Beauty & Style Gasp fail

[grizzlym]

I respectfully disagree. There's a reason for the saying 'there's no such thing as bad publicity.' because in certain cases, it's true.

If this was a supermarket or similar then I would agree that it would trash the brand but as the tool who replied said 'they deliberately do not appeal to a wide audience' in reality they target a specific demographic (which happens to be large).

If you survey a sample of non apprentice tradies, even though they will all earn well above the average income, you will find none or very few of them will own BMWs/Mercs etc because they see them as 'pretentious and wanky'.

This store is that exact situation but in reverse. They want people who will think 'I'm exlcusive like *random "celebrety"*, I only wear the latest fasion etc, and I will pay outlandish amounts for fabric'.

They come off as pretentious, wanky posers. They want to appeal to pretentious, wanky posers.

I seriously doubt they'll be getting sacked if it is in fact a set up.

Very high risk communication strategy you're putting forward there. You could destroy your entire brand (and business too) with a misguided tactical foray.

Online media is the modern day equivalent of the personal recommendation. The sting in the tail is what was once a conversation is now regarded as a conversation with the whole world. There's some amazing stat like 80% of people will take a recommendation of an internet user over an expert (or the like).

You might get your name out there with this 'stunt' but I think you'd destroy your brand in the process. Online media, or viral, actually turns the notion of 'there's no such thing as bad publicity' on its head. There is. And there's plenty of examples where it has.

There's one other thing too that makes me suspect it was completely unwitting: viral is almost impossible to predict or script. There's no telling what makes people click on something. Ad agencies charge a heap of money to try to get it right, but really, seldom ever pull it off to a true viral level without support from a heap of traditional media.

 

[Copernicus]

Sounds like a retailer that's getting ready to shutter the doors, frankly.

Marketing campaign or no, they couldn't have done a better job of turning people against them. For every one dickweed who wants to wear the same jeans that Kim Kardashian wears, there will be plenty more who are not going to give the place the time of day, just because of how terrible their customer service is.

 

[smiddaz123]

Hahaha retail superstar. Retail is possibly the most straight forward line of work ever. I can't stand people who think they're top shit because they can recommend a few items from a store they've worked in for years. ****.

 

[Simple Jack]

For every one dickweed who wants to wear the same jeans that Kim Kardashian wears, there will be plenty more who are not going to give the place the time of day, just because of how terrible their customer service is.

And this market is unbelievably large. Far more than any reasonable person could imagine.

And because these people will pay highly inflated prices, they don't need the volume. They make it on their high yield items (everything).

Grizz et al. this is pretty much the point I was trying to make, I don't think they will be anywhere near as negatively affected as those in this thread suggest.

 

[Igloo]

And this market is unbelievably large. Far more than any reasonable person could imagine.

And because these people will pay highly inflated prices, they don't need the volume. They make it on their high yield items (everything).

Grizz et al. this is pretty much the point I was trying to make, I don't think they will be anywhere near as negatively affected as those in this thread suggest.

I agree with you. If anything, it will make the dickweeds want to go there more, because they will feel more exclusive, or if the employees help them, feel special in some sick twisted way.

 

[savagelunchbox]

I wonder who would win the email war, the GASP online service douche or David Thorne?

For those who don't know David Thorne, check this out: http://www.27bslash6.com/

 

[grizzlym]

I wonder who would win the email war, the GASP online service douche or David Thorne?

For those who don't know David Thorne, check this out: http://www.27bslash6.com/

Ah, Mr Thorne. Knew a bloke who worked with this pirate, said you were always fearful about what he might do to you.

 

[tazaa]

this was newsworthy??

 

[Doctor Feel]

Some fatty got her feelings hurt and now she is angry at the world. She mad.

 

[tonk]

What a bunch of pretentious twits, absolute w***ers.

 

[courtjester]

This is what happens when obnoxious bogan women who think better of themsleves than they should clash with obnoxious pretentious w***ers who think better of themselves than they should.

