Discussion Logo Discussion Thread

[RedmanWasHere]

This is one that you really need to see the entire identity system to get a feel for it. This level of simplicity is very hard to achieve. Pentagram know what they're doing.

When a logo refresh presents such a dull and boring font, I don't need the full package.

AOL is a case in point.

The branding add-ons shown in its reveal maybe 10-15 years ago did nothing for me to think positively about it.

 

[jumperfan]

Have we covered the ABC news style overhaul in here yet?

I think I prefer the previous more formal style - it feels a bit ‘bubbly’ now.

Agreed, I reckon it’s a massive downgrade. The old one looked and sounded much more appropriate.

 

[bomberclifford]

When a logo refresh presents such a dull and boring font, I don't need the full package.

AOL is a case in point.

The branding add-ons shown in its reveal maybe 10-15 years ago did nothing for me to think positively about it.

If you have an interest in brand design, it is worth checking these links out.

PayPal

PayPal's new refreshed brand identity marks the next chapter for PayPal in the lives of its customers and signals a new direction for the business and the brand...

www.pentagram.com

PayPal — Story

PayPal's new refreshed brand identity marks the next chapter for PayPal in the lives of its customers and signals a new direction for the business and the brand...

www.pentagram.com

 

[Gibbsy]

Crows logo chat is best suited to its own existing thread. Easier for mods! Cheers.

 

[sabso]

I never realised what the AFLW logo was until reading this on Wiki

The logo is a stylised rendition of an Australian rules football ground goal square and goal posts, drawn from a perspective that resembles a "W".[19]

There's an ambiguous perspective going on though: either we view the goal posts from the stands or from inside the playing area and underneath. Clearly a women's game should have nothing suggesting one view it from below. So I did a 5 minute paint job to try and resolve the perspective:

 

[Andonis1997]

View attachment 2124108

I never realised what the AFLW logo was until reading this on Wiki

The logo is a stylised rendition of an Australian rules football ground goal square and goal posts, drawn from a perspective that resembles a "W".[19]

There's an ambiguous perspective going on though: either we view the goal posts from the stands or from inside the playing area and underneath. Clearly a women's game should have nothing suggesting one view it from below. So I did a 5 minute paint job to try and resolve the perspective:

View attachment 2124112

That's how I've always seen it, from the stands behind and to the left of the goals. It's a very clever logo.

 

[RWB_Threads]

I've always liked the AFL W logo and thought the AFL competition should have a similar logo for consistency. Based on the A in AFL (like the 90s and prior with the V), here's something I've been playing with on and off. Not happy with it so a lot of refining to go.

 

[Freshwater]

2025 logo, I reckon it’s great.

 

[sabso]

View attachment 2129565
2025 logo, I reckon it’s great.

Wonder what Hawthorn or Hotham are going to put out

 

[Rubber Arm]

View attachment 2129565
2025 logo, I reckon it’s great.

Hopefully they go red collar and blue cuffs for the whole season

 

[Rubber Arm]

Hopefully they go red collar and blue cuffs for the whole season

Also hoping they change their name to Footscray for the year too

 

[jumperfan]

Also hoping they change their name to Footscray forever

FTFY

 

[RedmanWasHere]

Before.




After.

 

[justlookingaround]

The 'MTN Dew' branding never made it to Australia ... wonder if the rebrand will?

 

[BigChippa52]

The 'MTN Dew' branding never made it to Australia ... wonder if the rebrand will?

if it does they will have to include energised in the logo (due to aus laws differnt to usa)

 

[BigChippa52]

Before.

View attachment 2137838


After.

View attachment 2137839

i like it just not the beams on top of the can

 

[The Victorian]

Glasgow 2026

 

[RedmanWasHere]

Glasgow 2026
View attachment 2149941

It's not dull.
It's not exciting.

It's just there.

No issues from it though.

 

[RedmanWasHere]

Before.



After.

 

[justlookingaround]

Before.

View attachment 2151387

After.

View attachment 2151388

Never not thinking of NWA when I see this

 

[justlookingaround]

Speaking of brand association...

Whenever I see one of these I read it as 'Shart Tea'

 

[RedmanWasHere]

Speaking of brand association...

Whenever I see one of these I read it as 'Shart Tea'

Instead of SHARTED?

 

[calculon559]

New Hawks logo unveiled celebrating 100 years of being in the VFL/AFL

 

[RWB_Threads]

New Hawks logo unveiled celebrating 100 years of being in the VFL/AFL

The only thing I dislike is the fact it doesn't specify 100 years in the V/AFL like the Bulldogs' one. Looks like the club was formed in 1925 rather than 1902.

 

[akkaps]

2025 is 101 years, but okay