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- May 13, 2004
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I watched Peter Jackson (Melbourne Interim CEO) on On the Couch and it got me thinking about the change of administration for Freo.
Jackson said that when he walked into Melbourne, they operated like a football club, not a professional sporting organisation.
Freo lost/ditched Schwab and Rick Hart (no offense to Hart, who was a faithful President) and brought in Harris and Rosich who have basically transformed our club. Brought in Lyon, hired Leading Teams, changed the guernsey, went and got Kirke and Sumich, negotiated new training facilities to built, mostly, with state and federal government money.
Now you might not agree with all those changes but you can't ignore that they appear to be turning our football club into a professional sporting organisation.![]()
No argument about our transformation on and off the field, but, I wonder how far Jackson would go and last if he tried to re-brand Melbourne to the extent of change that we have under gone. I could not see Melbourne dropping the "Dee's", "Demons", "Change the Song", "Change the Colors", but it is possibly what they need..




who had come on here to spread his agenda.

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