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This should be read out at the Dogs AGMI’m honestly struggling to understand what the Western Bulldogs’ strategy is. We’ve had two years of stagnation, two years of visible flaws on the list, and yet two trade periods in a row with zero meaningful aggression.
This isn’t about being reckless — it’s about ambition. And every recent premiership team shows exactly how it’s done.
Let’s look at the last 8 Grand Final-winning sides and what they did to get better:
2023 – Collingwood
Added key pieces over multiple trade periods (Bobby Hill, Lipinski, McStay).
Took calculated risks to fill gaps.
2022 – Geelong
Traded in Jeremy Cameron one of the biggest acquisition moves in modern footy.
Also brought in Tyson Stengle cheaply and turned him into an All-Australian.
2021 – Melbourne
Brought in Steven May and Jake Lever in consecutive aggressive trade periods.
Those two moves literally built their backline.
2020 – Richmond
Added Tom Lynch in 2019 — that was their “we’re going again” moment.
They didn't sit idle when they were already contenders.
2019 – West Coast
Traded for Tim Kelly immediately after their flag to stay in the window.
2018 – Richmond
Again — Lynch. They topped up rather than tinkered.
2017 – Richmond
Dion Prestia and Josh Caddy both traded in. They didn’t “hope for improvement,” they bought it.
2016 – Western Bulldogs
Even we traded for significant role players (Tom Boyd the year prior, Matt Suckling, etc.).
Ironically, the last time we showed ambition was before we won the damn thing.
And then look at Brisbane — who just keep swinging:
Lachie Neale (Brownlow winner)
Josh Dunkley (our own best and fairest!)
They’ve landed big names because they’re targeting improvement, not hoping it happens.
Meanwhile… the Dogs?
Two years of defensive issues → no key back acquired.
Midfield mix unbalanced → no hard-running winger or explosive mid brought in.
Forward line still too reliant on Naughton/luck → no serious trade targets landed.
Fringe/depth players clogging the list → no bold calls made.
We talk about “backing our group” but the group hasn’t improved — and the rest of the comp has. Doing nothing is not a strategy. Waiting for development is not a plan when you're supposedly in the window.
At some point, inaction becomes a choice — and it looks like a club that’s content finishing 6th–12th forever.
If clubs like Geelong, Collingwood, GC, St Kilda and Brisbane can be aggressive — what’s our excuse?
Where is the ambition? Where is the improvement? Where is the pressure on list management?
Because right now, it feels like we’re the only supposed contender trying to win a flag without actually changing anything.
I’m honestly struggling to understand what the Western Bulldogs’ strategy is. We’ve had two years of stagnation, two years of visible flaws on the list, and yet two trade periods in a row with zero meaningful aggression.
This isn’t about being reckless — it’s about ambition. And every recent premiership team shows exactly how it’s done.
Let’s look at the last 8 Grand Final-winning sides and what they did to get better:
2023 – Collingwood
Added key pieces over multiple trade periods (Bobby Hill, Lipinski, McStay).
Took calculated risks to fill gaps.
2022 – Geelong
Traded in Jeremy Cameron one of the biggest acquisition moves in modern footy.
Also brought in Tyson Stengle cheaply and turned him into an All-Australian.
2021 – Melbourne
Brought in Steven May and Jake Lever in consecutive aggressive trade periods.
Those two moves literally built their backline.
2020 – Richmond
Added Tom Lynch in 2019 — that was their “we’re going again” moment.
They didn't sit idle when they were already contenders.
2019 – West Coast
Traded for Tim Kelly immediately after their flag to stay in the window.
2018 – Richmond
Again — Lynch. They topped up rather than tinkered.
2017 – Richmond
Dion Prestia and Josh Caddy both traded in. They didn’t “hope for improvement,” they bought it.
2016 – Western Bulldogs
Even we traded for significant role players (Tom Boyd the year prior, Matt Suckling, etc.).
Ironically, the last time we showed ambition was before we won the damn thing.
And then look at Brisbane — who just keep swinging:
Lachie Neale (Brownlow winner)
Josh Dunkley (our own best and fairest!)
They’ve landed big names because they’re targeting improvement, not hoping it happens.
Meanwhile… the Dogs?
Two years of defensive issues → no key back acquired.
Midfield mix unbalanced → no hard-running winger or explosive mid brought in.
Forward line still too reliant on Naughton/luck → no serious trade targets landed.
Fringe/depth players clogging the list → no bold calls made.
We talk about “backing our group” but the group hasn’t improved — and the rest of the comp has. Doing nothing is not a strategy. Waiting for development is not a plan when you're supposedly in the window.
At some point, inaction becomes a choice — and it looks like a club that’s content finishing 6th–12th forever.
If clubs like Geelong, Collingwood, GC, St Kilda and Brisbane can be aggressive — what’s our excuse?
Where is the ambition? Where is the improvement? Where is the pressure on list management?
Because right now, it feels like we’re the only supposed contender trying to win a flag without actually changing anything.
Noone else could have predicted the Bramble Gamble would pay off so wellNo that was scrag a completely different poster!
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Would love to have landed a Wilkie or Butters but I don’t see any point in recruiting just because it’s trade week.Id rather go after quality than spuds like Aleer
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So did you have one with the lot?I can confirm your analysis, Stockholm also has a similar % of beautiful women.
