Society/Culture Gillette suggests most of its customers are sexist, predatory, bullies. Good idea?

[nobbyiscool]

Gillette suggests most of its customers are sexist, predatory, bullies.

If this is genuinely what you thought - that it's men who are the victims and who are hard done by - you're part of the ******* problem.

 

[WA ROO]

Ad did it's job
We are talking about it

 

[CheapCharlie]

They're received so much attention to the ad already, its clearly working and you're playing right into their hands.
Did laugh at 'normal, everyday people' line though.

There is good attention and negative attention
This add is receiving negative attention from the very people who use the Gillette brands
How does that help Gillette build its images amongst its customers?

 

[nobbyiscool]

There is good attention and negative attention
This add is receiving negative attention from the very people who use the Gillette brands
How does that help Gillette build its images amongst its customers?

Given most of the men whinging appear to be neck bearded snowflakes who's mothers still do their shopping for them, I would suggest that they aren't damaging their image among customers at all.

The w***ers who think white men are the most oppressed people in society are a tiny minority. For the majority of men who recognise that there's a problem, and we form part of the solution; and for the women who are buying their products and, in a lot of cases, are buying for the men in their lives - this is any outstanding marketing campaign.

And that's how it should be viewed - it's less a social statement and more a marketing campaign one. And it's a ******* good one.

 

[Mister_X]

Imagine an ad showing planes flying into world trade center, followed by 7/7 footage, then by the Madrid bombing, then by a truck attack, then by a women being stoned to death for adultery, then by an ISIS attack ... finally finishing with the slogan "Is this really the best a Muslim can get" ... absolutely terrible imagery and clearly bigoted.

But the same logic (generalising the terrible behaviour of a tiny minority to an entire group) applied to men is perfectly fine.

 

[its free real estate]

Given most of the men whinging appear to be neck bearded snowflakes who's mothers still do their shopping for them

It’s always funny how the most strident advocates of the concept of toxic masculinity and why it must be abolished always display it themselves.

 

[its free real estate]

I mean the whole concept of “I bathe in male tears” only makes sense if you think men crying is a form of pathetic weakness, thereby reinforcing toxic masculinity.

 

[Magus]

If they weren't worried about negative attention then they wouldn't be deleting YouTube comments.

If Gilette truly was concerned about social issues, they need to understand this just isn't the right way to influence positive change. No POS wife-beater/sexual abuser is watching this ad and realising they need to change. You don't change the behavior of a fragment of men by lecturing every single one of them. Why not show some positive examples of fathers/husbands instead? Celebrate the good and the rest will follow.

 

[Scallop Industry Thug]

2 things.

1. This is virtue signalling. Not because of the message, but because of the sender. As Herc pointed out, this is a big business whose primary motivation is profit. This is why the ad is out there. It's marketing.

2. People who talk about toxic masculinity aren't saying masculinity is toxic. They are saying the core traits of masculinity can be demonstrated in beneficial but also harmful ways. If we assume the use of physicality and assertiveness are part of what we call masculine traits, running into a burning building in New York to save people was an amazing display of masculinity. Beating the s**t out of your wife and kids is a negative display.

Doesn't this ad show the positive aspects of masculinity? I f we take it at face value, it's modelling the best traits of masculinity. It's almost a model of self-improvement. 'Clean your room', in a sense.

 

[CheapCharlie]

Given most of the men whinging appear to be neck bearded snowflakes who's mothers still do their shopping for them, I would suggest that they aren't damaging their image among customers at all.

The w***ers who think white men are the most oppressed people in society are a tiny minority. For the majority of men who recognise that there's a problem, and we form part of the solution; and for the women who are buying their products and, in a lot of cases, are buying for the men in their lives - this is any outstanding marketing campaign.

And that's how it should be viewed - it's less a social statement and more a marketing campaign one. And it's a ******* good one.

Just you saying its an outstanding campaign isn't convincing the majority of guys who think its a dud ad. Guys being the target market of Gillette

Also, the majority of guys choose what brand and system of shaving they want to do. It's not the women in their lives deciding for them what shaving system to use

 

[Magus]

2 things.

