I strongly disagree the club does not know what cost us the final last year, they know exactly what it was and have worked to address it (see massive recruiting thread). And I also disagree that individuals or clubs (collective attitude) should enter any competition thinking they cannot prevail. Belief is more than half the battle. Most players will tell you in fact 90% is mental and given that most players are of roughly the same fitness, size and skill then that makes a lot of sense. Telling a group they are not up to it is only effective as a shock tactic to shake out a temporary complacency but is ineffective in motivating a group over the long term to higher achievement.
I'm not saying that they think they'll lose or should be told that. Not for a second.
More like they should think they have the potential to do it, but not living up to that potential will be regarded as failure and that is entirely in their own hands. Killer instinct.




