RCAB
Norm Smith Medallist
- Jul 25, 2024
- 5,898
- 8,963
- AFL Club
- Hawthorn
I've always thought AFL awards were stupid. Not just flawed... fundamentally broken.
Start with the Brownlow Medal. The award that's supposedly for the "best and fairest"... yet somehow some of the greatest players ever never won it. Leigh Matthews, Wayne Carey, Gary Ablett Sr, Jason Dunstall, Luke Hodge. You’re telling me that none of those blokes were ever the “best” player in a season? Pull the other one.
And don’t get me started on the voting system. A 3-2-1 system decided by umpires who already have the hardest job in footy and aren’t even watching off-ball movement. So you get a midfielder who racks up 28 handballs in a loss getting 3 votes while someone else kicks 10 goals in a win gets the same 3 votes, and sometimes 1 vote. Or none. And all of it void if a player gets suspended, even if they played like an actual god for the rest of the year.
Then there’s the All-Australian team, which (like the Brownlow) only covers the home-and-away season. Just let that sink in.
The entire finals series (the actual reason we play the season) counts for nothing in these awards. 100% of the weighting goes to the lesser part of the competition.
Example? Let’s go back to 1991. Hawthorn not only won the flag, they belted top of the ladder West Coast (162% season) in the grand final, and also beat them convincingly in a QF in Perth.
And this wasn't just a fluke for Hawthorn that year, they'd made seven of the last eight grand finals. And yet... not one Hawthorn player made the All-Australian team that year. Meanwhile, some clubs that didn’t even make a dint in the finals had four guys in the side. I mean… what?
Let’s go broader. The voting is done by a tiny little cabal of people. No wisdom of the crowd or representation of the wider AFL community. Just a select few whose biases and blind spots dictate everything.
Only award that regularly gets it right is the Leigh Matthews Trophy, voted by the players. Still not perfect, but at least it uses mass input. Same goes for most other sports. Basketball, soccer, NFL, journalists and coaches who actually watch games do the voting. But here, because the media’s cooked and the AFL’s paranoid about narrative manipulation, we just let it be decided by… umpires and selectors? Okay then.
And let’s end on this irony. The only AFL tradition that actually reflects how much we value the grand final, is the Premiership Medal. But it only gets handed out to the players who participate on grand final day.
Think about that...
AFL doesn’t let the Brownlow count finals. It doesn’t let the All-Australian selectors consider finals. But we only give the most coveted medals for one game, the last one, a tradition started by Channel 7 around 1977?
So the logic is what? The rest of the season (including qualifying finals, semi finals, prelims) mean less than the last Saturday in September? But the awards we actually base the season around ignore that final month entirely?
Is it no wonder none of these medals feel like they really encapsulate greatness?
Tldr of my rant:
Bottom line: AFL awards don’t actually measure greatness, they’re built on inconsistent or outdated logic.
Start with the Brownlow Medal. The award that's supposedly for the "best and fairest"... yet somehow some of the greatest players ever never won it. Leigh Matthews, Wayne Carey, Gary Ablett Sr, Jason Dunstall, Luke Hodge. You’re telling me that none of those blokes were ever the “best” player in a season? Pull the other one.
And don’t get me started on the voting system. A 3-2-1 system decided by umpires who already have the hardest job in footy and aren’t even watching off-ball movement. So you get a midfielder who racks up 28 handballs in a loss getting 3 votes while someone else kicks 10 goals in a win gets the same 3 votes, and sometimes 1 vote. Or none. And all of it void if a player gets suspended, even if they played like an actual god for the rest of the year.
Then there’s the All-Australian team, which (like the Brownlow) only covers the home-and-away season. Just let that sink in.
The entire finals series (the actual reason we play the season) counts for nothing in these awards. 100% of the weighting goes to the lesser part of the competition.
Example? Let’s go back to 1991. Hawthorn not only won the flag, they belted top of the ladder West Coast (162% season) in the grand final, and also beat them convincingly in a QF in Perth.
And this wasn't just a fluke for Hawthorn that year, they'd made seven of the last eight grand finals. And yet... not one Hawthorn player made the All-Australian team that year. Meanwhile, some clubs that didn’t even make a dint in the finals had four guys in the side. I mean… what?
Let’s go broader. The voting is done by a tiny little cabal of people. No wisdom of the crowd or representation of the wider AFL community. Just a select few whose biases and blind spots dictate everything.
Only award that regularly gets it right is the Leigh Matthews Trophy, voted by the players. Still not perfect, but at least it uses mass input. Same goes for most other sports. Basketball, soccer, NFL, journalists and coaches who actually watch games do the voting. But here, because the media’s cooked and the AFL’s paranoid about narrative manipulation, we just let it be decided by… umpires and selectors? Okay then.
And let’s end on this irony. The only AFL tradition that actually reflects how much we value the grand final, is the Premiership Medal. But it only gets handed out to the players who participate on grand final day.
Think about that...
AFL doesn’t let the Brownlow count finals. It doesn’t let the All-Australian selectors consider finals. But we only give the most coveted medals for one game, the last one, a tradition started by Channel 7 around 1977?
So the logic is what? The rest of the season (including qualifying finals, semi finals, prelims) mean less than the last Saturday in September? But the awards we actually base the season around ignore that final month entirely?

Is it no wonder none of these medals feel like they really encapsulate greatness?
Tldr of my rant:
- AFL awards aren’t just flawed, they’re broken.
- Brownlow Medal: decided by umpires with a dodgy 3-2-1 system, ignores finals, and disqualifies suspended players → many all-time greats never won it.
- All-Australian team: also ignores finals, leading to absurd snubs (e.g. 1991 Hawthorn flag side with no representatives).
- Voting is controlled by a tiny group, not fans, players, or broader experts.
- Leigh Matthews Trophy (players’ vote) is the only award that consistently makes sense.
- Big irony: the Premiership Medal is the only award tied to the grand final (the most important part of the season), yet all these "respected" awards completely disregard finals.
Bottom line: AFL awards don’t actually measure greatness, they’re built on inconsistent or outdated logic.



