Play Nice 2024 AFL TV Ratings

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The_Wookie

The_Wookie

Queenslander
Veteran 10k Posts 30k Posts Shiny Penny Podcaster
Jul 2, 2010
38,075
36,347
Adelaide
AFL Club
Carlton
Internal trials starting this weekend.

Will be keeping the ratings thread separate to the attendance thread this year.


Notes

Oztam have now moved completely to VOZ. At present this means no Fox or Kayo streams seem to be appearing on the oztam lists. Reach is now the focus of the Oztam reporting although an average for Linear is still being reported.

* NOTE: NEW METRICS AND REPORTS *​

  • Total TV Overnight Top 30 and Consolidated 7 Top 30 reach is calculated using cumulative unique audiences watching 1 min of broadcast TV and 15 sec of BVOD.
  • Total TV National audience is calculated using the audience average for the program as time-coded by the Network across 5CM and all regional markets nationally watching on broadcast TV.
  • BVOD national audience is calculated using the total number of minutes watched (multiplied by co-viewing factor) divided by the length of the program.

Will attempt to get as much data as possible, but Oztam not making it easy any more.
 
Last edited:
The_Wookie said:
As opposed to people who think it makes them look fantastic. And that is limited to very few people. If you think the News article is the only critical response out there, then folks havent been paying attention.
Click to expand...

And generally it's only simpletons that think any measure should come down to one number. Probably because their brains struggle to process more than that.

It's the same subset of people that try and argue financial strength based on profit or net assets only.
 

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Per Media Spy

Richmond v St Kilda - Melbourne 146,000 + Adelaide 43,000 delivered a total of 189,000 5cities and 297,000 national

Gold Coast v GWS - Sydney 31,000, Brisbane 19,000. for a total of 50,000 5 cities and 86,000 national.

Perth had WAFL with 7,000

NRL​

120k in Sydney and 105k in Brisbane., total 246k 5-cities.
 
Fox BVOD Live Ratings
ChannelMatchAudienceMinutes ReachLength
Fox LeagueLIVE: NRL: SEA EAGLES V PANTHERS311,00035,163,000530,000113
Fox LeagueLIVE: NRL: BULLDOGS V ROOSTERS311,00038,272,000572,000123
Fox LeagueLIVE: NRL: EELS V WESTS TIGERS307,00032,860,000523,000107
Fox LeagueLIVE: NRL: DOLPHINS V WESTS TIGERS306,00033,920,000503,000111
FOX FOOTYLIVE: AFL: FREMANTLE V CARLTON303,00047,814,000624,000158
Fox LeagueLIVE: NRL: SHARKS V RAIDERS275,00030,482,000464,000111
Fox LeagueLIVE: NRL: STORM V BRONCOS272,00030,462,000421,000112
FOX FOOTYLIVE: AFL: RICHMOND V SYDNEY259,00038,781,000531,000150
Fox LeagueLIVE: NRL: KNIGHTS V DRAGONS245,00027,655,000471,000113
Fox LeagueLIVE: NRL: RABBITOHS V WARRIORS234,00024,550,000411,000105
FOX FOOTYLIVE: AFL: PORT ADELAIDE V ESSENDON218,00033,594,000416,000154
FOX FOOTYLIVE: AFL: WESTERN BULLDOGS V GEELONG206,00034,679,000424,000168
FOX FOOTYLIVE: AFL: ADELAIDE V MELBOURNE205,00031,908,000399,000156
FOX FOOTYLIVE: AFL: HAWTHORN V GEELONG202,00041,141,000458,000204
FOX FOOTYLIVE: AFL: WEST COAST V SYDNEY198,00033,329,000498,000168
Fox LeagueLIVE: NRL: WARRIORS V KNIGHTS183,00018,991,000311,000104
 
Thursday
#AFLDeesLions
Reach 1.866m (#2)
Average 575,000 (#8)
Metro 363,000
Regional 212,000{Syd 14k Mel 204k Bri 48k Ad 67k Per 30k)

Friday
#AFLDogsBombres
Reach 1.720m (#2)
Average 596,000 (#7)
Metro 415,000
Regional 181,000(Syd 11k Mel 277k Bri 24k Ad 62k Per 42k)

Saturday Night
#AFLSunsHawks
#AFLPowerDockers
Reach 1.457m (#4)
Average 415,000 (#7)
(Syd 16k Mel 124k Bri 30k Ad 91k Per 70k)

Saturday Afternoon
#AFLBluesCrows
7 Adl 75,000

#AFLGiantsSaints
N/A (NSW only)

#WAFL 7 Per 14,000

FoxSTB unavailable. Kayo and streaming not available until Tuesday.
Data: VOZ and Medispy
 
Sevens Saturday night #AFL had its highest Reach and Average for the season to date -
Reach 1.763m (season average 1.62m)
Average 628,000 (season average 505,000)

The Seven broadcast included Lions/Cats in QLD/Vic/Tas and SA, while WA took the #WesternDerby on FTA.