I even went into macca's to see if there were some average women.....nope good looking as well.
Nobody has seen Smiley Boy blink for 3 years
Would love to have landed a Wilkie or Butters but I don’t see any point in recruiting just because it’s trade week.
If no one who is going to slot straight into the side in an area of need is available I don’t want us chasing list cloggers.
Look at where Coffield and O’Brien took us.
Wot? Is ChatGPT copying my writing style?Why does your writing style look so much like ChatGPT? All of this "it's not this - it's that" with em dashes everywhere.
Haven't followed him closely. IIRC he can use the ball well and breaks the lines. However I've heard (here) that he is very poor defensively - pressure acts, tackles, etc.He would definitely make us better. If we do 33 and Buku for 22 from the blues, I’d then pass 22 on to the swans for him. Takes JJs spot or is an upgrade on Bramble.
I may be on my lonesome, but I'm still a fan of Ballard from the Suns. Surplus to their needs, a real heart and soul type. Has played some ruck but I prefer him as a KPD.
Surely he's gettable too, RFA next year.
This is the thing for me - we have a couple of significant areas of need which if we could get right turn us into top 4 challengers immediately. It makes complete sense that we’d chase A-graders like Wilkie and offer them big deals but getting an A-grader isn’t always easy or even necessary.
Surely it’d be doable to turn the head of a B-grader key back if we offer enough incentive? Sometimes you have to overpay and there’s no shame in that.
It’s very different to the St. Kilda situation - their list is pretty average and overpaying for B-graders won’t get them very far, in my opinion. For us chasing someone like Ballard, Butts or any of a dozen B-grade key backs and paying whatever was needed to get them in is what could transform us to contenders, but our list management team seem so averse to ever being accused of overpaying.

Nah ... I'll stick around and enjoy the pomposityThis is a discussion forum. We are discussing the club.
Nobody is "triggered". You're welcome to spend your time elsewhere if discussing the club annoys you.
Nah ... I'll stick around and enjoy the pomposity
I don’t disagree that we’ve asked the question on a few players — but that’s not the same as actually executing a strategy.
Going after Wilkie, SOS Jnr, Erasmus etc. is fine in theory… but missing out over and over again isn’t bad luck, it’s a pattern. And patterns come from approach.
A few points you’re overlooking:
1. “We tried” isn’t ambition — landing talent is
Every club in the comp “asks the question.” The successful ones close the deal. Collingwood missed on Grundy and got McStay/Hill/Lipinski. Brisbane missed on plenty and still got Neale, Dunkley, McKenna, Ah Chee. Geelong asked about everyone and still landed Cameron, Stengle, Bowes, Holmes, Bruhn.
We've had two off-seasons in a row where the net result has been:
Out – quality.
In – fringe.
That’s not bad luck, that’s failure to convert.
2. “We can’t compete with big clubs” is a cop-out
If our pitch is no longer cutting through compared to Geelong/Richmond/Collingwood, that’s on list management and culture, not geography.
You don’t win flags by stockpiling cap space.
3. Drafting well is great — but it’s not a trade strategy
Yes, we draft well. No one disputes that. But drafting well isn’t a get-out-of-jail free card for inactivity.
Every premiership winner in the last decade:
Drafted well AND Traded aggressively to fill structural holes.
We’re doing half of that equation and acting surprised when we stagnate.
4. “We’ll just wait for Butts/Buderick/free agency” is exactly the problem
Other clubs get better now. We keep talking about getting better eventually. That’s why Brisbane, Geelong, GWS and Collingwood keep passing us — they don’t wait for perfect timing.
No one is asking the club to throw $2M at Ashcroft or Daicos. The frustration comes from this idea that:
“We’re trying, but what can you do?”
That’s not ambition. That’s self-preservation dressed up as strategy.
Until we stop celebrating “almosts” and start landing actual best-22 players, nothing changes — and that’s all people are calling out.
I can think of two dozen defenders that are better than Buss at least. May being obviously one, his character flaws being the issue.My read is that they weren’t going to trade for a defender unless they were clearly better than Buss. It seems they decided Butts wasn’t a big enough upgrade. I’m not sure I agree, but that’s likely the rationale for not going after him more aggressively.
Michael Regan also said on Trade Radio that they’re not planning to trade away future picks and might even look to bring some in. That suggests they’re positioning for something bigger, possibly a major trade next year.
Buss is so bad yet had the same 1 on 1 % as May this year who’s apparently betterI can think of two dozen defenders that are better than Buss at least. May being obviously one, his character flaws being the issue.
Buss would be in the bottom 10% of kpds at this stage
Haha Buss played like 3 full games and 3 half games and rarely on the opposition best forward either or the better sidesBuss is so bad yet had the same 1 on 1 % as May this year who’s apparently better
A Freijah pay rise & extension hopefully on the cards as well?Looks like we have $900k spare next year and no one to spend it on. I guess we will front end some contracts.
Freijah and West as long as possible then try to extend Sanders for two at least.A Freijah pay rise & extension hopefully on the cards as well?
And also West OOC next year too.
Think that ship has sailed, this year anyway.![]()
Hot Butters bakes Suns with outrageous outing
Zak Butters finishes his season with a tremendous performance that included 35 touches, eight marks and eight tackles, farewelling Travis Boak and Ken Hinkley in stylewww.afl.com.au
Get excited gang!!