Discussion Logo Discussion Thread

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Jul 10, 2008
4,147
10,989
Arden St
AFL Club
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Imagine paying some design/marketing company god knows how many thousands of dollars to come up with this piece of sh*t logo and rebrand and then when called out for it being the same as another companies (who presumably have had it a while) smuggly admit being aware but because you've registered it and they didn't, all good. Wow. A-League absolutely fleeced of their money.
Will be the best thing that ever happened to Adelaide Building Consultancy. Tens of thousands of dollars of free publicity.
 

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uranium_death

Debutant
May 3, 2004
103
236
AFL Club
Geelong
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It's as if the Westies have gone trophy hunting and needed something to hang in the lodge.
IMO, a step backwards. I saw the black yolk on the old logo as homage to the WS jersey

I think this obsession with over-simplification is crappo. Every car manufacturer seemingly wants a black and white, 2D logo nowadays
The A-League have some ugly crap

Nothing wrong with most of the previous logos. Change for the sake of change is idiotic and in some cases may actually weaken a brand
 

Craegus

Forever
Aug 8, 2008
7,677
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Campbelltown
AFL Club
Sydney
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IMO, a step backwards. I saw the black yolk on the old logo as homage to the WS jersey

I think this obsession with over-simplification is crappo. Every car manufacturer seemingly wants a black and white, 2D logo nowadays
The A-League have some ugly crap

Nothing wrong with most of the previous logos. Change for the sake of change is idiotic and in some cases may actually weaken a brand
It isn't a change for changes sake.

The NRL has updated their branding guidelines and as such some older logos are getting updated to meet those new guidelines.

This is why the design has been simplified and why other clubs have already done it or are also about to do it.
 

uranium_death

Debutant
May 3, 2004
103
236
AFL Club
Geelong
It isn't a change for changes sake.

The NRL has updated their branding guidelines and as such some older logos are getting updated to meet those new guidelines.

This is why the design has been simplified and why other clubs have already done it or are also about to do it.
Fair enough then. Still think it blows. ;)
 

Gibbsy

Moderator
Oct 12, 2009
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It isn't a change for changes sake.

The NRL has updated their branding guidelines and as such some older logos are getting updated to meet those new guidelines.

This is why the design has been simplified and why other clubs have already done it or are also about to do it.
Interesting, do you have a copy of those guidelines?
 

Craegus

Forever
Aug 8, 2008
7,677
8,089
Campbelltown
AFL Club
Sydney
Other Teams
Arsenal, Macarthur FC
Interesting, do you have a copy of those guidelines?
No, but it has been mentioned by clubs when they have done their updates.


Newcastle said:
The update was required following changes to National Rugby League Branding Guidelines made ahead of the 2019 season.

These changes were implemented to give the NRL a cleaner, more streamlined design across all competitions, and saw the addition of new visual elements within which club brands would sit going forward.

These design elements were supported by the game’s broadcasters and media partners, and are now commonplace across Rugby League.

From the Tigers release:
The redesign of our logo has been an extensive process in consultation with many different parties to ensure we recognise the history of Wests Tigers since its establishment in 2000 from two extremely proud foundation clubs. While pointing to our history, this update will ensure that the Wests Tigers brand remains recognisable with a strong digital presence as we look forward to a future of innovation and sustained success.
Melbourne had:
Created in collaboration with brand agency WiteKite, the Club is proud to unveil the new logo, which is a natural evolution of the 20-year brandmark of this season.

The progression of the brand will see Storm continue to take an exciting and innovative leap into the future.

...

Purple will be accompanied by Navy and Grey - a respectful nod to the past whilst embracing a bold, fresh approach to the future. While the iconic Storm Man holding the lightning bolt remain critical elements to the identity of the Club.
Basically very much all are going with the line of it being a new era and respecting the past, but embracing the future.
 

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