So we're nearly 3 years into the Suns existence in the AFL and what have we learned about the Gold Coast market? What can be done to improve the game day experience for patrons? This thread is intended for anyone (regardless of who you support) to have input and help suggest ways to make the whole GC AFL experience an unforgettable one. I have attended games at Metricon, the Gabba, the MCG, Etihad and Skoda. I will therefore use what I have seen from other stadiums and compare it to Metricon to determine what the Gold Coast do well and not so well.
darkwingduck stated the Gold Coast is a completely different beast when it comes to footy and I couldn't agree more. Would be interested to hear DWD's opinion given he has been too many games at Etihad and the MCG (I presume) and has also been to Metricon (I think?). Anway, here are my thoughts.
Entertainment
This is what the Gold Coast does very well (unsurprisingly). Live bands at halftime of every game, activities for kids such as jumping castles, face painting etc. and always some sort of fan interactivity between quarters. Not too mention you are aloud to have a kick on the ground after the game. This is an area that doesn't really need to be changed at all. From my experiences, I don't believe any other stadiums in Australia are as heavily entertainment orientated as the Gold Coast.
Opponents
The Gold Coast's opponents each week will often influence the crowd figure. The high amount of people who have moved from Victoria to the GC in the last 20 years has ensured that games against Victorian teams will often pull a larger crowd than those against non-Victorian, interstate teams. Can't really set in stone teams you would like to face each season but I believe over time this will become less of an issue.
Timeslot
Traditionally, the 7.40pm timeslot has been sought after by most clubs and is accepted as the prime timeslot. However, the Gold Coast public have spoken with their feet and they are not in favour of the 7:40 start. The families get extremely turned off by the timeslot as it will often result in the kids getting home after 11pm. The slot also hurts the chances of attracting young adults who intend on going out after the game. I truly believe moving the game back even just one hour would make a huge difference.
Everton Lions pointed out that the Gold Coast have averaged over 13.5k every game before 7:40pm and have averaged 11.4k in games at 7:40pm. If that's not a clear indication I'm not sure what is. This isn't Victoria, people don't enjoy getting home late on the Gold Coast.
Transport
This is where footy on the Coast gets murdered. There is no central hub of public transport that runs directly to the stadium. The best we have is shuttle buses from Broadbeach that virtually no hotel employees know about. Shuttle buses are not going to work long term. The creation of the light rail (tram) on the Gold Coast will help patrons get to the shuttle in Broadbeach but I would much rather prefer a tram line that runs directly to the stadium from Broadbeach. It has been made pretty clear by the Gold Coast City Council that it won't happen but I hold out some hope.
When you compare this to transport options in Melbourne and Sydney it is really quite pathetic. Both the MCG and Etihad Stadium offer light (tram) and hard (train) rail options to get to the stadium and it is very easy experience. Skoda Stadium is located in Sydney Olympic Park and is also quite easy to get to from the city or airport. I presume getting to the SCG wouldn't be very difficult either given it is located next to the Sydney Football Stadium.
Weather
Wet weather is clearly a major turn off for footy fans on the Coast. Not sure how you could try to attract fans in the wet other than extending the roof slightly to give all of the seats underneath the roof protection from the rain. The roof currently protects all seats underneath outside of the first five or so rows in the bottom tier. It may also not protect the lower section of the second tier but I'm not sure.
If you have any feedback from your AFL experience (good or bad) please post it in here. The club and AFL are very open to change and if enough people know about an issue it should be changed.
darkwingduck stated the Gold Coast is a completely different beast when it comes to footy and I couldn't agree more. Would be interested to hear DWD's opinion given he has been too many games at Etihad and the MCG (I presume) and has also been to Metricon (I think?). Anway, here are my thoughts.
Entertainment
This is what the Gold Coast does very well (unsurprisingly). Live bands at halftime of every game, activities for kids such as jumping castles, face painting etc. and always some sort of fan interactivity between quarters. Not too mention you are aloud to have a kick on the ground after the game. This is an area that doesn't really need to be changed at all. From my experiences, I don't believe any other stadiums in Australia are as heavily entertainment orientated as the Gold Coast.
Opponents
The Gold Coast's opponents each week will often influence the crowd figure. The high amount of people who have moved from Victoria to the GC in the last 20 years has ensured that games against Victorian teams will often pull a larger crowd than those against non-Victorian, interstate teams. Can't really set in stone teams you would like to face each season but I believe over time this will become less of an issue.
Timeslot
Traditionally, the 7.40pm timeslot has been sought after by most clubs and is accepted as the prime timeslot. However, the Gold Coast public have spoken with their feet and they are not in favour of the 7:40 start. The families get extremely turned off by the timeslot as it will often result in the kids getting home after 11pm. The slot also hurts the chances of attracting young adults who intend on going out after the game. I truly believe moving the game back even just one hour would make a huge difference.
Everton Lions pointed out that the Gold Coast have averaged over 13.5k every game before 7:40pm and have averaged 11.4k in games at 7:40pm. If that's not a clear indication I'm not sure what is. This isn't Victoria, people don't enjoy getting home late on the Gold Coast.
Transport
This is where footy on the Coast gets murdered. There is no central hub of public transport that runs directly to the stadium. The best we have is shuttle buses from Broadbeach that virtually no hotel employees know about. Shuttle buses are not going to work long term. The creation of the light rail (tram) on the Gold Coast will help patrons get to the shuttle in Broadbeach but I would much rather prefer a tram line that runs directly to the stadium from Broadbeach. It has been made pretty clear by the Gold Coast City Council that it won't happen but I hold out some hope.
When you compare this to transport options in Melbourne and Sydney it is really quite pathetic. Both the MCG and Etihad Stadium offer light (tram) and hard (train) rail options to get to the stadium and it is very easy experience. Skoda Stadium is located in Sydney Olympic Park and is also quite easy to get to from the city or airport. I presume getting to the SCG wouldn't be very difficult either given it is located next to the Sydney Football Stadium.
Weather
Wet weather is clearly a major turn off for footy fans on the Coast. Not sure how you could try to attract fans in the wet other than extending the roof slightly to give all of the seats underneath the roof protection from the rain. The roof currently protects all seats underneath outside of the first five or so rows in the bottom tier. It may also not protect the lower section of the second tier but I'm not sure.
If you have any feedback from your AFL experience (good or bad) please post it in here. The club and AFL are very open to change and if enough people know about an issue it should be changed.