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Beauty & Style Gasp fail

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Chris sounds like the kind of guy you would want to punch in the face.

That was possibly the most condescending letter I have ever read. Embarrassingly so.
 
Not only is it condescending, but the use of English is disgraceful.

I hope they go into receivership. w***ers.
 
Always found it funny when clothing shop assistants looked down on people. I mean when you look at it they used to hang a heap of shyte on Al Bundy because he was a shoe sales man. They are only one step off him!
 
These are beauties:

*This is the very reason why your comment "from one retailer to another" is so disproportionate.

* Which is the reason you were provoked to leave the store.
 

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Great, isn't it?

How one bad customer exchange can kill your brand thanks to the power of online media.
 
Surely that's made up.

Although I suppose the email stated they didn't want to appeal to a broad customer base so they might be on the right track after all.
 
Surely a marketing stunt/strategy. And not a bad one at that.

While you and I might look at it and think 'what a condescending, pretentious w***er' the people who they are trying to attract to buy their overpriced, likely hideous clothing are the exact same type of poser numpties as these people.

They will think, 'omg! Kim Kardashian wearz this!1!!1!! Itz lyk so totalli awezum!!!' and think it will make them 'exclusive'.

There's a reason stores like this flourish, and I have no doubt Chris is a retail 'superstar' (at least in terms of selling their crap to idiotic ****wits).
 
They are the butt of jokes. If that was a marketing ploy, the goose who devised should be unemployed.
 

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Surely a marketing stunt/strategy. And not a bad one at that.

It would be a marketing stunt gone completely wrong if that was the case.

It would rip your brand equity to shreds in no time.

Nah, they just fracked up. And will pay for it dearly.
 
It would be a marketing stunt gone completely wrong if that was the case.

It would rip your brand equity to shreds in no time.

Nah, they just fracked up. And will pay for it dearly.

I respectfully disagree. There's a reason for the saying 'there's no such thing as bad publicity.' because in certain cases, it's true.

If this was a supermarket or similar then I would agree that it would trash the brand but as the tool who replied said 'they deliberately do not appeal to a wide audience' in reality they target a specific demographic (which happens to be large).

If you survey a sample of non apprentice tradies, even though they will all earn well above the average income, you will find none or very few of them will own BMWs/Mercs etc because they see them as 'pretentious and wanky'.

This store is that exact situation but in reverse. They want people who will think 'I'm exlcusive like *random "celebrety"*, I only wear the latest fasion etc, and I will pay outlandish amounts for fabric'.

They come off as pretentious, wanky posers. They want to appeal to pretentious, wanky posers.

I seriously doubt they'll be getting sacked if it is in fact a set up.
 
How exactly could it be a set-up? Do you think the chick is in on it and acting a part? Or do you think they just send out ludicrously rude, pretentious and grammatically poor responses to any complaint they get in the fiendishly smart hope that it goes viral and they get mad publicity?

Personally, having seen the ****stick that is their ops manager, I'm going with Occams Razor and concluding they are just a ****head company run by ****heads. I would be surprised if the incoming sales and publicity could possibly outdo the damage to their brand this has caused
 

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