 

[The Dr]

The saga continues. Makes me want to barf

http://www.theage.com.au/small-business/more-gasps-as-shop-service-spat-spreads-20110930-1l07x.html

 

[Caesar]

This is what happens when obnoxious bogan women who think better of themsleves than they should clash with obnoxious pretentious w***ers who think better of themselves than they should.

Which then goes viral and is read by internet users who think they're better than both.

 

[Simple Jack]

Mr Chidgey said the hostile email response had not been a publicity stunt by the retailer but the company was thrilled with the attention.

"Our shops are packed, everyone knows us now and I can't thank her enough for what she did for us," he said of Ms O'Neil.

According to Gasp's website the brand sells "Playful Couture" and "seeks to attract customers who are fascinated by the playfully, sensual and evocative Gasp lifestyle".

In the now infamous email to Ms O'Neil, an unnamed company spokesperson revealed items were "priced such that they remain inaccessible to the undesirable (sic)'', citing celebrities such as Katy Perry and Kim Kardashian as fans.

Read more: http://www.theage.com.au/small-busi...pat-spreads-20110930-1l07x.html#ixzz1ZPHj6Xyz

No such thing as bad publicity for places like this.

 

[JuddsABlue]

this would do wonders for them

their market base are w***ers. people who love this unique excentric style and thnk fashion is a living, breathing thing. this type of attention creates an element of exclusiveness, ie, "if I shop there and they dont treat me like shit, I must be a fashionista!"

So basically, anybody who ever thought they could be somebody, will now shop their in the hopes of being accepted

the guys a goose though and probably has zero male friends

 

[kfc1]

the guys a goose though and probably has zero straight male friends

fixed

this 'bloke' must be a queen

 

[Yabba]

Always found it funny when clothing shop assistants looked down on people. I mean when you look at it they used to hang a heap of shyte on Al Bundy because he was a shoe sales man. They are only one step off him!

I hate shopping for this reason alone. Enjoy buying clothes etc, but if I go into a shop I want to be left alone until I ask for help. Whom are they to badger me going about this and that been the latest fashion. **** off and let me choose what I like.

 

[savagelunchbox]

Ah, Mr Thorne. Knew a bloke who worked with this pirate, said you were always fearful about what he might do to you.

Did he speak good or bad of Mr. Thorne?

 

[coke_zero]

Some fatty got her feelings hurt and now she is angry at the world. She mad.

haha she was to fat to fit into the dress

 

[St 07]

I stopped shopping there ages ago.

 

[nicky]

so funny to see these pretentious twats get made a laughing stock of.

http://www.melbourneweekly.com.au/news/local/news/general/service-thatll-make-you-gasp/2308201.aspx

#gasp
#gaspfail

Do GASP make jeans? If not then i have no idea who they even are.

On one hand I admire them not giving the usual political response. On the other hand i'm laughing at them calling kim kardashian (or whatever her name is) an A list celebrity.

 

[nicky]

Nothing against homos, but I have a feeling both Chris and the manager are homos

I think you're right.

Having said that, i'm not convinced this isn't a marketing scam. The reason I say this is that I bought jeans from them a few years ago and if my memory serves me correctly they were inexpensive and the shop (although it was in doncaster shopping town), was low end - nothing designer about it. They want to be relevelled it would seem. OR they want to appeal to people who can't afford designer so will pay a little bit more for crap under the delusion that it is designer. It has marketing scam all over it. What baffles me is that my friend has been going on about this for days on fb and she's a senior advertising exec.

 

[DeadlyAkkuret]

Never heard of them until now (thought it was about GAP at first) but I wouldn't go in there. I'm getting a bogan diva type vibe already and I hate bitchy gay men.

 

[FlyingBurittoBro]

Looks like being an arseh*le and 'elite' didn't really help in this case.

 

[Igloo]

Massive lulz.