Sevens average reach for AFL games is 1.599m this season, while its average audience is 521,000 for national broadcasts across the season.
 
Thursday #AFL Ratings Update
Saints/Bulldogs
Reach 1.561m
Total TV 443,000
Metro 284,000 (Syd 9k Mel 168k Bri 10k, Adl 61k Per 35k)
Regional 159k

Foxtel
Fox STB Unavailable
Fox BVOD Reach 353,000
FoxBVOD Ave 167,000

Friday #AFL Ratings Update
Crows/Bombres
Reach 1.820m
Total TV 592,000
Metro 432,000 (Syd 15k, Mel 236k, Brs 25k, Adl 115k, Per 42k)
Regional 160,000

Foxtel
FoxSTB unavailable
FoxBVOD Reach 430,000
FoxBVOD Ave 225,000

Saturday #AFL Ratings update
Seven Network Sat N(3 games, all markets, no split available)
Reach 1.763m
Average 628,000

Blues/Giants
Syd/NSW FTA TBA
FoxSTB Unavailable
FoxBVOD Reach 596,000
FoxBVOD Average 285,000

Lions/Cats
Vic/QLD/SA FTA TBA
FoxSTB Unavailable
FoxBVOD Reach 441,000
FoxBVOD Average 175,000

Eagles/Dockers
WA FTA TBA/Fox TBA
No data available

Pies/Power
SA FTA TBA
FoxSTB unavailable
FoxBVOD Reach 541,000
FoxBVOD average 246,000

Sunday #AFL Update
Swans/Suns
Metro FTA ave 55,000
Syd 36,000
Bris 19,000
Both on primary channels.
No Fox data available at this time. No national FTA data available.

Data: VOZ/Oztam/Mediaspy
 
On Seven, the AFL has had more than 13.183m viewers for the season, this is down from the 15.061m who watched the first 6 rounds of 2023. Even allowing for gaps in the data (mostly low flying single city broadcasts), there are not enough ratings to come anywhere near this.

The highest rating average audience for the season is 713,000 for the Blues/Tigers.
  • Thursday nights on Seven average 623,000 this season, with an average reach of 1.853m. This is down slightly from 645,000 per match. Round 1s Blues/Tigers was the top rating Thursday with 713,000 (1.893m reach).
  • Friday nights on Seven average 596,000 this season, with an average reach of 1.842m. This is down from 642,000 in 2023. Round 1s Pies/Swans clash was the highest rating there with 658,000 (2.1m reach).
  • Saturday nights on Seven average 511,000 this season with an average reach of 1.62m. This is down from 545,000 in 2023. Due to the nature of AFL broadcasts Saturdays typically involve multiple matches shown in the same slot, but Saturda of Round 6 has the highest average there with 628,000 and a reach of 1.763m.
Matches shown on Tasmanian tv average 38,000, about the same as last season.

The average reach over the first seven rounds is 1.599m. The record reach for the season is 2.145m for the Swans/Demons in the Opening Round.
  • Thursday nights have an average reach of 1.853m with Opening Rounds Swans/Demons reaching 2.145m.
  • Friday nights have an average reach of 1.682m with the Crows/Bombres round 6 clash reaching 1.820m
  • Saturdays have an average reach of 1.62m with Round 6s Cats/Lions match reaching 1.763m
Foxtel STB ratings remain somewhat mysterious with just 2 of 54 matches available to us. Our estimates last year were well over the formally released figures forcing us to rethink our modelling, as we were out by almost 12m (about 10% of the total reported ratings by the AFL). This revision reduced the STB:FOXBVOD ratio from 1.26 down to 0.83 for last year. Consequently we believe FoxSTB ratings to be about 11m, at an average of around 203,000 per game – although some data is missing and I believe this estimate to be on the generous side.

