Nah its sponsorships hence why they dont want gold coast taking the limelight. Kochie was smart to include the government to help make an event out of this game and encourage business to the state but the fact remains that this whole exercise is pointless if they dont make sponsorship $.
This is a good idea that has turned into a PR debacle for the PAFC so far, and it's the club's own fault (and largely Kochie's fault). Sure, the media and their supporters have happily failed to understand what's going on, but the club has totally failed to control the message. Instead of managing expectations, they have talked it up to the point where it is pretty much guaranteed to be an over-promise and under-deliver situation.
Port comes up with the idea of playing a game in China. Good for them. AFL is on board with that, not a very costly exercise really, can't hurt to promote the game overseas, why not. Gold Coast Suns are up for it, and why not. Tourism Australia gets on board, and so they should. So all up it turns into a pretty good promotional vehicle for Australia in China. So far, so good.
Then it all starts going pear-shaped, from a PR point of view anyway, and as I said, that is all or mostly Port's fault.
- Kochie just keeps on talking it up. Biggest market in the world, billions of potential members and TV viewers, yada yada. All obvious hype and BS, and little by little he's getting called out on it. Embarrassing. Wouldn't be if he had kept his trap shut / managed the message better.
- There is no money for the club. Some in the media (and some of their supporters) keep talking about the "China millions" as though that's money coming to the club. A while back one supporter talked about how the "China money" could be used to pay out Hinkley if they fired him. Even recently I believe there was a media report (Rucci?) that referred to the $3 million that the club had "pocketed". All totally false.
- The game threatens to derail Port's season - both in the distraction beforehand, and the physical impact of the travel etc. Gives the distinct impression that Port have been distracted from winning football games / premierships.
- "Port has paid the Suns for their home game". Clear BS. Port have contributed nothing - not that there's anything wrong with that, but talking obvious lies about what "Port paid" is not a good look.
- The debacle of the "home jumper" was Kochie at his worst.
And so on. As I said, an OK project that has been ruined, in a PR sense, by the club (mostly Kochie's) hype, BS and failure to manage the message.



