Sales rise and fall, 3% would be within the standard deviation.
lol, using standard deviation on actual sales.
But hey, I'm just using sound logic.
No you arent.
Again, it was figures just after the campaign, current figures don't indicate any major loss. You're hoping it is.. but you're actually wrong like usual. Just like every student gets PR for free.
https://www.marketingweek.com/2019/01/18/gillette-brand-takes-hit-as-metoo-ad-backfires/