1. This is virtue signalling. Not because of the message, but because of the sender. As Herc pointed out, this is a big business whose primary motivation is profit. This is why the ad is out there. It's marketing.

2. People who talk about toxic masculinity aren't saying masculinity is toxic. They are saying the core traits of masculinity can be demonstrated in beneficial but also harmful ways. If we assume the use of physicality and assertiveness are part of what we call masculine traits, running into a burning building in New York to save people was an amazing display of masculinity. Beating the s**t out of your wife and kids is a negative display.

Doesn't this ad show the positive aspects of masculinity? I f we take it at face value, it's modelling the best traits of masculinity. It's almost a model of self-improvement. 'Clean your room', in a sense.

Is abuse only ever a masculine trait?

 

[Scallop Industry Thug]

Is abuse only ever a masculine trait?

The use of physical force is a masculine trait, that can be used positively or negatively, and by men or women.

 

[Snake_Baker]

Gilette have an upcoming market to protect.

 

[Eagle Wrath]

Will this advert get femminists shaving again?

 

[Magus]

The use of physical force is a masculine trait, that can be used positively or negatively, and by men or women.

I agree but if a woman was abusive/aggressive, you certainly wouldn't call it toxic masculinity. That's why people disagree on the wording.

 

[Snake_Baker]

I agree but if a woman was abusive, you certainly wouldn't call it toxic masculinity.

It's another term that has been politically abused via post modernist rationale.

 

[Tiger08]

Given most of the men whinging appear to be neck bearded snowflakes who's mothers still do their shopping for them, I would suggest that they aren't damaging their image among customers at all.

The w***ers who think white men are the most oppressed people in society are a tiny minority. For the majority of men who recognise that there's a problem, and we form part of the solution; and for the women who are buying their products and, in a lot of cases, are buying for the men in their lives - this is any outstanding marketing campaign.

And that's how it should be viewed - it's less a social statement and more a marketing campaign one. And it's a ******* good one.

Foul mouthed, abusive bullying behaviour to support a supposed anti-bullying campaign. Lol.

 

[Scallop Industry Thug]

I agree but if a woman was abusive/aggressive, you certainly wouldn't call it toxic masculinity. That's why people disagree on the wording.

No.

But there are programs in schools designed around combatting the types of abuse women tend to participate in. Emotional abuse, body shaming, withdrawal of affection.

 

[Magus]

No.

But there are programs in schools designed around combatting the types of abuse women tend to participate in. Emotional abuse, body shaming, withdrawal of affection.

I'm not aware of this. Are women described as the perpetrators specifically?

 

[its free real estate]

No.

But there are programs in schools designed around combatting the types of abuse women tend to participate in. Emotional abuse, body shaming, withdrawal of affection.

Doesn’t seem to be working, teen female suicide is skyrocketing.

 

[Scallop Industry Thug]

I'm not aware of this. Are women described as the perpetrators specifically?

Some friends work in schools (I think govt, but not 100% sure) and yeah these issues are worked through with girls, just as issues about when to use physicality are worked through with biys.

 

[Scallop Industry Thug]

Doesn’t seem to be working, teen female suicide is skyrocketing.

Is this your source?

"The ABS statistics also reveal that the number of teenage girls who die by suicide has risen.

In 2015, 56 girls between the ages of 15 and 19 ended their lives, up from 38 in 2014.

"The numbers are not large but certainly the fact that it is a 45 per cent increase in a one-year period certainly needs good investigation," Ms Murray said."

Or do you mean in the West in general?

 

[its free real estate]

Is this your source?

"The ABS statistics also reveal that the number of teenage girls who die by suicide has risen.

In 2015, 56 girls between the ages of 15 and 19 ended their lives, up from 38 in 2014.

"The numbers are not large but certainly the fact that it is a 45 per cent increase in a one-year period certainly needs good investigation," Ms Murray said."

Or do you mean in the West in general?

Yeah, the same thing is exhibited in the US and UK.

 

[FireKrakouer]

Foul mouthed, abusive bullying behaviour to support a supposed anti-bullying campaign. Lol.

The hypocrisy in his rant is breathtaking

 

[Scallop Industry Thug]

Are there any companies which dissent from this line of progressive thinking in their marketing?

You looking for an electrician?