The AFL FoxBVOD average for the season is 218,000 with an average reach of 455,000. The Dockers/Blues clash topping the charts at 303,000 in Round 4 (and a reach of 624,000). Some matches have not been reported at this time, but we do have plenty of data to work with.
  • Thursday nights have a FoxBVOD average of 214,000 and an average reach of 421,000. the highest rating Thursday night game was the Lions/Pies in Round 3 with 245,000 and a reach of 484,000.
  • Friday nights have a FOXBVOD average of 215,000 and a AVERAGE reach of 423,000. the highes rating Friday night game was Round 3s Dockers/Creows with 230,000 amd a reach of 434,000.
  • Saturdays have a FoxBVOD average 225,000 and an average reach of 478,000. The Highest rating Saturdayh game is The Dockers/Blues in Round 4.
  • Sundays have a FoxBVOD average of 209,000 and an average reach of 472,000. The highest rating Sunday game is Round 3ws Tigers/Swans wikth 259,000 ad a reach of 531,000.
In total we estimate the AFL has averaged about 35m in total ratings for the year. this would be up on the 34m last year. However with so much missing data, the accuracy of this is figure questionable at best, and I certainly wouldnt want to head outo the Roar and argue with it.
 
"However with so much missing data, the accuracy of this is figure questionable at best, and I certainly wouldnt want to head out to the Roar and argue with it."

It seems that the true rating figures have become hit and miss and depending on which media organization is determining the figures due to their own biases.
 

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ANZAC Day Ratings Update
Sevens #AFL
Pies/Bombres
Reach: 1.958m
Average: 895,000 (-5.69% on 2023)
Metro 612,000 [Syd 20k Mel 379k Bri 28k Adl 96k Per 92k]
Regional 283,000

Sevens Thu N AFL
Giants/Lions
Reach 2.093m
Average 466,000
Metro 318,000 [Syd 29k Mel 161k Bri 35k Adl 58k Per 35k]
Regional 115,000

Nines Thu N #NRL
Storm/Rabbitohs
Reach 1.344m
Average 480,000
[Syd 162k Bris 95k]
* Melb on primary channel not available, match rated lower than prematch coverage at 56k

ANZAC Day
NRL Dragons/Roosters
Reach 1.044m
Average 433,000 (-19% on 2023)
[Syd 159k Bris 78k]

Data: VOZ/Mediaspy

ANZAC Day #AFL on Seven - last decade
2024 - 895,000
2023 - 949,000
2022 - 804,000
2021 - 898,000
2020 -
2019 - 1.102m
2018 - 900,000
2017 - 1.156m
2016 - 825,000
2015 - 1.054m
2014 - 1.233m

Data: Oztam
 
Last edited:
The_Wookie said:
Wednesday VOZ
Sevens AFL
Tigers/Dees
Reach 1.762m (#3)
Average 576,000 (#7)

FTA ave figure down 12.3% 2023 event and the lowest since 2016.

Seven Broadcasts
2023 - 657,000
2022 - 596,000
2021 - 677,000
2020 -
2019 - 837,000
2018 - 594,000
2017 - 645,000
2016 - 443,000
2015 - 847,000

Data: VOZ/OZtam
Click to expand...
I for one don't believe those figures as there is no reason for the TV figures to be down this season unless FTA TV is dying before our eyes with fans accessing the AFL through multiple other devices!
 
weewilly said:
I for one don't believe those figures as there is no reason for the TV figures to be down this season unless FTA TV is dying before our eyes with fans accessing the AFL through multiple other devices!
Click to expand...
That's exactly what's happening lol. Sports broadcasts in general are actually dropping off at a slower rate than non-sports broadcast on traditional FTA.

It's very easy to forget how quickly online sign-ups and subscription services have permeated the culture over the last 5-10 years. I still remember helping older family members sign up for services, assuage their confusion/lack of understanding of Netflix, Spotify, Kayo etc. over the previous few years, and now, despite their advanced age, their ability to log in, more or less uses all of the features, and enjoy the service is pretty easy.
 
You know what I did realise. The AFL is the most tuned into television event/show in Australia practically every Thursday, Friday and Saturday night when you add in foxtel and kayo. Dominance on Australian tv.
 
Friday VOZ
Sevens #AFLPowerSaints
Reach 1.702m (#3)
Average 566,000 (#8)
Prematch 551k/307k

Fri N season average Reach 1.822m
Fri N season average audience 591k
Fri N 2023 R1-7 average audience 620k

Nines #NRLSeaEaglesEels
Reach 1.258m (#8)
Average 538,000 (#9)
Prematch 844k/386k
Postmatch 641k/243k

Fri N Season average reach 1.311m
Fri N season average audience 551k
Fri N 2023 R1-8 average audience 587k

Data: VOZ
 
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