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- Aug 11, 2006
- 21,110
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- #3,026
I really like this new marketing campaign - "The A-League: where Socceroos are made."
There are 2 problems with it:
1. I think you already have to be a football fan who has already decided on the A-league to see it
2. I don't think we've done a good enough job (perhaps before this season with All Access) in making people care about the Socceroos as individuals. That campaign is much more successful if A-League Socceroos were more likeable and recognisable. I think your Kuols and your Tilio's and Cumdogs, and even recent departures like Rowles are all marketable for the league... if only people knew who they were.
There are 2 problems with it:
1. I think you already have to be a football fan who has already decided on the A-league to see it
2. I don't think we've done a good enough job (perhaps before this season with All Access) in making people care about the Socceroos as individuals. That campaign is much more successful if A-League Socceroos were more likeable and recognisable. I think your Kuols and your Tilio's and Cumdogs, and even recent departures like Rowles are all marketable for the league... if only people knew who they were.