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I did initially think that as well with the Optus stadium connection and all, but end of the day the stadium would give Optus enough penetration into the Western Australian market. This was probably the most cost effective way to get in to the SA market during the AFL season.
Yeah, could’ve been like what you see in English Football where a company will have both the stadium naming rights and the shirt sponsor as well (eg Emirates & Arsenal, Etihad & City)
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