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2017 Non Crows AFL Discussion Thread

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Nah its sponsorships hence why they dont want gold coast taking the limelight. Kochie was smart to include the government to help make an event out of this game and encourage business to the state but the fact remains that this whole exercise is pointless if they dont make sponsorship $.

This is a good idea that has turned into a PR debacle for the PAFC so far, and it's the club's own fault (and largely Kochie's fault). Sure, the media and their supporters have happily failed to understand what's going on, but the club has totally failed to control the message. Instead of managing expectations, they have talked it up to the point where it is pretty much guaranteed to be an over-promise and under-deliver situation.

Port comes up with the idea of playing a game in China. Good for them. AFL is on board with that, not a very costly exercise really, can't hurt to promote the game overseas, why not. Gold Coast Suns are up for it, and why not. Tourism Australia gets on board, and so they should. So all up it turns into a pretty good promotional vehicle for Australia in China. So far, so good.

Then it all starts going pear-shaped, from a PR point of view anyway, and as I said, that is all or mostly Port's fault.

- Kochie just keeps on talking it up. Biggest market in the world, billions of potential members and TV viewers, yada yada. All obvious hype and BS, and little by little he's getting called out on it. Embarrassing. Wouldn't be if he had kept his trap shut / managed the message better.

- There is no money for the club. Some in the media (and some of their supporters) keep talking about the "China millions" as though that's money coming to the club. A while back one supporter talked about how the "China money" could be used to pay out Hinkley if they fired him. Even recently I believe there was a media report (Rucci?) that referred to the $3 million that the club had "pocketed". All totally false.

- The game threatens to derail Port's season - both in the distraction beforehand, and the physical impact of the travel etc. Gives the distinct impression that Port have been distracted from winning football games / premierships.

- "Port has paid the Suns for their home game". Clear BS. Port have contributed nothing - not that there's anything wrong with that, but talking obvious lies about what "Port paid" is not a good look.

- The debacle of the "home jumper" was Kochie at his worst.

And so on. As I said, an OK project that has been ruined, in a PR sense, by the club (mostly Kochie's) hype, BS and failure to manage the message.
 
http://m.weibo.cn/u/5890919789

REH had a friend in Shanghai who found our page - 33412 following. And it's only going to grow. You know how many are following the AFLs official page? 397.

How you like them apples? :p

33k with an average of 1 person liking each post, with that kind of engagement I'd be wondering if someone has purchased some followers. You would imagine at least one staff member directly employed by port would be giving them at least 1 like per post.
 

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33k with an average of 1 person liking each post, with that kind of engagement I'd be wondering if someone has purchased some followers. You would imagine at least one staff member directly employed by port would be giving them at least 1 like per post.

Nah, it's because not many people use Weibo in China - it's more WeChat and QQ these days.
 
What the hell is Weibo?
It's what they use as a social media tool in China, as the government has banned Twitter, because it's a tool of information and revolution.
 
We also control messaging in the Chinese broadcast since we are the ones who signed the initial contract with CCTV. Everything in China is about promoting Port Adelaide. Why do you think Sally Zou from AusGold decided to sponsor us after seeing a game broadcast in China?


this. this just made my day.
 
Nah, it's because not many people use Weibo in China - it's more WeChat and QQ these days.
One page ago you said people in China don't use Twitter, they use Weibo.

Now you're saying they don't use Weibo.

It's all a bit confusing.
 
The google translated version is interesting.
View attachment 339264
Makes sense now.

Union is a fast growing sport in China. $100m USD investment recently reported in the media.

Someone follows it thinking it is a Union club. Releases it isnt and ignores notifications from the site after that.

Sent from my SM-G930F using Tapatalk
 
Adelaide Hong Kong and Australian Rugby Club 02-22 13:31 from microblogging weibo.com #AFL little knowledge # In the history of the Adelaide Port Club for nearly 150 years, Quinn, Robertson, Davis and Williams are the most common names for the players. Of course, not all of the same surnames are from the same family, but there are indeed families who have been fighting for nearly ten generations for the club, more than 140 years. The following are the same as the "

A new generation every 14 years, sounds about right...
 

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So those followers are redundant.

But hey they will grow lol.

Sent from my SM-G930F using Tapatalk

Not redundant - consider Weibo Facebook/Twitter and WeChat Instagram.

And we've had a WeChat site for awhile - since 2014.
 
this is a graph of followers on the PPFC AHKARC weibo account, this is exactly what it looks like when an account is buying subscribers, a consistant increase everyday, then nothing once they have given the purchased amount.


upload_2017-2-23_14-18-27.png

I got this by siging up to a free trial of http://beta.weibostats.com/

Janus are you able to explain this robotic subscriber growth as a quirk in chinese culture?​
 
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My take on the article is that Port have an aging supporter base, this one is 107 years old and Kenny may have picked her up from the bus stop on the way to a game, but I can't confirm any of that just yet.
I know you're just having a laugh, but if you weren't aware, I believe that supporter has unfortunately passed away since that post.
 

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this is a graph of followers on the PPFC AHKARC weibo account, this is exactly what it looks like when an account is buying subscribers, a consistant increase everyday, then nothing once they have given the purchased amount.


View attachment 339272

I got this by siging up to a free trial of http://beta.weibostats.com/

Janus are you able to explain this robotic subscriber growth as a quirk in chinese culture?​

It's China's One Subscriber Per Day Policy.
 

Q: Does fake fans make me and my brand looks dishonest .
A: No matter weibo facebook or twitter , people follow you only because they can get something valuable from you , plus this is just for getting a good ranking from your niche . If a real fan doesn't interact , same as fake !

Oh, I thought they were being dishonest by buying fans, but I guess not.
 
I'll just leave this here.

http://www.heraldsun.com.au/sport/a...y/news-story/098e3a12089a5d1749050ad41646b4a0



And this ... where the Gold Coast red jumper is visible on a black-and-white panda. I presume the teal is under the red-and-gold jumper.

MUv68OR.gif
 
Also zooming in to increase the scale of the straight line after their purchased followers stopped coming in on the 1st of feb it looks like this

upload_2017-2-23_15-1-58.png

So they increased by almost exactly 100 subscribers per day until Feb 1st, since then they have been losing about 7 per day
 
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