This is just a guess, but I'd say it's mostly about where to fit them in. It seems as though Mick Molloy and Jane Kennedy rate ok, and Bill and Brayshaw may be a little wasted off-peak at 2pm. Six o'clock is more prime time for them, and after 7pm, FM stations target teenagers listening to music and "hip" DJs.Why back to an hour only?
Either that, or, as Hutchy says, it's just another way that Brayshaw has managed to cull his workload
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