfbe
Only 2011 stats so the number is probably far higher now