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Season 2012 Motto/Promotion phase.

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PINNACLE HEALTH

All Australian
Joined
Feb 17, 2007
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Location
bendigo
AFL Club
Carlton
BLUES 2012-
BOUND FOR GLORY!

I know that phrase is a song sung by Angry Anderson and has been cheapened by his performance when sung at a Grand Final but l like it!
 

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I AM .... wondering if the 'I am' campaign is an ongoing thing over a couple of years for marketing and membership but our season message is something else. Pretty sure Collingwood had the 'We're Beautiful' message in conjunction with another overriding one.
 
This is Essendon was their 2010 slogan. I am Carlton is our 2012 and onwards slogan. Theirs is all about showing supporters what Essendon was about, whereas ours is actually saying that those supporters are what Carlton is about. It's far more personal.
 
This is Essendon was their 2010 slogan. I am Carlton is our 2012 and onwards slogan. Theirs is all about showing supporters what Essendon was about, whereas ours is actually saying that those supporters are what Carlton is about. It's far more personal.

No but isn't their new one I AM ONE? Or was that last year?
 
No but isn't their new one I AM ONE? Or was that last year?
I'm one was their 2011 slogan. I'm one too was David Hille's I understand.

Announcing yourself as a member is not the same sentiment as announcing yourself as being the club.

I find there are only so many variations of membership slogans so using words like 'I' and 'am' is neither here nor there. I think our message is far more intimate.
 

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I'm one was their 2011 slogan. I'm one too was David Hille's I understand.

Announcing yourself as a member is not the same sentiment as announcing yourself as being the club.

I find there are only so many variations of membership slogans so using words like 'I' and 'am' is neither here nor there. I think our message is far more intimate.

Not that there's anything wrong with that!!
 

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2012 slogan - Come at us brah

For sure. The faux gangster market is largely untapped. Although we would have to lower our membership fees, get their parents to raise their allowance, or ask pawn shops not to be so vigilant or stingy with their buy rates.
 
For sure. The faux gangster market is largely untapped. Although we would have to lower our membership fees, get their parents to raise their allowance, or ask pawn shops not to be so vigilant or stingy with their buy rates.

Perhaps a Centrelink scheme involving, somewhat of a Carlton Allowance. Collingwood has that market but l think we can make inroads.
 

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